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Social media 101
- 7. Who is on Facebook? Fastest growing population segments: Women: 26 - 34 Highest growth: Women over 55
- 8. What You Lost Anonymity – No hiding Privacy – GPS, Foursquare, “check ins”, tracking Elitism: Restricting Access, Old Boys Network “The Shadows” – Transparency is here: What is done in secret will be shouted from the rooftops.
- 10. Ok, soo… The Revolution is here – like it or not Question is: What do I do with the times I have been given to live in?
- 15. Who Are You Connected To?
- 16. Successful Social Media Marketing 1: Strategy: What is the goal? Measurable? Time sensitive? Connected to a person?
- 17. Successful Social Media Marketing 2: The “What” Content In the world of Social Media, CONTENT is KING.
- 18. Successful Social Media Marketing 3: The “Who” Network Which platform works best? Facebook? Twitter? YouTube? Blog?
- 19. Types of Marketing Paid Examples: Facebook or Google Ads Campaigns Pro: Target specific demographics, fast Con: Expensive, not based on relationships Organic Owned/Earned Dynamic conversations Con: Time investment, creativity required, slow Pro: Leverage word of mouth, relationship-based
- 20. It’s a New World
- 21. 3 C’s of Social Media Superstars Content – Gets their attention Connection Engagement – LIVE interaction “I’ll be on at 10am to answer questions” Conversion – What kind of bait are the fish biting on?
- 22. Gaining Fans
- 24. How Powerful Is Social Media?
- 25. Biggest Fear of Social Media NEGATIVE COMMENTS They were saying this about you anyway, at least now you know and can CHANGE. Identify unknown bottlenecks to growth – turn negatives into positives Don’t stifle complainers It builds credibility if you let them talk about problems You will be authentic instead of “slick”
- 26. Social Media Lifestyle 10 Characteristics of a Social Media Star
- 27. Humility – Don’t brag or boast #1
- 28. #2 Passion – If you’re not excited about your product or service, find something you are excited about.
- 29. #3: Be Inclusive Recommend and endorse peers
- 30. #4: Be Engaging Care deeply about your customers If you are just using them to serve your own needs, that will come across
- 31. #5: Niche Knowledge Be willing to answer questions Share knowledge
- 32. #6: Prolific Content Producer If you can’t do it, find someone who can help you produce interesting, compelling content
- 33. #7: Add Value It’s not about YOU Think about how to GIVE people something every day, even if they haven’t purchased from you yet
- 34. #8: Be Consistent If you post 10 things at 1am and then don’t post again for a week, you will lose your audience
- 35. #9: Be a Leader Social Media is about INFLUENCE “He that believeth he leadeth and hath no one following him is only taking a walk.” Be like a Shepherd Protect Provide Encourage Challenge
- 36. #10: Has a Proven Track Record People recommend them People buy from people they: Know Like Trust
- 37. Most Valuable Service We are on INFORMATION OVERLOAD Help people sort through the noise Word of Mouth Relationships Trust
- 38. Mobile Marketing 250 million active users accessing Facebook through their mobile devices. People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users. Next Big Trend: Access to your PHONE Web Text Social Networks