1. Marketing Management, 12/e A South Asian Perspective 21 Tapping Into Global Markets

3. Global Firm A firm that operates in more than one country and captures R&D, production, logistical, marketing, and financial advantages in its costs and reputation that are not available to purely domestic competitors.

4. Major Decisions in International Marketing Deciding whether to go Deciding which markets to enter Deciding how to enter Deciding on the marketing program Deciding on the marketing organization

5. Four Stages of Internationalization No regular export activities Export via independent agents Establish sales subsidiaries Establish production facilities abroad

13. Whole-Channel Concept for International Marketing Seller International headquarters Channels between nations Channels within nations Final buyers