Tom Webb gives a great insight into Lotus Racing and in particular their social media ctivities

1. Social Media & Sport Summit MAKING THE EXCLUSIVE INCLUSIVE

3. Tony Fernandes Team Principal Mike Gascoyne Chief Technical Officer Jarno Trulli car no.18 Fairuz Fauzy third driver Heikki Kovalainen car no.19

6. Media coverage

13. Making the exclusive inclusive

14. Gasps in the media room

15. And it seems to be working…….

17. Facebook Hank Podzimek I hope the other teams based in England...or anywhere else for that matter let the kids see the facilities. This was good to read about. Tony Romack I hope Lotus continues to publish on FB so much. FB has people who log on many times a day (I admit I am in that group) and some who log on 1-2/week. Thanks, Lotus Racing esp whoever does the FB stuff. Drew Layton These updates are fantastic. Really appreciate them Norman McDowell What a Team that appreciates it's adoring public so much. Thanks for today ... made the 4 hour journey home in the Elise fly by as I remembered the whole weekend of Lotus Fest. Simon Oxlade That's really interesting - thanks. Your feedback team on Facebook and the open and friendly way you conduct yourselves is a breath of fresh air for this F1 fan. Thanks so much for all your posts, blogs and messages, it's making this season seem very special. So special, my wife and I have finally bought an Elise and find ourselves cheering Lotus on just as hard as McLaren/RedBull. Alan Bacon The way Lotus are progressing, I'm sure we'll have nothing to worry bout for 2011.. bring back some points this weekend

21. How it’s working Time spent on site

22. How it’s working Bounce rate

23. How it’s working Page views per user vs McLaren and Virgin Racing

24. How it’s working Site traffic