2014 digital footprint: UNDP in Europe and CIS

UNDP REGIONAL DIGITAL
FOOTPRINT 2014
EUROPE AND CIS

2014 IN BRIEF
We transitioned to a small team, which meant shifting focus to our essential channels:
our BLOG,TWITTER AND FACEBOOK.
On those platforms, we continue to see growth.Two major achievements:
INFLUENCE - We pursued joint endeavours and long-term collaboration with
external partners. Our digital outreach efforts are not just about sharing content but
sparking a conversation. Digital outreach has brought us new partners, new
opportunities and helped us fill in the gaps.
PROJECT RESULTS - Online engagement leads directly to offline action. Profiling our
experts has expanded our influence in the region and beyond.This helped ensure our
voice was part of the development discourse.
UNDPinEuropeandCentralAsia:DigitalFootprint2014
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OVERVIEW

Our content sharing platforms continue to attract a lot of attention.
Examples?
• Issuu has passed the 3.5 mln impressions milestone,
• 68% growth of followers on Pinterest,
• the number of impressions of our infographics grew by 1/3.
OUR NUMBERS CONTINUETO GROW:
SOCIAL MEDIA
Facebook +33%
Twitter +36%
@undpeurasia
/UNDPinEuropeandCIS
7,573 LIKES!
15.9k FOLLOWERS!

44,022* twitter followers
vs. 29 000 in 2013
77,773* facebook likes
vs. 52 500 in 2013
*Sum:All country ofﬁces and the Regional Centre.
SOCIAL MEDIA IN THE REGION
Topproﬁles

OUR NUMBERS CONTINUETO GROW:
BLOG
Even though we
decided to publish
fewer blog posts a week,
the number of sessions
(or “visits”) increased by
over 60 percent!
In 2014 we published a total of 189 blog posts.

COUNTRY OFFICES CONTINUETO BLOG A LOT
FYR Macedonia
Kyrgyzstan
Cyprus
7 blog posts
14 blog posts
11 blog posts
9 blog posts
Georgia
Moldova
Uzbekistan
*Hereafter referred to in the context of UN Security Council Resolution 1244 (1999).
Kosovo*

Our blog posts this year have been read 145,590 times, each for an average of 3:05 minutes.
These ones attracted the most attention:
1. Volatility and the ‘new normal’:A discussion with Helen Clark - 1,877 reads
2. Innovation for development: Scaling up or evolving? - 1,561 reads
3. A ‘bad girl’ no longer:Tackling gender inequality in Azerbaijan - 1,191 reads
4. Roma migration:An option of last resort? - 940 reads
5. #UNDP4Future:The essential foresight reading list - 849 reads
6. The future is now (and here’s how we’re planning to catch up) - 804 reads
7. Roma women: Exposing inequality - 700 reads
8. The gentle art of foresight: How re-perceiving the present can redesign the future - 627 reads
9. Micronarratives in Georgia: How to collect feedback from citizen experts - 584 reads
10. A nudge in the right direction: Fighting tuberculosis in Moldova - 582 reads
OUR TOP BLOG POSTS IN 2014
top social shares

sessionsgrowthin%
0
1000
2000
3000
4000
Countries
Albania Armenia Azerbaijan Bosnia and Herzegovina
Croatia Regional Centre FYR Macedonia Georgia
Kazakhstan Kosovo Kyrgyzstan Moldova
Montenegro Serbia Tajikistan Turkey
Turkmenistan Ukraine Uzbekistan
• Country ofﬁces in the region have transitioned to the new website.
• Combined* they have attracted: 1,064,919 visits,579,102 unique visitors who generated 2,826,031page
views.
• Albania has had the lowest share of people leaving their website immediately: 23.36%. Impressive!
• For the second year in a row visitors spent the largest amount of time on Uzbekistan’s website - on average 3:19
minutes per visit.
• Visitors of Kyrgyzstan’s website dug deepest, viewing on average 3.11 pages per visit.
Kazakhstan, Kyrgyzstan and Tajikistan improved all of their statistics, including the bounce rate, time spent on
the website and pages per session.
*Data does not include the numbers for UNDP Regional Centre in Istanbul
OUR COUNTRY WEBSITES ARE GROWINGTHEIR READERSHIP

OUR NEWSLETTER CONTINUESTO SPIKETRAFFIC
Thanks to the newsletter, the number
of sessions on our blog grows
from an average of 310 a day
to 515 during the ﬁrst 3 days
since it is sent.

