Carena's virtual clinics allow health systems to expand access to care, provide more cost-effective services, and improve patient outcomes. The virtual clinics offer 24/7 access to board certified providers via phone, tablet or computer, engaging more consumers and positioning the health system as innovative. They provide new sources of revenue through increased patient acquisition and opportunities to compete for customers receiving care outside the system. The virtual clinics also provide operational efficiencies and help manage high-risk populations and costs.

1. TO HEALTH SYSTEMS
Strategic Benefits

2. When you partner with Carena, you expand your
clinical reach to patients seeking care online. We
create, administer—and, if needed, staff—your
custom branded online primary or acute care clinic.
With a Virtual Clinic, health systems expand their care delivery options to
increase consumer access, provide cost-effective care, and deliver excellent
patient outcomes. Patients appreciate receiving high-quality health care on their
terms, at an affordable price, anywhere there is an internet connection. This
new, efficient, virtual model gives health systems powerful new strategic options
when addressing the challenges of a changing healthcare environment.
24/7 PATIENT ACCESS
Engage consumers looking for care any time: days, nights, or holidays.
In a traditional health delivery model, patients have limited options for receiving
care outside of working hours. But health issues don’t adhere to a time clock.
Virtual Clinics allow patients to consult with board certified providers any time
they need it.
Associate your brand with innovation. Today, patient expectations are formed
by what they experience on the internet. They value organizations that are
technologically savvy and offer accelerated response times. They look for
healthcare answers online, and your care delivery options should be there too.
Position your system as consumer friendly. As consumers contribute more to
their cost of care, they’re defining how they want healthcare to be consumed.
As with other aspects of their lives, they want services that are convenient,
available 24/7, and highly personal—Virtual Clinics meet these needs.
Display market leadership. Consumers have a choice of where to go for
healthcare. A Virtual Clinic gives health systems a unique, positive, consumer-
friendly message to help them get noticed in a very competitive marketplace.
The introductions of our Virtual Clinics are newsworthy events and their
presence provides ongoing opportunities for positive publicity.
NEW SOURCES OF REVENUE
Create opportunities for new patient acquisition. 70% of the visitors to our
Virtual Clinics have no prior relationship with the health system. One of our
clients saw 1,880 new patients referred to their system in the first year.
24hr

3. Compete for consumers getting care outside your system. A Virtual Clinic
provides a powerful opportunity to gain patients who, because of mobility,
lifestyle, or preference, have not yet engaged with your brand via traditional
points of access.
Differentiate your system with solutions that help consumers and employers
manage costs. Having a Virtual Clinic sends a powerful message that your
enterprise is consumer-oriented and cost conscious.
OPERATIONAL EFFICIENCIES
Streamline care delivery for patients and providers. Health systems are being
compelled internally and externally to reduce their cost of care. Our Virtual
Clinics allow health systems to invest in a highly efficient care delivery method
to balance out areas where care delivery can be less efficient.
Manage the ebb and flow of patients across your entire system by shifting
patients to providers with downtime. Your clinicians can be assigned more
effectively, making telemedicine a valuable part of an efficiency strategy.
If you’re not ready to dedicate your own staff to the Virtual Clinic, it can be
staffed by our board-certified providers.
Increase brand reach without additional facilities. Opening a Virtual Clinic is
a highly efficient and cost-effective way to open a new “branch.” The Clinic is
staffed around the clock and facility maintenance costs are low for a clinic that
everyone can visit, quickly and easily.
RISK MANAGEMENT
Manage costs associated with a “high-risk” population. Health systems looking
for new ways to engage patients considered high risk, either financially or
medically, realize positive results with Virtual Clinics. One of our clients saved
4,200 patient hours and $600,000 in healthcare savings after one year.
Direct patients to the right care to limit the inappropriate allocation of
resources. Our Patient Concierges and methodology ensures all visitors are
directed to appropriate care. About 70% of visitors are treated directly through
the Virtual Clinic, reducing the burden on your ED and Urgent Care facilities.
Capture patients at a time of need, capitalizing on the learning moment of
a patient in a health crisis. Our visits are fully documented from the first touch
point, through the virtual engagement, and even after the visit through surveys
and emails.
Commitment to quality care. A five-member clinician committee performs
blinded reviews of random and targeted diagnoses and produces quarterly
reports that are used to inform and improve clinical procedures.

4. FOR MORE
INFORMATION,
CONTACT US AT:
(800) 572–2103
sales@carenamd.com
www.carenamd.com
© 2015 Carena, Inc. All rights reserved.
150324-01-01
CARENA’S VIRTUAL CLINICS: MEETING THE NEEDS
OF BOTH HOSPITAL SYSTEMS AND CONSUMERS
Satisfying Consumers Need For Convenience
Patients are now consumers who demand speed, access, and affordability.
The internet has impacted every aspect of their lives—and they’re eager to
receive healthcare with the same ease and flexibility of an online transaction.
Ideal for HDHPs
High Deductible Health Plans (HDHPs) and defined contribution plans are
replacing traditional insurance and consumers are looking for value. A Virtual
Clinic uses internet technology to deliver high-quality healthcare to consumers
at a reasonable price via phone, tablet, or computer.
Addressing Risk
Carena solutions help health systems reduce risk as change grips organizations.
Virtual Clinics deliver high value to health systems offering fee-for-value models
of care. The processes built into our Virtual Clinics help allocate resources with
high efficiency.
Generating Revenue
Hospital consolidation is intensifying competition for payment. The platform
is flexible enough for health systems to generate new revenue with direct-to-
employer and direct-to-consumer options.
Direct-to-Employer:
Our platform is flexible
enough to include direct-
to-employer offerings that
can generate new sources
of income.
Direct-to-Consumer:
Offering a direct-to-
consumer option allows
health systems to extend
their reach and offer fast,
affordable alternatives to
traditional urgent care.
Risk Management:
Our processes direct
patients to the appropriate
level of care, which has
proven to reduce ED and
urgent care visits.
Patient Acquisition:
New patients are attracted
to our innovative, convenient,
high quality Virtual Clinics.