10. Use built-in reporting and analytics to understand and improve COG-based promotionsInspired COG is a powerful new technology that helps you make the most of consumers’ mobile devices to bridge your real world marketing efforts with the digital world. See how it works for yourself. Scan any COG in this presentation to see sample mobile sites
11. INSPIRED COGs FOR POP / POS Intuative marketing services in a technologically package designed to increase the power of a Brand, and create one-to-one relationships with consumers. See how it works for yourself. Scan any COG in this presentation to see sample mobile sites
19. CREATE INFORMED BUYERS AT POP / POS Link consumers to the information they want via their mobile phones – without requiring them to enter long URLs. Once connected to your mobile Web site, it’s simple for them to add your site to their favorites, so they can stick with you throughout every phase of the buying process. Brand Right Location Specific Ace is The Place Thank You for Choosing Ace’s Plumbing Department Coupons Don’t Forget How to… Product Reviews Store Map Store Specials Feedback Chat w/Expert Click on “How To” Customized Menu Audio/Video/ Chat in real time
20. LINK PRINT ADVERTISING ADDITIONAL MEDIA COGs create a bridge between your print advertisements and the information and services you provide online. A COG often can convey far more information than is generally possible using the space in a typical ad., or POP / POS display. Brand Right Location Specific Ace is The Place Thanks You for Choosing Ace’s Plumbing Department How to Fix A Leaky Faucet Savable “How To” Video
21. ALLOW BUYERS TO SEARCH ONLINE COGs can link to either the main site or a mobile site . Buyers can then pull up information or search for additional products or services that are offered by the brand. Full utilization of your web investment to empower consumers at the POP/POS and create a conversation that answers questions, builds credibility, and influences purchase decisions.
22. SHARE IN DEPTH INFORMATION WITH CONSUMERS COGs can influence the consumer up the last moment when making a buying decision by connecting them to trends in the industry . COGs scan, text, e-mail triggers menu Coupons Sizes/Inventory Care Don’t Forget Latest Fashions Feedback Fashion Shows Brand Right Click on Size/Inventory Customized Menu
23. ALLOW CONSUMER TO INTERACT WITH YOUR BRAND COGs can help draw attention to – and inform potential buyers about – key features such as sizes, colors, and customer reviews . Brand Right Coupons Sizes/Inventory Care Don’t Forget Latest Fashions Feedback Fashion Shows Sophie Shorts Available Sizes Small 12 Medium 24 Large 32 XL 19 XXL 5 Ask for Details Size/Inventory
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25. Know how many people who scan COGs follow through with viewings or other actions.