WE’RETRYING OUT NEW SOCIAL MEDIA
(and keeping up with the old)
WE’RE ON VINE…
…AND EXPOSURE
1,453 LINKEDIN MEMBERS
23,634 YOUTUBE VIEWS

ENGAGEMENT ON MANY
DIFFERENT LEVELS
Pictured: Exploring the future in fYR Macedonia. Read about UNDP in fYR Macedonia’s foresight work

OUR TOP SHARED BLOG POSTS >DOUBLED
WHAT WE ACHIEVED LASTYEAR
280 shares 338 shares 276 shares

MANY PEOPLE DECIDEDTO STAY IN TOUCH
• ⅓ of the people reading our blog are returning visitors; 38% come back to
our regional website
• returning visitors spend almost twice as much time on our blog as new
ones
• The share of visitors coming to our blog from social media has grown:
• Disqus as a source of trafﬁc up 468%
• Twitter - up 169%
• LinkedIn - up 159%
• Facebook - up 123%

GREAT NUMBERS…
SO WHAT?

INFLUENCE
How our digital engagement is
boosting our influence on the ground
Pictured: The Assistant Administrator on the ground after floods in Serbia. Read her blog on weathering the storm
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PUBLIC OFFICIALS REACHED OUTTO NEW PARTNERS
THROUGH OUR BLOG
Alex Roberts is a dedicated advocate for
innovation, open government, transparency
and collaboration. He works as Innovation
Advocate for the Australian Centre for
Excellence in Public Sector Design.
Nana Tsiklauri is the Head of
International Relations and Donor
Coordination Division for the
Public Service Development
Agency in Georgia.
Sesili Verdzadze is the Head of
Innovations Management and
Research Division of Public Service
Development Agency in Georgia.
Tatjana Ponorac is the Chief of Cabinet of
Director for the Agency for Medicinal
Products and Medical Devices of Bosnia and
Herzegovina.
Kathy Leach is British
Ambassador to Armenia.

EXTERNAL EXPERTS BLOGGED FOR US, TOO
3,175
followers
1,122
followers
1,014
followers
21,412
followers
553
followers
2,271
followers

EXTERNAL NEWS OUTLETS AND EXPERT
BLOGS FEATURED OUR WORK

WAIT,THERE’S MORE....
and more…

INNOVATION IS LINKING RBECTO OTHER REGIONS
123 reads 183 reads 257 reads

How our digital engagement is
bolstering our work on the ground
PROJECT RESULTS
Pictured: New bike routes in Kazakhstan. Read more about how we’re helping Almaty go green
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JOINT CAMPAIGNS
OUR FOCUSTHISYEAR:

WE PARTNERED WITHTHE EVER INSPIRING EDGERYDERS
TO “SPOT THE FUTURE”!
THEIR REACH:
2,568 TWITTER FOLLOWERS
2,379 LIKES ON FACEBOOK
Click to see
our blogs on
edgeryding

TOGETHER,WE INVITED PEOPLETO AN ENGAGING
CONVERSATION ABOUTTHE FUTURE WE SEETODAY NOT
ONLY LOCALLY, BUT WORLDWIDE…
258 people
from 91 locations
around the globe
sent 863 tweets

WE MANAGEDTO BUILD NEW LOCAL PARTNERSHIPS
AND BRING ABOUT BETTER PROJECT RESULTS
IN MONTENEGRO…
Our Be responsible app gained 2363 android
users, 1,100 iOS users, 25,300 visitors and over
735,000 page views to our site;AND received the
Open Government Partnership award for Citizen
Engagement!
4,000 people reported over 5,000 cases of informal
economy, which resulted in over 1 million euro of
imposed fines. Half of this amount, is being directed
to 10 projects identified and voted for by the
people of Montenegro.
IN GEORGIA…
Waag Society blogged about
our joint work - Produced a
toolkit for design thinking
workshops; and their initial
work sparked follow up design
thinking workshops in Georgia
and Egypt. IN BELARUS...
Our online and offline work with Edgeryders resulted in
logged about 8 of the suggestions advanced during our
workshop were incorporated into the government’s National
Strategy for Sustainable Socio-Economic Development.

