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Ullash Tiwari
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What is a digital strategy and how to apply it to your business
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Understanding how consumers use their smartphones is key to how Posterscope plans OOH from a convergence point of view. Our recent partnership with EE embodies this philosophy. In “Retail, Mobile and OOH” we draw on various insights which helped formulate our view on the importance and role of smartphones in today’s retail landscape and how this converges with OOH. We believe smartphones current role in the UK retail landscape is predominantly one of researching products and services, comparing prices and reading reviews rather than as a sales platform. We argue that the specific act of purchasing for the retail category is still dominated by physical stores in high street, malls and out-of-town locations and smartphones play a key role in driving and influencing these in store sales.
Retail, Mobile and OOH
Retail, Mobile and OOH
Posterscope
Outdoor - Philip Sherwood, JNOR
Outdoor
Outdoor
Irish Marketing Journal
As we see the number of connected devices and technologies continue to increase, the phenomena of the once spectatorial culture is now rapidly evolving into a participatory culture. Key drivers such as mobile, social and digital OOH have created a constantly connected consumer who has high expectations and more control over what he/she is willing to listen to, take away and act upon. This has forced a collaboration of OOH with mobile, creating a new communication ecosystem that is revolutionizing how we interact with media while out of home. Here we discuss how mobile technologies such as QR, SMS, AR, Bluetooth and NFC are changing the OOH advertising landscape, allowing brands to engage with consumers on a platform that never leaves their side.
Call To Action: Bridging the Gap Between Mobile & OOH
Call To Action: Bridging the Gap Between Mobile & OOH
Posterscope
Vantage Out Door Advertisement ppt
Vantage Out Door Advertisement ppt
vantageoutdoor
true
Graphing Lines Standard Form.pdf
Graphing Lines Standard Form.pdf
bwlomas
Proposal For Advertisement On Back Lit Van (Mobile Billboard)
Proposal For Advertisement On Back Lit Van (Mobile Billboard)
adcityadvertisers
6 Predictions for 2017: 1. 'Open' data: Data exchanges improving planning 2. Relevancy, from the few to the many: The rise of scalable content 3. Blending real and virtual experiences: Technology is changing your media plan 4. Contextual content clicks in: Are traditional demographics dead? 5. Advertising with utility: Not just advertising, advertising for good 6. Programmatic is here
Posterscope 2017 Predictions on a page
Posterscope 2017 Predictions on a page
Posterscope
Creating Meaningful Connections through Location Based Marketing. How can we reach consumers at the right time and place with the right message and experiences? We know today’s average consumer is constantly changing location, device, and changing the media type with which they interact. To be relevant to these consumers, we need to keep up with them, adapting and changing marketing content to their realities and environments. The presentation provides an overview of the technology, media and strategy fueling the opportunities of location-based marketing for global and regional brands. Location-based marketing video: http://youtu.be/-Nv1d9Lylzg Havas Global Media trends series also includes other reports on slideshare such as: Progressive Screens (multi-screens), Social Shopping and Life Tracking.
Location-based Marketing (LBM) - Global Media Trends
Location-based Marketing (LBM) - Global Media Trends
Havas Media
Recommandé
Understanding how consumers use their smartphones is key to how Posterscope plans OOH from a convergence point of view. Our recent partnership with EE embodies this philosophy. In “Retail, Mobile and OOH” we draw on various insights which helped formulate our view on the importance and role of smartphones in today’s retail landscape and how this converges with OOH. We believe smartphones current role in the UK retail landscape is predominantly one of researching products and services, comparing prices and reading reviews rather than as a sales platform. We argue that the specific act of purchasing for the retail category is still dominated by physical stores in high street, malls and out-of-town locations and smartphones play a key role in driving and influencing these in store sales.
Retail, Mobile and OOH
Retail, Mobile and OOH
Posterscope
Outdoor - Philip Sherwood, JNOR
Outdoor
Outdoor
Irish Marketing Journal
As we see the number of connected devices and technologies continue to increase, the phenomena of the once spectatorial culture is now rapidly evolving into a participatory culture. Key drivers such as mobile, social and digital OOH have created a constantly connected consumer who has high expectations and more control over what he/she is willing to listen to, take away and act upon. This has forced a collaboration of OOH with mobile, creating a new communication ecosystem that is revolutionizing how we interact with media while out of home. Here we discuss how mobile technologies such as QR, SMS, AR, Bluetooth and NFC are changing the OOH advertising landscape, allowing brands to engage with consumers on a platform that never leaves their side.
