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Business model canvas (v.2015-2016)

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Frieda Brioschi
Frieda Brioschi

Business model canvas examples, community models, business plan

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Business Model Canvas IED, 5 Apr 2016 Lesson 5/2016 Frieda Brioschi / Emma Tracanella frieda.brioschi@gmail.com / emma.tracanella@gmail.com
5. Business Model Canvas Course program 1. Start-ups 2. Ideas in context 3. Ideas Management 4. Market, Value and Business Model 5. Business Model Canvas 2
5. Business Model Canvas The Business Model You
5. Business Model Canvas The Business Model Canvas During last lesson we discussed what is a business model and how fulfill a business model canvas, looking into each part: • Value proposition • Customer segments • Channels • Customer relationship • Revenue streams • Key resources • Key partner • Key activities • Cost structure 4 1 2 3 4 5 6 7 89
5. Business Model Canvas Nespresso 5 http://www.businessmodelcanvas.it/case-studies/nespresso.html
5. Business Model Canvas Coca Cola 6 http://sopinion8ed.wordpress.com/2012/11/23/the-coca-cola-business-model-and-their-competitive-advantage/
5. Business Model Canvas Financial Times 7 http://glennas.wordpress.com/2010/07/31/business-model-innovation-alexander-osterwalder/
5. Business Model Canvas Facebook 8 http://bmimatters.com/2012/04/10/understanding-facebook-business-model/
5. Business Model Canvas Twitter 9 http://bmimatters.com/2012/02/18/understanding-twitter-business-model-design/ Poll Analytics
5. Business Model Canvas Groupon 10 http://www.adriaanrijkens.nl/2011/06/29/the-groupon-business-model-canvas/
5. Business Model Canvas LinkedIn 11 http://bmimatters.com/ SlideShare
5. Business Model Canvas Google 12 http://bmimatters.com/2012/04/18/comparing-facebook-and-google-business-models/ Map, Youtube
5. Business Model Canvas Community models 13
5. Business Model Canvas Geographically based • neighbourhood • productive district • close to me 14 http://www.oilproject.org/lezione/cos-un-business-community-model-6346.html
5. Business Model Canvas Professional community • All the people making the same job. • It’s an easy target. 15 http://www.oilproject.org/lezione/cos-un-business-community-model-6346.html
5. Business Model Canvas Online community • Easy to reach (massive tools available) • There’s no clear limits between being part of a community and a company business (let’s think of UGC) • Online users are available to pay for an interesting service (freemium!) • Can be created as part of my business (i.e. Amazon’s bookshops network) 16 http://www.oilproject.org/lezione/cos-un-business-community-model-6346.html
5. Business Model Canvas Business plan 17
5. Business Model Canvas Business plan • Business plan describes what, how long e how much money you need to realize your business model. • Usually a business plan is a doc both for internal and external use. Internally it describes the company strategy, externally it presents the project to stakeholder. 18
5. Business Model Canvas Business plan • Writing a business plan help to clarify every company activities and • optimize and develop available resources • improve consciousness on financial aspects, cash flows, break even, etc. • Analyze risks • Identify path to specific goals • Etc. 19 http://www.nascelimpresa.it/doc/guida_BUSINESS_PLAN.pdf
5. Business Model Canvas Business model Vs 
 Business plan Plans are static… models are dynamic! - Steve Blank - 20 http://www.slideshare.net/sblank/bus-model-and-cust-dev-jan-2013

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Business model canvas (v.2015-2016)

  • 1. Business Model Canvas IED, 5 Apr 2016 Lesson 5/2016 Frieda Brioschi / Emma Tracanella frieda.brioschi@gmail.com / emma.tracanella@gmail.com
  • 2. 5. Business Model Canvas Course program 1. Start-ups 2. Ideas in context 3. Ideas Management 4. Market, Value and Business Model 5. Business Model Canvas 2
  • 3. 5. Business Model Canvas The Business Model You
  • 4. 5. Business Model Canvas The Business Model Canvas During last lesson we discussed what is a business model and how fulfill a business model canvas, looking into each part: • Value proposition • Customer segments • Channels • Customer relationship • Revenue streams • Key resources • Key partner • Key activities • Cost structure 4 1 2 3 4 5 6 7 89
  • 5. 5. Business Model Canvas Nespresso 5 http://www.businessmodelcanvas.it/case-studies/nespresso.html
  • 6. 5. Business Model Canvas Coca Cola 6 http://sopinion8ed.wordpress.com/2012/11/23/the-coca-cola-business-model-and-their-competitive-advantage/
  • 7. 5. Business Model Canvas Financial Times 7 http://glennas.wordpress.com/2010/07/31/business-model-innovation-alexander-osterwalder/
  • 8. 5. Business Model Canvas Facebook 8 http://bmimatters.com/2012/04/10/understanding-facebook-business-model/
  • 9. 5. Business Model Canvas Twitter 9 http://bmimatters.com/2012/02/18/understanding-twitter-business-model-design/ Poll Analytics
  • 10. 5. Business Model Canvas Groupon 10 http://www.adriaanrijkens.nl/2011/06/29/the-groupon-business-model-canvas/
  • 11. 5. Business Model Canvas LinkedIn 11 http://bmimatters.com/ SlideShare
  • 12. 5. Business Model Canvas Google 12 http://bmimatters.com/2012/04/18/comparing-facebook-and-google-business-models/ Map, Youtube
  • 13. 5. Business Model Canvas Community models 13
  • 14. 5. Business Model Canvas Geographically based • neighbourhood • productive district • close to me 14 http://www.oilproject.org/lezione/cos-un-business-community-model-6346.html
  • 15. 5. Business Model Canvas Professional community • All the people making the same job. • It’s an easy target. 15 http://www.oilproject.org/lezione/cos-un-business-community-model-6346.html
  • 16. 5. Business Model Canvas Online community • Easy to reach (massive tools available) • There’s no clear limits between being part of a community and a company business (let’s think of UGC) • Online users are available to pay for an interesting service (freemium!) • Can be created as part of my business (i.e. Amazon’s bookshops network) 16 http://www.oilproject.org/lezione/cos-un-business-community-model-6346.html
  • 17. 5. Business Model Canvas Business plan 17
  • 18. 5. Business Model Canvas Business plan • Business plan describes what, how long e how much money you need to realize your business model. • Usually a business plan is a doc both for internal and external use. Internally it describes the company strategy, externally it presents the project to stakeholder. 18
  • 19. 5. Business Model Canvas Business plan • Writing a business plan help to clarify every company activities and • optimize and develop available resources • improve consciousness on financial aspects, cash flows, break even, etc. • Analyze risks • Identify path to specific goals • Etc. 19 http://www.nascelimpresa.it/doc/guida_BUSINESS_PLAN.pdf
  • 20. 5. Business Model Canvas Business model Vs 
 Business plan Plans are static… models are dynamic! - Steve Blank - 20 http://www.slideshare.net/sblank/bus-model-and-cust-dev-jan-2013