How to Stand Out in a Competitive Job Market

I am an MBA
professional working
in higher education
and I’ve also had

Despite the Bad
Economy…
Instead of Settling for One That
Simply Pays the Bills.

+ Learn a
Language
+ 5K
+ Professional
Development
+ Exercise
+ Professional
Appearance
+ Self Assessment + Company Target
List
+ Example
TABLE OF CONTENTS
+ Create a
To-Do-List
+ Create a File
+ 1 Hour a Day
+ Exercise
+ 90 Days
Get Organized Create a List of
Powerful Growth
Goals for the Year
Identify Your Key
Differentiators
You Need to
Focus Your Job
Search
01 02 03 04
Pages 29-36Pages 22-28Pages 13-20Pages 7–12
+ Cover Letter
Structure
Develop a Kick-
Ass Cover Letter
05
Pages 37-45

+ Review Structure
+ Summary Profile
+ Formatting Your
Resume
+ Accomplishment
Statement
+ Quantifying Your
Experience
+ T-Charts
+ Professional
Summary
+ Example
+ Personal
Marketing Plan
+ Blogging
+ Job Search
Marketing Tools
+ Elevator Pitch
+ Personal
Branding
+ Business Cards
TABLE OF CONTENTS
Create a
Powerful Resume
Create a
Professional
Summary
Build Your
Professional
Brand
06 07 08
Pages 70-77Pages 65-69Pages 46-64
+ Using LinkedIn
+ Example
+ Using Twitter
+ Top Company
Research Sites
Build and Maintain
Your Professional
Network
09
Pages 78-89
+ Personal
Marketing
Benefits
+ Example
Conduct
Informational
Interviews
10
Pages 90-93

Get Organized
+ Create a To-Do-List
+ Create a File
+ 90 Days
+ 1 Hour a Day
+ Exercise

Create a File
Or Binder for
Important
Materials

Schedule
1 Hour of the Day
(Morning)
To Focus

Give Yourself
90 Days for
Strategy &
Planning

Create a List of
Powerful Growth
Goals for the Year
+ Learn a Language
+5K
+ Professional Development
+ Exercise
+ Professional Appearance

READ ONE
PROFESSIONAL
DEVELOPMENT
BOOK PER
MONTH

READ ONE
PROFESSIONAL
INTERNET
ARTICLE
PER DAY

WORK OUT &
DIET 5 DAYS
PER WEEK

PLEASE HELP
spread the word about
my ‪#‪Orlando‪‪#‪JobSearch‪
TWEET
THIS

Identify Your Key
Differentiators
+ Self Assessment

COMPLETE A
Self-Assessment
+ North Carolina State University offers
excellent personality and career assessments
for FREE

COMPLETE A
Self-Assessment
for FREE.
+ Develop a list at least 50 of your job skills.

COMPLETE A
Self-Assessment
for FREE.
+ Create a list of 30 action verbs to describe
your skills!

COMPLETE A
Self-Assessment
+ North Carolina State University offers excellent
personality and career assessments for FREE.
+ Create a list of 30 action verbs to describe your
skills!
+ Create a Networking Cluster of everyone you
know and who they know.

EXAMPLE OF WHAT MY SELF
ASSESSMENT SAID:
Self-Inventory Results
am an Analytical thinker
+Constantly in a state of analysis
+Always looking to understand and improve
+Relationships & friendships are important
+Comfortable working with data and
information
+Work has to be challenging
+Project-oriented
+Work for a purpose; accomplish-driven
+Gets hooked on ideas and concepts
+Respect has to be earned
+Provides multiple solutions to complex
problems

Some Words that
Describe Me
Scientiific
Curious
Logical
Intellectual
Fact Oriented
Inventive Calm

You Need to Focus
Your Job Search
+ Company Target List
+ Example

CREATE A COMPANY
TARGET LIST
Strategically focus on three areas
that you can work in, and eighteen
companies overall that do that kind
of work.

CREATE A COMPANY
TARGET LIST
+ Strategically focus on three areas
that you can work in, and eighteen
companies overall that do that kind
of work.
+ Include 5 companies you absolutely
could see yourself working long-
term.

