Dr. Robert Sprague - Research

What does research tell us? What research is needed? Robert Sprague Assistant Professor University of Wyoming College of Business Connect. Public Relations & Social Media Conference University of Georgia Grady College October 19-20, 2007

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Public Relations & Social Media ,[object Object],[object Object],[object Object],[object Object]

Commercial speech ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Commercial speech doctrine ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

When is a blog a commercial site? Journalist: They gather, select, and prepare, for purposes of publication to a mass audience, information about current events of interest and concern to that audience. GM’s FastLane blog is a forum for GM executives to talk about GM’s current and future products and services

Walmarting Across America ,[object Object],[object Object],[object Object],[object Object],[object Object]

Deceptive speech ,[object Object],[object Object],[object Object]

Buzz marketing ,[object Object],[object Object],[object Object],[object Object]

No definitive guidelines ,[object Object],[object Object],[object Object],[object Object]

Buzz marketing on the Internet ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Commercial speech and new media Is Marié engaged in deceptive trade practices? Marié Digby Pop / Rock / Alternative Los Angeles, California United States Profile Views: 157788 Last Login: 9/22/2007

Defamation ,[object Object],[object Object],[object Object],[object Object],[object Object]

New trend in publisher liability ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Dr. Robert Sprague - Research

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