Topic: Why You’re Doing Your Social Content Wrong Key takeaways: The importance of social content to your brand Planning and structuring social content Best practice for social content How to create a social content strategy Generating & measuring ROI with your content

1. WHYYOU’REDOING
YOURSOCIAL
CONTENTWRONG

2. @BENHARPER87

3. CANWETRUSTTHIS
GUY?

4. @BENHARPER87

5. WHERETOFOCUS?

6. 0
200
400
600
800
1000
1200
Facebook Twitter LinkedIn Google Plus Instagram Pinterest Vine
Users(Millions)

7. BUTIT
DEPENDS
ONYOUR
TARGET
AUDIENCE

8. DATA
IDEAS
PLAN
ACTION
RESULTS
@BENHARPER87

9. 0%
5%
10%
15%
20%
25%
30%
13-18 19-24 25-34 35-44 45-54 55-64 65+
Audience Split By Age

10. MR & MRS THOMPSON
TIME RICH
DISPOSABLE INCOME
BUSINESSMAN
MR & MRS ASHWORTH
TIME POOR AS BOTH
WORK
INVESTING FOR
CHILDREN
MRS BARNES
INHERITED WEALTH
INVESTOR.

13. 0.00%
0.50%
1.00%
1.50%
2.00%
2.50%
3.00%
3.50%
4.00%
4.50%
0
1
2
3
4
5
6
7
8
9
10
Competition
Posts
Branded
Content
Topical Content Product Posts Joke Posts Team Updates
Avg.EngagementRate
NumberOfPosts
Posts Avg. Engagement Rate
@BENHARPER87

14. 0.00%
0.50%
1.00%
1.50%
2.00%
2.50%
3.00%
3.50%
EngagementRate
Brand Competitor 1 Competitor 2

17. STRONGIMAGERYIS
KEY

18. @BENHARPER87

19. 75%
25%
Curate
Create

20. @BENHARPER87

21. DON’TBEPUSHY

24. @BENHARPER87

25. Ben Harper
Zazzle Media
@BENHARPER87
WWW.ZAZZLEMEDIA.CO.UK
BEN.HARPER@ZAZZLEMEDIA.CO.UK
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