EXAMPLES:
Nonprofit
+ Boys and Girls Club of
Central Florida
+ City Year Orlando
+ Central Florida YMCA
+ Central Florida United Way
+ Junior Achievement
+ Give Kids the World Village
+ Big Brothers Big Sisters

EXAMPLES:
Nonprofit
Central Florida
+ City Year Orlando
Education
+ University of Central Florida
+ Valencia College
+ Seminole State College
+ Full Sail University
+ Orange County Public Schools
+ Orange County Regional
History Museum
+ Orlando Science Center

EXAMPLES:
Nonprofit
Central Florida
+ City Year Orlando
Education
+ University of Central Florida
+ Valencia College
+ Seminole State College
+ Full Sail University
+ Orange County Public Schools
+ Orange County Regional
History Museum
+ Orlando Science Center
Community Svcs.
+ Walt Disney World
+ Florida Hospital
+ Orlando Health
+ City of Orlando
+ City of Winter Park
+ City of Oviedo
+ Orange County
Parks & Recreation

Develop a Kick-Ass
Cover Letter
+ Cover Letter Structure

COVER LETTER
STRUCTURE
Try not to use generic
salutations: “Dear Sir or
Madam”, “To Whom It May
Concern”, “Dear HR Manager” .

COVER LETTER
STRUCTURE
+ Try not to use generic
Concern”, “Dear HR Manager”
+ If you need to research, search
LinkedIn, or go to your network
to find out who you need to
address the letter to. Last resort,
just call and ask!

COVER LETTER
STRUCTURE
+ Try not to use generic
Concern”, “Dear HR Manager” .
+If you need to research, search
LinkedIn, or go to your network
to find out who you need to
address the letter to. Last resort,
just call and ask!.
+Open your letter with a
branding statement: With over
10 years of progressive
experience in Education and
Nonprofit…

COVER LETTER
STRUCTURE
Express interest in the position.
Use your positioning statement
and explain how you can meet
the needs and challenges of the
organization.

COVER LETTER
STRUCTURE
+ Express interest in the position.
organization.
+ Mention how you can bring
value to the organization’s
mission.

COVER LETTER
STRUCTURE
organization.
mission.
+ Include in your bullet points
the top skills and values
employers seek from job-
seekers.

COVER LETTER
STRUCTURE
organization.
mission.
+ Include in your bullet points
the top skills and values
employers seek from job-
seekers.
Close your cover letter with
position statement and how you
plan to follow up.
+“My self-motivation gives me
confidence in my ability to make an
immediate and long-term
contribution to ____________,
and I will happily spend the time
and effort necessary to meet the
needs of your clients. An interview
in which we can more fully discuss
my potential contributions toward
your goals would be most
welcome.”

GREAT RESOURCE:
FREE BOOK DOWNLOAD
"PROFESSIONAL COVER
LETTER EXAMPLES FOR
MANAGERS & EXECUTIVES"

Create a Powerful
Resume
+ Review Structure
+ Summary Profile
+ Formatting Your Resume
+ Accomplishment Statement
+ Quantifying Your Experience
+ T-Charts

REVIEW THE JOB POSTING
TIP: USE WORDLE TO FOCUS YOUR RESUME
+ Paste the job description into a
free tag cloud generator.
+ Incorporate many of the key
words from job description in
your resume & cover letter.

RESUME
STRUCTURE
OPEN WITH A JOB OBJECTIVE OR RESUME SUMMARY PROFILE
+ I prefer to use a short job
objective, “Seeking a position as
__________________, with
____________.
+ Then use a Resume Summary
Profile.

EXAMPLE:
SUMMARY PROFILE
Advanced degree professional
in Business Administration with
more than 10 years of increasing
responsibility in higher
education, secondary education,
and non-profit services.

EXAMPLE:
SUMMARY PROFILE
+ Streamlines complex work
processes, develops and execute
marketing strategies, supervises
workers and volunteers,
improves data reporting, and
organizes special events

EXAMPLE:
SUMMARY PROFILE
+Advanced degree professional
organizes special events.
+ Manages multiple concurrent
projects while promoting two
new programs, new nursing
facility, social media, alumni
relations, direct mailing
campaign, and design of
collateral materials.

EXAMPLE:
SUMMARY PROFILE
organizes special events.
+ Manages multiple concurrent
projects while promoting two
new programs, new nursing
facility, social media, alumni
relations, direct mailing
campaign, and design of
collateral materials.
+ Specialties include
Organization Leadership,
Research, Project Coordination,
Marketing/Branding, Data
Reporting & Analysis, and
Process Improvement.

