Tradium high school in Randers. Lecture about Graphic Design Principle : less is more. Organized by Det Rullende Universitet

1. WHAT’S UP TODAY
LESSON 1 WELCOME!
8:30 – 10:00
TEACHING: LESS IS MORE: GRAPHIC DESIGN PRINCIPLES AND
CURRENT TRENDS
10:00 – 10:20 BREAK
LESSON 2 STEFAN IVERSEN
10:20 – 11:05
11:10 – 11:55 INTRODUCTION TO STUDIES AND STUDENT LIFE
11:55 – 12:25 LUNCH TIME
LESSON 3 TEACHING: MICHAEL BECH JØRGENSEN
12:25 – 13:50
13:50 – 14:20 STUDIECAFE: CHANCE TO TALK TO STUDENTS AND STUDY
COUNSELORS

2. UGNE

3. LESS IS MORE
GRAPHIC DESIGN PRINCIPLES AND
CURRENT TRENDS

4. WHAT IS GRAPHIC DESIGN?

6. GRAPHIC DESIGN
CREATIVE PROCESS MOST OF THE TIME INVOLVING
CLIENT AND DESIGNER COOPERATION.

IT’S GOAL IS TO CONVEY A SPECIFIC MESSAGE
THROUGH VISUAL FORM TO THE TARGET AUDIENCE.

7. VISUAL COMMUNICATION /
COMMUNICATION DESIGN

8. HOW COOL THAT CAN BE?

10. ASPECTS
IDEA COMPOSITION

11. ASPECTS
TYPOGRAPHY COLOURS /CONTRAST

12. BASIC PRINCIPLES :
1. HAVE A CONCEPT
2. COMMUNICATION OVER
THE DECORATION
3. KEEP THE HARMONY
4. ONE-TWO PUNCH
STRATEGY
5. COLOURS ON PURPOSE
6. DO NOT OVERDOSE ON
TYPEFACE FAMILIES
7. GIVE IT SOME SPACE
8. BE UNIVERSAL AND NOT
SELFISH
9. LESS IS MORE

13. WHAT ABOUT EVERYDAY LIFE?
TASK:
WRITE DOWN 3 EXAMPLES OF GRAPHIC DESIGN YOU
SAW THIS WEEK AND WHAT PRINCIPLES WERE THE
MOST IMPORTANT THERE.


14. BUSINESS BRANDS

15. WEBSITE

16. PACKAGING

17. SKETCHING
15 MINUTES. IT CAN
BE ANYTHING YOU
CAN ACTUALLY THINK
OF. STARTING FROM
FACES, LOGOS, SIGNS,
LABELS, AND SO ON…
TRY TO BE ORIGINAL.

18. JR- ARTIST PARIS
JR / EXPOSITION PARIS 2009 - ILE SAINT LOUIS

19. SAY LESS - MEAN MORE

20. 5 MINUTE BREAK

21. LESS IS MORE

IF YOU CAN DO IT WITH LESS, THEN DO IT!

A MOTTO OF MINIMALISM.

22. DISCUSS IN PAIRS WHAT DO THESE PICTURES
REPRESENT

26. TALES

27. TALES

28. MOVIES

29. MOVIES

30. WHAT ABOUT THIS
ONE?
1. WHAT COULD THE
PICTURE MEAN?
1. WHAT COMPANY IT
COULD REPRESENT?
1. WHAT EMOTION DOES IT
SPREAD?

32. QUESTIONS/ COMMENTS?