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Presentation at Access International Markets
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Ryo Umezawa
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Presentation at Access International Markets
1.
Tokyo Business Environment
Ryo Umezawa Pido Inc. Co-Founder and COO J-Seed Ventures Inc. Director @ryoumezawa www.ryoumezawa.com © 2010 Ryo Umezawa - Confidential - All Rights Reserved.
2.
Until now
0~10 years old 20 years old~now 10~19 years old © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 2
3.
Profile...
2010.4 Pido 2008.6 2010.1 2007.1 2007.9 2006.1 2007.12 2006.12 2008.5 2005.4 2009.2 2005.2 2003.10 2007.9 Copyright © 2010 Ryo Umezawa. © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 3
4.
Personal Activities... ✓ Occasionally
Writes for CNET, Venture Channel ✓ Support Entrepreneur Association of Tokyo ✓ Organizer of NetTokyo, A Yearly Charity Event gathering about 400 people ✓ Romantist Association © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 4
5.
Romantist Association...
© 2010 Ryo Umezawa - Confidential - All Rights Reserved. 4
6.
Until now... ‣ Sozon
K.K. 2007/02~2007/09 ✓ Blog de Baito™ ! pay per post service ! blog marketing ‣ Mobikyo K.K. 2005/04~2009/02 ✓ Mobile Monday Tokyo ! Global event held in 100 cities in the world ! for mobile professionals © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 5
7.
Until now 2... ‣K.K.
TrafficGate 2008/07~2010/01 ✓ TG Ad for iPhone ! iPhone AdNetwork ! Monetization for iPhone Developers ✓ Koetan iPhone Application ! Voice recognition search iPhone application using Nova Search ! © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 5
8.
J-Seed Ventures Inc.
Venture incubator Founded in 2000 Self-funded 8 portfolio companies currently © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 6
9.
We start businesses
that address real market needs with innovative business models and technologies. © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 6
10.
Entrepreneur in Japan
Risk > Rewards © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 6
11.
High Personal Risks •
Low Social Status ‣ Unemployed • Social Stigma of failure ‣ >10% start another venture • Labor Market ‣ No turning back • Personal Guarantee ‣ Bankruptcy • Getting the first client ‣ Track Record © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 8
12.
Comapnies started since
2000... © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 6
13.
J-Seed Companies ‣ maneo
k.k. ✓ Social Lending ! Connect lenders and borrowers online ! Reverse auction for interest rates ‣ Piku Media k.k. ✓ Daily Coupon Site ! The first flash marketing company in Japan ! Get discounted coupons for amazing rates © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 6
14.
Pido Inc.
Mobile / Smartphone Business Founded in April, 2010 Self-funded © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 6
15.
Garapagos Mobile Industry
Studied by Charles Darwin during the voyage of the Beagle © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 8
16.
Garake- © 2010 Ryo
Umezawa - Confidential - All Rights Reserved. 8
17.
Garake-
Mobile GPS TV Payment Touch High Speed 2 in 1 Internet Screen Global MMS TV Call Roaming © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 8
18.
Japanese Mobile Market
Overview 1. Population: 127.5 Million 2. Mobile Subscriptions: 109 Million *No PHS included 3. Browser phone users : 90 Million 4. 3G Subscribers: 97 Million 5. Japanese Market Share Emobile 2% SoftBank 20% NTT Docomo 50% KDDI 28% *As of April, 2010 © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 8
19.
Garake- • 30cm away
24/7 • Personal -> One unit per person • React immediately © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 8
20.
Mobile Market
,$)-*")&+' !"#$%&' !"#$%&'./0&+' 1$-$*/%'("0$2+' (")*&)*+ 3*4&/0$)-' 5)$0/*&6'&0/$%' © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 8
21.
Mobile Market • 1.5
Trillion yen in 2009 • Mobile Contents 552 Billion • Mobile Commerce 968 Billion 483.5 552.5 427.2 732.9 868.9 968.1 2007 2008 2009 Commerce Contents © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 8
22.
Mobile Commerce Case
Study 1... • A fashion show for clothes you can buy • 30,200 visitors • 145,788 Nico Nico Douga • 219,540 Comments • 680 press people © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 8
23.
Tokyo Girls Collection
In 2009, 23 Million Yen sales in 24 hours © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 8
24.
Mobile Commerce Case
Study 2... © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 8
25.
Mobile Commerce Case
Study 2... Request for women’s bra 79% success rate © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 8
26.
Mobile Payment
Edy suica nanaco WAON iD DCMX QUICPay PiTaPa Over 10 Million users on mobile Prepaid and post paid Over 30 Billion yen transaction © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 8
27.
Carrier Billing
4 Digit Password © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 8
28.
Mobile Contents Case
Study © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 8
29.
Mobile Contents Case
Study Over 50% of SNS users own a avatar Tie up campaigns © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 8
30.
Mobile Contents Case
Study 2... Mobile Manga © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 8
31.
Sleeping Members
Monthly charge They forget about the service usage Billed end of the month Hard to terminate the service Cloud Address Book iConcierge © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 8
32.
Mobile Portal
15 Million Users 50 Million impression / week © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 8
33.
Real Affiliate
Conversion through RFID Chip © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 8
34.
Smartphone © 2010 Ryo
Umezawa - Confidential - All Rights Reserved. 8
35.
Japan Smartphone Handset
2009 2010 A lot more in pipeline © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 8
36.
Japan Handset
!"#$%&'()*+,-.'()*/+0)1$(-1/+2-)1(34+5(6-7*8 %& ,& $& +& *& )& $"%$(& $"!!,& #& +"(%%& *"**& )"$*& (& #"'(& !& !"#$%& '& ('',& (''%& ('!'& ('!!& ('!(& ('!#& ('!)& -./01 2/33/4. ('!' © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 8
37.
Japan Handset
!"#$%&'()* (#+*%" (#&" (#%" (#%" (#$" !#)&" (" ,-./01." !#'" 1230-4" !#&" !#*$" !#%" !#$" !" $!!)" $!(!" 5-167 819910- $!(! © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 8
38.
Smartphone OS Statistics
© 2010 Ryo Umezawa - Confidential - All Rights Reserved. 8
39.
Per Hardware Maker
© 2010 Ryo Umezawa - Confidential - All Rights Reserved. 8
40.
Successful iPhone App
Daijirin Tsumineko 2,500 yen 115 yen © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 8
41.
Successful iPhone App
from Ads AppBank Touch the Number © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 8
42.
Entering Japan ✓ All
about connection + drinking ✓ Find a hub (go to guy) ✓ Find a great Partner or Representative ✓ Think Global Act Local © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 8