PERSONALLY, I USE A
COMBINATION OF A
CHRONOLOGICAL AND
FUCTIONAL RESUME SINE MY
EXPERIENCE IS SO DIVERSE.
FORMATING

You can organize your resume by
Experience & Skill clusters:
FORMATING
Management
+ Leadership
+ Marketing
+ Teaching
+ Data & Analysis
+ Technical
+ Communication
+ Youth Development

FORMATING
+ Instead of listing job responsibilities, list
accomplishment statements in bulleted form.
+ start each statement with an ACTION WORD.
+ Create a three-to-five line statement
focused on a result of an accomplishment.
+ Include between three and five statements
for each skill set.

ACCOMPLISHMENT
STATEMENT FORMULA
+ SITUATION + ACTION = RESULTS

ACCOMPLISHMENT
STATEMENT FORMULA
+ SITUATION + ACTION = RESULTS.
+ You can further break down an action
as being:
Action = Action Verb + Job Skills.

ACCOMPLISHMENT
STATEMENT FORMULA
SITUATION + ACTION = RESULTS.
as being:
+ And a job skill as being:
Job Skill = Keyword + Keyword + …

ACCOMPLISHMENT
STATEMENT FORMULA
SITUATION + ACTION = RESULTS.
as being:
+ And a job skill as being:
Job Skill = Keyword + Keyword + …
Example one of an
Accomplishment Statement:
+ “Planned and executed
marketing campaign
utilizing email marketing,
collateral material, social
media marketing, and SEO
strategies, increasing out of
state inquiries by 76%, total
inquires by 52%, and total
applicants by 72%.”

QUANTIFY
YOUR
EXPERIENCE
WITH
NUMBERS

Relational
Databases
SPSS
Social Media
Marketing
Student
Services
Event
Planning
Microsoft
Access
Data Analysis
Blogging
Advising
Special
Events
Coordinator
USE T-CHARTS
TO PREPARE
FOR INTERVIEWS
+Using an Excel spreadsheet,
copy all of the job
description, qualifications
and requirements into
column A on the spread
sheet.
+In column B, opposite each
requirement or
qualifications, line by line,
enter your accomplishments
that prove you meet the
requirement

PLEASE HELP
LIKE
THIS

Create a
Professional
Summary
+ Professional Summary
+ Example

PROFESSIONAL
SUMMARY
+ Describes character, reputation,
personality and interests that
are not showcased on the
resume.

PROFESSIONAL
SUMMARY
resume.
+ Written in 1st or 3rd Person.

PROFESSIONAL
SUMMARY
resume.
+ Written in 1st or 3rd Person.
+ Less than one page.

EXAMPLE:
PROFESSIONAL SUMMARY
I am currently Data Manager for the Rosalynn Carter Institute for Caregiving (RCI) at Georgia Southwestern State
University (GSW) and provide oversight for the institute’s data management system, analysis, and reporting which enables
RCI leadership to effectively evaluate caregiver support programs.
From 2009 to 2012, I served as the Student Services Coordinator for the nursing program at GSW where I provided
oversight for their admissions process, marketing strategy, recruitment, data collection and analysis. I've learned to do that
by relying on a hard-earned skill-set of critical thinking, complex problem solving, management, marketing, and program
development.
Prior to joining GSW, I was employed as a high school teacher for Orange County Public Schools, managing classes ranging
in size from 27 to 32 students (ages 14-17). My teaching experience includes courses in Language Arts, Global Studies,
Pre-AP World History, and AVID. During my time as an instructor, I was selected as one of the top 25% of teachers in
Florida and awarded the STAR (Special Teachers are Rewarded) merit pay initiative for increasing student learning gains.
Previously, I served as Recreation and Special Events Coordinator for the community association at Hunters Creek, during
which time I planned, organized, and supervised services, programs and activities for a community of 10,000 residents.
Additionally, I provided leadership and oversight for various recreation programs, community services, and special events.
Cementing my commitment to being a lifelong learner, I began my career as a tutor for the GEAR UP Program, which was a
grant-funded college readiness program servicing middle school students in the Orlando area. While working at GEAR UP, I
was promoted the position of lab assistant, for which I supervised the day-to-day operations of the after-school program,
tutors, and data collection.

Build Your
Professional Brand
+ Personal Marketing Plan
+ Blogging
+ Job Search Marketing Tools
+ Elevator Pitch
+ Personal Branding
+ Business Cards

DEVELOP YOUR
PERSONAL MARKETING PLAN
Your Personal Marketing Plan can contain these sections:
+ Job titles you are pursuing.
+ Value proposition statement.
+ Summary of your qualifications.
+ Work history summary.
+ Market preferences (industries,
geographic locations, size of
company).
+ List of target companies
(companies that could
potentially hire you, though they
may not have current openings).

