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Marketing Management, 12/e A South Asian Perspective 20 Introducing New Market Offerings

Chapter Questions ,[object Object],[object Object],[object Object],[object Object],[object Object]

Categories of New Products ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Factors That Limit New Product Development ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Venture Team Cross-functional group charged with developing a specific product or business; Intrapreneurs are relieved of other duties and provided a budget and time frame.

Criteria for Staffing Venture Teams ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Idea Generation: Creativity Techniques ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Variations on Failure ,[object Object],[object Object],[object Object]

Concepts in Concept Development ,[object Object],[object Object],[object Object],[object Object],[object Object]

Concept Testing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing Strategy ,[object Object],[object Object],[object Object]

Product Development ,[object Object],[object Object],[object Object]

Prototype Testing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Consumer Goods Market Testing ,[object Object],[object Object],[object Object],[object Object]

Test Market Decisions ,[object Object],[object Object],[object Object],[object Object],[object Object]

Timing of Market Entry ,[object Object],[object Object],[object Object]

Criteria for Choosing Rollout Markets ,[object Object],[object Object],[object Object],[object Object]

Consumer-Adoption Process Adoption is an individual’s decision to become a regular user of a product.

Stages in the Adoption Process Awareness Interest Evaluation Trial Adoption

Adopter Categorization ,[object Object],[object Object],[object Object],[object Object],[object Object]

Characteristics of an Innovation ,[object Object],[object Object],[object Object],[object Object],[object Object]

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