Create videos that convert. Wistia is creating the simplest, most effective educational videos on the web for their video hosting product. On January 21st, Wistia's marketing video experts, Kristen Craft and Dave Cole share their secrets. Kristen and Dave will teach you how to best leverage video to drive conversions for your business. In this month's Unwebinar, you'll learn: - About A/B testing video thumbnails - How video length affects engagement - How to use video analytics to optimize your conversion rate - Video creation and distribution best practices