THE GUARDIAN INVITED USTO HOSTTHE
#YOUTHENGAGE DEBATE INTURKEY

#UNDP4FUTURE MAKING WAVES
Over the course of 5
months we published
7 blog posts
using #UNDP4FUTURE that
generated close to
700 social shares.
#UNDP4FUTURE has become
widely popular and inspired
many project teams to start
using foresight to address the
problems they are tackling.

MONTENEGRO:
• Project “Engage to Change – Montenegro on
Twitter” (@cgtvituje account gained 1,887 followers so
far);
• YES initiative mobilized 10,000 young people who
proposed youth employment solutions online;
• Through post 2015 consultations, Montenegro succeeded
in getting over12,000 people directly involved (most of
them using new technologies – website, Facebook, online
questionnaires, etc.);
ALBANIA:
3,500 people participating in MYWorld2015.
ARMENIA:
Kolba Labs organised the Local Governance
Challenge, which attracted attention of a Canadian-
Armenian engineer, who was very inspired by the
innovation challenge and successfully applied with
several ideas.The engineer ﬂew to Armenia to
participate in the DesignThinking Workshop. The
innovator will stay in Armenia to implement the
idea!
TURKEY:
Thanks to ‘Voices from Eurasia’ blog, we attracted the attention
of a prominent journalist in the biggest national newspaper in
Turkey which is Hürriyet for writing a news piece on one of our
project successes.
AZERBAIJAN:
We received 200 unique answers in the post2015
consultations.
ANDTHAT WASN’TTHE ONLY BROADER CONVERSATION
WE HAD - IN FACT,THAT’S JUSTTHETIP OFTHE ICEBERG

THREE REGIONAL HIGHLIGHTS
Utilising online engagement for innovation
Pictured: Studio TILT and FutureGov came talking citizen-centred design in Moldova. Read why we brought them

1. BELARUS: #BYHAC HACKING FOR CHANGE

2. GEORGIA: INNOVATION LAB & DIALOGUE

3. CYPRUS: MAHALLAE "BUILDING DIGITAL
COMMUNITIES ACROSS CONFLICT LINES"
Cypriots from across the divide come together on
Mahallae through community challenges and
create partnerships to run projects that address
hard pressing issues in an innovative way.
They wrote 5 blog posts in 2014, including one on
how to use twitter for working outloud.

WE GROW OUR INFLUENCE ONLINE AND OFFLINE
← UNDP in
Moldova builds
its own social
innovation
hub…
→ The
European
Commission
recognizes
UNDP in
Skopje’s “Green
Routes: as one
of it’s top
projects to
watch…
← Top brass
blog about us
on the global
website and
with us on the
regional blog...
→ UNDP in
Armenia’s
Resident
Coordinator
takes their
innovation work
to a TedX talk
in Yerevan...

BOTTOM LINE
There is a direct link between digital outreach and engagement
with the effectiveness of our development work
INFLUENCE: Experts want to work with us and the blog is how
they’re communicating that and finding us. By profiling the work
of UNDP experts and their work on line, our influence is growing.
PROJECT RESULTS: We’re finding new partners and unusual
collaborators - through our growing social media reach.
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WHAT’S NEXT?
DATA-DRIVEN ANALYSIS into what people
do with our content in order to understand
better how we can influence conversation,
policy work, advocacy, and more.
Use digital comms to PARTNER WITH
(NON) TRADITIONAL OUTLIERS:Who is
reading us? Why are they reading us? What
are they doing on the ground?
Find NEW WAYS OF PROJECT REPORTING
& new ways of TELLING STORIES...

Email: milica.begovic@undp.org
Blog: europeandcis.undp.org/blog
Twitter: @UNDPEurasia
GET IN TOUCH!

2014 digital footprint: UNDP in Europe and CIS

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