Call To Action: Bridging the Gap Between Mobile & OOH
Call To Action: Bridging the Gap Between Mobile & OOH
Posterscope
Vantage Out Door Advertisement ppt
Vantage Out Door Advertisement ppt
vantageoutdoor
true
Graphing Lines Standard Form.pdf
Graphing Lines Standard Form.pdf
bwlomas
Proposal For Advertisement On Back Lit Van (Mobile Billboard)
Proposal For Advertisement On Back Lit Van (Mobile Billboard)
adcityadvertisers
6 Predictions for 2017: 1. 'Open' data: Data exchanges improving planning 2. Relevancy, from the few to the many: The rise of scalable content 3. Blending real and virtual experiences: Technology is changing your media plan 4. Contextual content clicks in: Are traditional demographics dead? 5. Advertising with utility: Not just advertising, advertising for good 6. Programmatic is here
Posterscope 2017 Predictions on a page
Posterscope 2017 Predictions on a page
Posterscope
Creating Meaningful Connections through Location Based Marketing. How can we reach consumers at the right time and place with the right message and experiences? We know today’s average consumer is constantly changing location, device, and changing the media type with which they interact. To be relevant to these consumers, we need to keep up with them, adapting and changing marketing content to their realities and environments. The presentation provides an overview of the technology, media and strategy fueling the opportunities of location-based marketing for global and regional brands. Location-based marketing video: http://youtu.be/-Nv1d9Lylzg Havas Global Media trends series also includes other reports on slideshare such as: Progressive Screens (multi-screens), Social Shopping and Life Tracking.
Location-based Marketing (LBM) - Global Media Trends
Location-based Marketing (LBM) - Global Media Trends
Havas Media
The Original Lookbook
The Original Lookbook
Ullash Tiwari
THE TRUST BANK
THE TRUST BANK
Ullash Tiwari
Some stats in the online marketplace in South America
Ecomerce in Latin America
Ecomerce in Latin America
Ullash Tiwari
Most of the credit goes to the wonderful Nick Smith. A Client of ours, was launching a FMCG, The Client being from Perth, West Australia want to Launch to Australia-Wide with the goal of being under $1,000,000 to stay competitive against brands such as Carmens and Uncle Tobys
ANSKOS / muesli / FMCG (Fast Moving consumer good) Launch Strategy
ANSKOS / muesli / FMCG (Fast Moving consumer good) Launch Strategy
Ullash Tiwari
Content and communications strategy - Why? and why work with us? -
content & communications strategy
content & communications strategy
Ullash Tiwari
The trees and the forests, 'why' brand and why us
The trees and the forests, 'why' brand and why us
Ullash Tiwari
Top Search engines in ASIA
Top Search engines in ASIA
Ullash Tiwari
What is Lucky-dux.com
What is Lucky-dux.com
Ullash Tiwari
Ten very special things, The worlds' most interesting store
Ten very special things, The worlds' most interesting store
Ullash Tiwari
The very special, executive summary v4.0
The very special, executive summary v4.0
Ullash Tiwari
How your brand can work with Lucky-Dux.com
How your brand can work with Lucky-Dux.com
Ullash Tiwari
What I predict will happen in 2014 in insurance.