JOB SEARCH
MARKETING TOOLS
Your Personal Marketing Plan can contain these sections:
+ Job-specific Cover letters.
+ Resumes (Chronological,
Functional, Combination,
Targeted).
+ Professional Summary.
+ LinkedIn Profile.
+ Reference List.
+ Networking Card.
+ Elevator Pitch.
+ Personal Branding Card.
+ Professional Profile Picture.
+ Blog.

+ I try to keep mine at 30
seconds.
+ I focus on three things I enjoy
most of what I do and highlight
the one I’m most passionate
about.
+ I start with, “Let me share a
little bit about me”.
EXAMPLE:
ELEVATOR PITCH
“ I’ve been helping students with the
process of getting into nursing school
for the past three years and it’s been
great. I’ve had the opportunity to
streamline the admissions and data
collection process, incorporate a
marketing campaign, and connected
with several hundred students, which
improved applicant satisfaction, data
reporting, and enrollment. I am most
passionate about solving problems and
helping members of my community
advance.

GET A
PERSONAL BRANDING CARD
Great site for networking cards: Search Moo Cards

+ Keep your business card to
yourself.
+ Give your business card to
someone when she asks for it.
+ Don’t waste contact
information.
3 RULES TO SMART
BUSINESS CARD ETIQUETTE

A FEW QUICK TIPS
+ Have at least 15-20 for each event.
+ Keep in carrying case to protect from folding
and creasing.
+Do not carry in your back pocket. No one wants
to receive a card that you’ve sat on.
+Every professional, even if you are currently
unemployed or a student, should have a
business card.
+Should include name, contact information,
(including LinkedIn profile & personal website
address), and title.
+Ask each person you meet for two cards--one to
pass on to someone else and one to keep.
+When given a business card, politely say thank
you and look at for a few seconds before
putting it away.
+Take notes on the back of the business card.

Build and Maintain
Your Professional
Network
+ Using LinkedIn
+ Example

Purpose-To build
meaningful
relationships within
your network and
provide value to
others.
STRATEGICALLY
USE LINKEDIN
TO BUILD NETWORK

7 STEPS TO BUILD YOUR
LINKEDIN CONNECTIONS
+ Research.
+ Target.
+ Inquire.
+ Engage.
+ Provide Value.
+ Connect.
+ Follow up.

Purpose-To build
meaningful
relationships within
your network and
provide value to
others.
CREATE ATTRACTIVE
LINKEDIN HEADLINE

USE TWITTER FOR JOB SEARCH
Optimize Your Twitter Profile
+ Use a professional-looking
profile photo.
+ Add in your top skill
sets/keywords into your profile.
(You can even use your headline
for this).
+ Add a link back to your
website/blog/LinkedIn profile

Follow Your Target Companies
Create a Company Bucket list.
+ Search and follow them on
Twitter.
+ Follow them!

Create A “List” Of Your Target Companies
Segment who you’re following
into specific “Lists.”
+ Add your target companies to
this list.

Do Your Research
Think about those target
companies on your Bucket List.
+Do some research, look at their
PR and recent news, see what’s
going on.
+Find industry-related news, too.
+And then use that information
to….

TOP SITES FOR RESEARCHING
YOUR NEXT EMPLOYER
What Should You Be Looking For
What type of culture does the
company foster?
+ How many employees does it have?
+ What is the company history?
+ What is its mission statement?
+ Does the core vision/mission align
with your personal views?
+ What are their services and
products?
+ What is their online reputation?
+ What does the company do?
+ Who are its clients?
+ Who are its main competitors?
+ Are they a public company, family-
owned company, start-up firm or
venture-capital-funded business?
+ What do analysts project in terms of
growth for the market the company
serves?

TOP SITES FOR RESEARCHING
YOUR NEXT EMPLOYER
+ GlassDoor
+ Indeed
+ LinkedIn
+ Vault
+ Monster.com
+ CareerLeak
+ Hallway
+ Google News

+ Feel free to tweet things to
them like, “Hi
@Companyname! Loved
reading about your recent push
to develop ___. Why is this so
important to you?”
+ “Hi @Companyname! Did you
see this article on _____?
Would love to get your input!

Conduct
Informational
Interviews
+ Personal Marketing Benefits
+ Example

THE
POWER OF THE
INFORMATIONAL
INTERVIEW

BENEFITS OF CONDUCTING
INFORMATIONAL INTERVIEWS
+ Improve your communication skills.
+ Gain confidence speaking with other
professionals.
+ Get inside information into
companies and organizations.
+ Get insight and advice to a
particular career path.
+ Initiate a professional relationship
and expand your network of contacts
in a specific career field.
+ Meet people who may forward job
leads to you in the future..

