UiGathering 7月份活動 Session 01： 講者：王派桓 Hoper Wang / D-Link 使用者經驗分析部經理 講題：It's all about human─ 從「使用者研究」到「易用性測試」

1. It's all about HUMAN
從『使用者研究』到『易用性測試』
Hoper Wang
2012/07/14

2. REASONS FOR EVERYTHING

3. Why product design?

4. Why research and study?

5. "Testing" vs. "Study"

6. CASE #1: COMMUNITY

7. What is known

8. As you see today……

9. There used to be……

10. Findings beyond usability
• Strong usability design
• Product distinctions without difference
• Weak user perceived needs
• Potential opportunities

11. CASE #2: E‐COMMERCE

12. Mixed Search Results

13. E‐Business Models

14. Findings beyond usability
• Many critical usability issues
• Usability issues could be causes, or results
• Product concept & brand confusion

15. HOW TO INJECT MORE "HUMAN"?

16. Research goals for human
• Not only well‐defined UI testing items
• But also human cognitive and emotional
perspectives
• Search for potential needs
e.g.
• product cognition and impression
• comparison and context of usage
• perceived strength and weakness

17. Open questions for human
• How to use
• Whether to use
• Why or why NOT to use

18. Evaluation
• Usable
• Useful
• Desirable

19. 在人類心理與行為之前，
我們只能永遠保持謙卑
Hoper Wang
2012/07/14