The document introduces social media as a tool for businesses to gain new customers, identify trends, promote their business, and manage their reputation. It discusses how social media allows for user-generated content to be shared through blogs, social networks, wikis, and other online platforms. Examples are given of businesses in Cornwall that have used social media successfully, including gaining new customers and improving collaboration. The document concludes by providing resources for learning more about using social media.

1. Social Media: An Introduction Aren Grimshaw The Cornwall Hub - February 2009

5. Social Media – Then and Now Company Printed Marketing Website User User Company Web

6. Social Media – Blogs VLogs Microblogs

7. Social Media – Social Networks

8. Social Media – Wikis

9. Social Media – Doc, Vid and Slide Sharing

10. Social Media – Social Bookmarking & Tagging

12. Social Media – Business Cornwall

13. Social Media – Business Cornwall RSS

14. Social Media – Business Cornwall

15. Social Media – Business Cornwall

16. Social Media – Business Cornwall

17. Social Media – Business Cornwall

18. Social Media – Surfers Against Sewage

19. Social Media – Surfers Against Sewage

20. Social Media – Surfers Against Sewage

21. Social Media – Mission Pie

22. Social Media – Mission Pie