2014 Insurance trends Australia
2014 Insurance trends Australia
Ullash Tiwari
For my MBA and also my current consulting role I had to assess the Australian Motor Insurance market in terms of its economics, drivers, trends and competitive structure to inform my client of the market’s attractiveness to grow sales revenues and also give consideration to lessons from overseas General Insurance markets Also I had to determine what strategic design principles would need to be applied to any new initiatives based on bank strategy, so my client's strategy, the client's Group’s brands, and awareness of customer needs This powerpoint slides also assess what issues may exist in my Client's current Motor Insurance operating model and customer value proposition that may need to be addressed for new initiatives to succeed
Australian Car Insurance Market - ANALYSIS
Australian Car Insurance Market - ANALYSIS
Ullash Tiwari
Hi, have you ever wanted to start a project, so this is the first point of call, this a briefing document to give to your supplier
Ullash's Digital Brief
Ullash's Digital Brief
Ullash Tiwari
Fashion Brands have a personality of their own, more so than any other business out there. They are living, breathing organisms touching the lives of their consumer quite personally by virtue of the product they sell. Clothing, accessories; the way you look, carry yourself, are perceived by others. All personal choices, a refl ection of the person you are and such decisions cannot and are not taken lightly. Hence with great power comes great responsibility. The way that a fashion house presents itself to the world is paramount to its success or failure. It has to have a clear vision, look, personality. It needs to have a set demographic that relates to it and it needs to know what exactly that demographic is. Not only must they be careful of how they present themselves but also be fully aware of how their cast image will be perceived by others. In an industry so vastly growing, in a world where fashion knows no bounds, a new fashion brand opens its doors everyday and joins in the struggle of making its mark and leaving a lasting impression on the people. Whereas old fashion brands, already established, are fighting the battle to stay hip and relevant. Most of both, the latter and the former, are failing to do so in today’s economy and the mounting competition they face. In this atmosphere, fashion brands are either taking too many risks or staying too safe, none finding the right balance. In such times, it is easy as well as necessary to highlight certain common mistakes made on a daily basis by old and new fashion brands alike.
10 Common Mistakes that people make when marketing their Fashion Brand
10 Common Mistakes that people make when marketing their Fashion Brand
Ullash Tiwari
Warhol's children presents instant celebrity
Warhol's children presents instant celebrity
Ullash Tiwari
The Iconic
The Iconic
Ullash Tiwari
Here's a campaign we made for Pet Insurance that wasn't taken up via the client, if you want to use it...feel free to drop us a line.
Star Quality for Pets.
Star Quality for Pets.
Ullash Tiwari
How Do I measure social Media? What K.P.I's Do I USE? What metrics?
Measuring Social Media
Measuring Social Media
Ullash Tiwari
Ten Very Special Things... The Most interesting on-line store in the whole world
Ten very special things, an introduction from Ullash Tiwari
Ten very special things, an introduction from Ullash Tiwari
Ullash Tiwari
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Plus de Ullash Tiwari
The Original Lookbook
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Some stats in the online marketplace in South America
Ecomerce in Latin America
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Most of the credit goes to the wonderful Nick Smith. A Client of ours, was launching a FMCG, The Client being from Perth, West Australia want to Launch to Australia-Wide with the goal of being under $1,000,000 to stay competitive against brands such as Carmens and Uncle Tobys
ANSKOS / muesli / FMCG (Fast Moving consumer good) Launch Strategy
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What is Lucky-dux.com
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The very special, executive summary v4.0
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How your brand can work with Lucky-Dux.com
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What I predict will happen in 2014 in insurance.
2014 Insurance trends Australia
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For my MBA and also my current consulting role I had to assess the Australian Motor Insurance market in terms of its economics, drivers, trends and competitive structure to inform my client of the market’s attractiveness to grow sales revenues and also give consideration to lessons from overseas General Insurance markets Also I had to determine what strategic design principles would need to be applied to any new initiatives based on bank strategy, so my client's strategy, the client's Group’s brands, and awareness of customer needs This powerpoint slides also assess what issues may exist in my Client's current Motor Insurance operating model and customer value proposition that may need to be addressed for new initiatives to succeed
Australian Car Insurance Market - ANALYSIS
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Ullash Tiwari
Hi, have you ever wanted to start a project, so this is the first point of call, this a briefing document to give to your supplier
Ullash's Digital Brief
Ullash's Digital Brief
Ullash Tiwari
Fashion Brands have a personality of their own, more so than any other business out there. They are living, breathing organisms touching the lives of their consumer quite personally by virtue of the product they sell. Clothing, accessories; the way you look, carry yourself, are perceived by others. All personal choices, a refl ection of the person you are and such decisions cannot and are not taken lightly. Hence with great power comes great responsibility. The way that a fashion house presents itself to the world is paramount to its success or failure. It has to have a clear vision, look, personality. It needs to have a set demographic that relates to it and it needs to know what exactly that demographic is. Not only must they be careful of how they present themselves but also be fully aware of how their cast image will be perceived by others. In an industry so vastly growing, in a world where fashion knows no bounds, a new fashion brand opens its doors everyday and joins in the struggle of making its mark and leaving a lasting impression on the people. Whereas old fashion brands, already established, are fighting the battle to stay hip and relevant. Most of both, the latter and the former, are failing to do so in today’s economy and the mounting competition they face. In this atmosphere, fashion brands are either taking too many risks or staying too safe, none finding the right balance. In such times, it is easy as well as necessary to highlight certain common mistakes made on a daily basis by old and new fashion brands alike.
