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Uma Rungta

Business Technologie

•
Converse cafe
Gliters
games
colors
cafe
Butt
er
stick
Petrole
um
product

PizzA
Margarita 250
Pineapple 300
Pepperoni 200
Chicken & mushroom 250

PROMOTION
TELEVISION COMMERCIALS
RADIO
PAMPLETS
SOCIAL NETWORKING SITES
EVENTS
PARTIES

USPSERVICE
WIFI
UNIQUE
PROJECT
ROOM
CANDLE
LIGHT
DINNER
UNIQUE
MOVIE
ROOM
WRITING
WALLS

SEGMENTING
GEO DEMOGRAPHIC
PSYCOGRAPHIC
CONCENTRATED

TARGETING
YOUTH
WORKING CLASS
FAMILY & KIDS

POSITIONING
HIGH CLASS CAFE
DIFFERENT FROM
EXISTING
USING USP

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Npd

1. NEW PRODUCT DEVELOPMENT

2. • Converse cafe Gliters games colors cafe Butt er stick Petrole um product

3. BRAND CHOOSEN  CONVERSE It is basically a footware brand

5. LOGO TAGLINE SIT DOWN TO TALK

7. PRICING PRICE BUNDLING STRATEGY& BRAND PRICING& multi unit price Menu BEVERAGES Cappuccino 115 ENGLISH TEA 95 EARL grey tea 120 Espresso 105 latte 100

8. PizzA Margarita 250 Pineapple 300 Pepperoni 200 Chicken & mushroom 250

9. PROMOTION TELEVISION COMMERCIALS RADIO PAMPLETS SOCIAL NETWORKING SITES EVENTS PARTIES

10. PLACE SEA SHORES MALLS

11. USPSERVICE WIFI UNIQUE PROJECT ROOM CANDLE LIGHT DINNER UNIQUE MOVIE ROOM WRITING WALLS

12. SEGMENTING GEO DEMOGRAPHIC PSYCOGRAPHIC CONCENTRATED

13. TARGETING YOUTH WORKING CLASS FAMILY & KIDS

14. POSITIONING HIGH CLASS CAFE DIFFERENT FROM EXISTING USING USP

15. Branding PRODUCT NAME