SAMPLE:
INFORMATIONAL INTERVIEW REQUEST
Greetings _______!
I hope your day is going well! I came across your information via one of our shared
connections_________. He recommended I contact you to set up an informational
interview.
I was hoping we might be able to connect over the telephone or meet up for coffee
sometime, at your convenience. I’m always interested in meeting leaders within the
________ industry to better develop my role as an aspiring _______. I would love
to hear more about what you do and any insights or advice you might have from your
experience with __________. Would you be available for a brief meeting on
________?
In return, is there anything you need or are specifically looking for, in case I happen
to know anyone?

PLEASE HELP
PRESENTATION
‪

Sources & Attributions
+ Ford, R. Myers, ‘Get the Job You Want When No One is Hiring”, http://careerpotential.com/
+Schawbel, Dan, “How to Get Your Dream Job in a Bad Economy”, Nov. 28, 2011,
http://business.time.com/2011/11/28/how-to-get-your-dream-job-in-a-bad-economy/
+Clark, Stephanie, “T-Chart Know-how”, May 09, 2010, http://www.careerthoughtleaders.com/blog/t-chart-
know-how/
+Grubbs, Dennis., “The Art of Telling An Effective Story”, November 13, 2012,
http://blog.jobfully.com/2012/11/the-art-of-telling-an-effective-story/
+Johnson, Kristin., “How To Conduct An Effective Informational Interview”,
http://www.careerealism.com/how-conduct-informational-interview/
+2U., “How To Leverage Your Alumni Network To Get A Job”, http://www.careerealism.com/how-leverage-
alumni-network-get-job/
+MUSCARELLO, JOHN., “How to Create Networking Opportunities at Work”,
http://startnetworkingtoday.com/how-to-create-networking-opportunities-at-work/
+MUSCARELLO, JOHN., “The Best Way To Stay In Touch With Your Professional Network”,
http://startnetworkingtoday.com/your-professional-network/
+MUSCARELLO, JOHN., “How To Follow Up After Networking Events For Job Seekers”
http://startnetworkingtoday.com/job-seekers-follow-up-after-networking-events/
+MUSCARELLO, JOHN., “Find More Job Leads By Networking On LinkedIn With Alumni”
http://startnetworkingtoday.com/networking-on-linkedin/
Fonts used: Chunk Five, Futura, Mission Script

Sources & Attributions
+Goodwin, Tai., 3 Rules To Smart Business Card Etiquette, http://www.careerealism.com/3-rules-to-smart-
business-card-etiquette/
+Schawbel, Dan.,” HOW TO: Organize Your Contacts for Networking Success”, June 3, 2010,
http://mashable.com/2010/06/03/how-to-organize-contacts/
+Collamer, Nancy C., “The Perfect Elevator Pitch to Land a Job”, February 2, 2013,
http://www.nextavenue.org/blog/perfect-elevator-pitch-land-job
+Wicker, Alden., “Get Networking: Half of Job Openings Aren’t Advertised”, January 10, 2013,
http://www.learnvest.com/2013/01/get-networking-half-of-job-openings-arent-advertised-123/
+Salmi, Mika and Port, Michael., “Building Your Network: 3 Things to Do Everyday”, May 24, 2013,
http://www.linkedin.com/today/post/article/20130524133536-45185363-building-your-network-3-things-to-
do-everyday
+Morgan, Hannah., “Career Sherpa-Personal Marketing Plan- Good Luck Getting Hired Without One”,
SEPTEMBER 13, 2011, http://blog.brandyourself.com/career/job-search-career/personal-marketing-plan/
+Nokes, Gene., “Using T charts to Prepare for Interviews”, June 28, 2013, http://dublin.patch.com/groups/gene-
nokess-blog/p/using-t-charts-to-prepare-for-interviews
+Coombs, Ariella, “How To Use Twitter For Job Search”, July 3, 2015, http://careerhmo.com/twitter-job-search/
+ Hein, Rich , “Top 8 Sites for Researching Your Next Employer”, Mar 28, 2013
http://www.cio.com/article/2387201/careers-staffing/top-8-sites-for-researching-your-next-
employer.html#follow
+Flikr CC: Orlando Florida Pic: Ryan McKee https://www.flickr.com/photos/ryan_mckee/
+Many Icons used made by Freepik from www.flaticon.com
Fonts used: Chunk Five, Futura, Mission Script

How to Stand Out in a Competitive Job Market

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