This "Internet Marketing 4 Therapists" Workshop was presented by Uriah Guilford, MFT on August 6, 2010 in Santa Rosa, California.

1. 4 Therapists
4 Therapists
Helping Your Ideal Clients Find You
Uriah Guilford, MFT

2. Therapy Tales Comic
by : Wounded Genius

3. Client Attracting Websites

4. Client Attracting Websites
1. DESIGN

5. Client Attracting Websites
1. DESIGN
2. COPY

6. Client Attracting Websites
1. DESIGN
2. COPY
3. TRAFFIC

7. Client Attracting Websites
1. DESIGN
2. COPY
3. TRAFFIC
4. FEATURES

8. Client Attracting Websites
1. DESIGN
2. COPY
3. TRAFFIC
4. FEATURES
“40% of small businesses do not have a website”
Recent Citibank Survey

9. DESIGN

10. DESIGN
Color scheme

11. DESIGN
Color scheme
Professional photos

12. DESIGN
Color scheme
Professional photos
Consistent use of fonts

13. DESIGN
Color scheme
Professional photos
Consistent use of fonts
Balanced layout

14. DESIGN
Color scheme
Professional photos
Consistent use of fonts
Balanced layout
Working links

15. DESIGN
Color scheme
Professional photos
Consistent use of fonts
Balanced layout
Working links
Easy to use - intuitive

16. DESIGN
Color scheme
Professional photos
Consistent use of fonts
Balanced layout
Working links
Easy to use - intuitive
Consistent navigation

17. DESIGN
Color scheme
Professional photos
Consistent use of fonts
Balanced layout
Working links
Easy to use - intuitive
Consistent navigation
No info overload

18. DESIGN
Color scheme
Professional photos
Consistent use of fonts
Balanced layout
Working links
Easy to use - intuitive
Consistent navigation
No info overload
Engaging

19. DESIGN
Color scheme
Professional photos
Consistent use of fonts
Balanced layout
Working links
Easy to use - intuitive
Consistent navigation
No info overload
Engaging
“Good design is a lot like clear thinking made visual.”
Edward Tufte

20. COPY
Hello

21. COPY
Client focused
Hello

22. COPY
Client focused
Hello
Problem-Benefit-Feature

23. COPY
Client focused
Hello
Problem-Benefit-Feature
Call to action

24. COPY
Client focused
Hello
Problem-Benefit-Feature
Call to action
Reading level

25. COPY
Client focused
Hello
Problem-Benefit-Feature
Call to action
Reading level
Bullets, lists, etc.

26. COPY
Client focused
Hello
Problem-Benefit-Feature
Call to action
Reading level
Bullets, lists, etc.
FAQ - answer objections

27. COPY
Client focused
Hello
Problem-Benefit-Feature
Call to action
Reading level
Bullets, lists, etc.
FAQ - answer objections
Pick a niche

28. COPY
Client focused
Hello
Problem-Benefit-Feature
Call to action
Reading level
Bullets, lists, etc.
FAQ - answer objections
Pick a niche
Communicate value

29. COPY
Client focused
Hello
Problem-Benefit-Feature
Call to action
Reading level
Bullets, lists, etc.
FAQ - answer objections
Pick a niche
Communicate value
“A client-attracting website has client-attracting copy.”
Juliet Austin

30. Search Engine Optimization
Can people find your website?

31. TRAFFI

32. TRAFFI
“Traffic + Conversion = Clients”
Peter Hannah

33. TRAFFI
Local search
“Traffic + Conversion = Clients”
Peter Hannah

34. TRAFFI
Local search
Pay Per Click Ads
“Traffic + Conversion = Clients”
Peter Hannah

35. TRAFFI
Local search
Pay Per Click Ads
On page SEO
“Traffic + Conversion = Clients”
Peter Hannah

36. TRAFFI
Local search
Pay Per Click Ads
On page SEO
Keyword research
“Traffic + Conversion = Clients”
Peter Hannah

37. TRAFFI
Local search
Pay Per Click Ads
On page SEO
Keyword research
Creating Backlinks
“Traffic + Conversion = Clients”
Peter Hannah

38. TRAFFI
Local search
Pay Per Click Ads
On page SEO
Keyword research
Creating Backlinks
Picking a URL
“Traffic + Conversion = Clients”
Peter Hannah

39. TRAFFI
Local search
Pay Per Click Ads
On page SEO
Keyword research
Creating Backlinks
Picking a URL
Video marketing
“Traffic + Conversion = Clients”
Peter Hannah

40. TRAFFI
Local search
Pay Per Click Ads
On page SEO
Keyword research
Creating Backlinks
Picking a URL
Video marketing
Article marketing
“Traffic + Conversion = Clients”
Peter Hannah

41. TRAFFI
Local search
Pay Per Click Ads
On page SEO
Keyword research
Creating Backlinks
Picking a URL
Video marketing
Article marketing
Offline strategies
“Traffic + Conversion = Clients”
Peter Hannah

42. FEATURE

43. FEATURE
Online payment

44. FEATURE
Online payment
Online scheduling

45. FEATURE
Online payment
Online scheduling
Downloadable forms

46. FEATURE
Online payment
Online scheduling
Downloadable forms
Resource links

47. FEATURE
Online payment
Online scheduling
Downloadable forms
Resource links
Educational videos

48. FEATURE
Online payment
Online scheduling
Downloadable forms
Resource links
Educational videos
Presentation audio/video

49. FEATURE
Online payment
Online scheduling
Downloadable forms
Resource links
Educational videos
Presentation audio/video
eBooks

50. FEATURE
Online payment
Online scheduling
Downloadable forms
Resource links
Educational videos
Presentation audio/video
eBooks
Blog

51. Listing Practice on the

52. Listing Practice on the
Therapist directories
Professional associations
Local search
Social media

53. WEBSITE

54. WEBSITE
Wordpress.org
Therapysites.com
GoDaddy.com
Web Designer

55. WEBSITE
Wordpress.org
Therapysites.com
GoDaddy.com
Web Designer
Ability to edit it yourself ---- Only spend $300-500

56. “The End”