This document discusses three main types of music videos: 1) Narrative music videos tell an easy-to-follow story that relates to the song's lyrics, and are the most expensive to produce. 2) Performance music videos simply show the artist performing live or in casual settings, and are cheaper to make as they require no actors. 3) Abstract/concept music videos focus attention on a single odd idea throughout, keeping viewers entertained visually rather than through a story. They allow artists to express opinions but can sometimes confuse audiences.

2. NARRATIVE MUSIC VIDEOS
A NARRATIVE MUSIC VIDEOS FEATURES NO LIP SYNCHED LYRICS. AN EASYTO FOLLOW STORY IS CREATED FOR
THE TARGET AUDIENCE, THIS STORY NORMALLY FOLLOWS THE SONG IN SOME WAY. THIS CAN BE DONE BY HAVING
THE LYRICS REFLECTED IN THE STORY. THE MOST POPULAR TYPE OF MUSIC VIDEO IS A HYBRID BETWEEN
NARRATIVE AND PERFORMANCE. WHERE THE VIDEO SWITCHES BETWEEN THEARTIST/BAND PERFORMING THE
SONG AND THE STORY.
J-Cole – She knows Eminem - Stan Logic – Under pressure

3. ADVANTAGES/DISADVANTAGES
ADVANTAGES
• A NARRATIVE MUSIC VIDEO IS NORMALLY EASY TO FOLLOW
• THE MUSIC VIDEO IS MEMORABLE
DISADVANTAGES
• THIS TYPE OF MUSIC VIDEO IS THE MOST EXPENSIVE TO CREATE

4. PERFORMANCE MUSIC VIDEOS
A PERFORMANCE MUSIC VIDEO SHOWS THE ARTIST/BANG PERFORMING THE SONG TO A LIVE CROWD OR IN
THEIR CASUAL ENVIRONMENT E.G. WITH FRIENDS OR IN THE STUDIO RECORDING SONGS OR IN THE CASE OF A HIP
HOP MUSIC VIDEO CLUBS AND PARTIES ARE USED A LOT . PERFORMANCEMUSIC VIDEOS ARE TYPICALLY USED IN
THE INDIE, ROCK OR HIP HOP GENRES THE COST OF THESE TYPES OF VIDEOS IS A LOT CHEAPER THAN NARRATIVE
ONES SINCE THE ARTIST/BAND IS THE FOCUS POINT OF THE VIDEO AND HIRING ACTORS IS NOT REQUIRED.
50 – In da club Jay z – 99 Problems Snoop dogg – Drop it like it’s hot

5. ADVANTAGES/DISADVANTAGES
ADVANTAGES
• GIVES THE AUDIENCE A MORE REALISTIC PERSPECTIVE OF THE ARTIST/BAND
DISADVANTAGES
• SOMETIMES PERFORMANCE MUSIC VIDEOS CAN APPEAR AMATEUR TO THE AUDIENCE

6. ABSTRACT/CONCEPT MUSIC VIDEOS
PERFORMANCE MUSIC VIDEOS NORMALLY CENTRES ITS ATTENTION ON ONE ODD IDEA THROUGHOUT THE
MAJORITY OF THE MUSIC VIDEO. THE IDEA OF A CONCEPT MUSIC VIDEO IS TO KEEP THE AUDIENCE
ENTERTAINED BY WHAT OR WHO IS ON SCREEN. ABSTRACT MUSIC VIDEOS ARE USED IN ALL GENRES
Childish Gambino - Sweatpants Mac Miller - Avian Kendrick Lamar – For free?

7. ADVANTAGES/DISADVANTAGES
ADVANTAGES
• ABSTRACT VIDEOS ALLOWS THE ARTIST TO GIVE THEIR OPINIONS DIFFERENT TOPICS TO THEIR
AUDIENCE.
DISADVANTAGES
• SOMETIMES ABSTRACT VIDEOS ARE TOO CONFUSING FOR THE INTENDED AUDIENCE

8. THANKS FOR READING