10 Common Mistakes that people make when marketing their Fashion Brand
10 Common Mistakes that people make when marketing their Fashion Brand
Ullash Tiwari
Warhol's children presents instant celebrity
Warhol's children presents instant celebrity
Ullash Tiwari
The Iconic
The Iconic
Ullash Tiwari
Here's a campaign we made for Pet Insurance that wasn't taken up via the client, if you want to use it...feel free to drop us a line.
Star Quality for Pets.
Star Quality for Pets.
Ullash Tiwari
How Do I measure social Media? What K.P.I's Do I USE? What metrics?
Measuring Social Media
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Ullash Tiwari
Ten Very Special Things... The Most interesting on-line store in the whole world
Ten very special things, an introduction from Ullash Tiwari
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The Original Lookbook
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ANSKOS / muesli / FMCG (Fast Moving consumer good) Launch Strategy
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content & communications strategy
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The trees and the forests, 'why' brand and why us
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2014 Insurance trends Australia
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Australian Car Insurance Market - ANALYSIS
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Ullash's Digital Brief
Ullash's Digital Brief
10 Common Mistakes that people make when marketing their Fashion Brand
10 Common Mistakes that people make when marketing their Fashion Brand
Warhol's children presents instant celebrity
Warhol's children presents instant celebrity
The Iconic
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Star Quality for Pets.
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The presentation explores the development and application of artificial intelligence (AI) from its inception to its current status in the modern world. The term "artificial intelligence" was first coined by John McCarthy in 1956 to describe efforts to develop computer programs capable of performing tasks that typically require human intelligence. This concept was first introduced at a conference held at Dartmouth College, where programs demonstrated capabilities such as playing chess, proving theorems, and interpreting texts. In the early stages, Alan Turing contributed to the field by defining intelligence as the ability of a being to respond to certain questions intelligently, proposing what is now known as the Turing Test to evaluate the presence of intelligent behavior in machines. As the decades progressed, AI evolved significantly. The 1980s focused on machine learning, teaching computers to learn from data, leading to the development of models that could improve their performance based on their experiences. The 1990s and 2000s saw further advances in algorithms and computational power, which allowed for more sophisticated data analysis techniques, including data mining. By the 2010s, the proliferation of big data and the refinement of deep learning techniques enabled AI to become mainstream. Notable milestones included the success of Google's AlphaGo and advancements in autonomous vehicles by companies like Tesla and Waymo. A major theme of the presentation is the application of generative AI, which has been used for tasks such as natural language text generation, translation, and question answering. Generative AI uses large datasets to train models that can then produce new, coherent pieces of text or other media. The presentation also discusses the ethical implications and the need for regulation in AI, highlighting issues such as privacy, bias, and the potential for misuse. These concerns have prompted calls for comprehensive regulations to ensure the safe and equitable use of AI technologies. Artificial intelligence has also played a significant role in healthcare, particularly highlighted during the COVID-19 pandemic, where it was used in drug discovery, vaccine development, and analyzing the spread of the virus. The capabilities of AI in healthcare are vast, ranging from medical diagnostics to personalized medicine, demonstrating the technology's potential to revolutionize fields beyond just technical or consumer applications. In conclusion, AI continues to be a rapidly evolving field with significant implications for various aspects of society. The development from theoretical concepts to real-world applications illustrates both the potential benefits and the challenges that come with integrating advanced technologies into everyday life. The ongoing discussion about AI ethics and regulation underscores the importance of managing these technologies responsibly to maximize their their benefits while minimizing potential harms.
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jfdjdjcjdnsjd
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Scaling API-first – The story of a global engineering organization
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
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