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Social Media,
UNDP
and You
UNDP’s image
Your Career
Advocacy
Learning

Innovation in
Development
Your Learning

Innovation in
Development
Social Media
What’s your
definition?
Web 1.0 – static
Everyone can create content.
• Conversation image: 2 people


                                 Social
                                 Media is
                                 about
                                 dialogue
Which of the following platforms
          do you use?

1.   Facebook
2.   LinkedIn
3.   Twitter
4.   Google+
5.   A blogging site
DISCLAIMER:
UNDP’s image
Why do clients
come to UNDP?
Coming up:

  Policy Services for
  Sustainable Development

  UNDP Speaker’s
  Corner
Real-Time Reporting
 http://undp.akvoapp.org

                                   http://undp.akvoapp.org   /




http://www.akvo.org/web/akvo-rsr
What makes up your
Digital Footprint?
How many of the four first
hits on Google refer to you
and not someone else with
your name?
How many of the first four hits
are web pages that you have
control over?

Content you generated yourself?
[Infographic]
How To Rank For
Your Name In Google
(Hint: Use Social Media Sites)
Manage your
  Digital Footprint
Find Your Footprints:
    Google / Klout / Pipl

Set Up Social Media Profiles:
    LinkedIn / Teamworks /
    Google+ / Slideshare /
    Facebook / Twitter
Manage your
  Digital Footprint
Listen to Conversations:
     Development & Feminist Blogs /
     LinkedIn Groups / Twitter
Contribute:
     Comment on Blogs / Share your work
on Teamworks / Write your 1st post for ‘Our
Perspective’
What’s your
objective?
Who’s your audience?
You will have to earn
your audience
Advocacy -
How can social media
help UNDP achieve
our objectives?
Why should UNDP use social media?
Be part of the
Movement –
Join Discourses
36 Million




             facebook.com/undp
Interactive Dialogues
@UNICEF’s #SahelNOW Twitter campaign on CNN




       [#sahelnow on #CNN screenshot]
Article on Social
Media campaigns for
IWD 2012 (Mashable)
Position Knowledge Products in
Conversations (blogs, networks and
discussion groups) and on Platforms
(Slideshare, Issuu).

Show Thought Leadership through Blogging.

Live-Tweet to highlight important events.

Contribute to corporate social media
accounts.
Learning
and
Social Media
Most learning happens
through experiences and
interactions at the workplace.
How much of your
learning is invisible?
How much of your
work is invisible?
Make the invisible visible
Think of the right audience– internal and/or
external?

We all have something to share: what is relevant
for others?

Ask before starting a project; share during.

Create your Personal Learning Networks.
Click here for: Blog Wisdom
in an Infographic
Innovation in
Development
IT’S NOT ABOUT TOOLS
OR PLATFORMS.
COMMUNICATIONS
PARADIGMS HAVE
CHANGED.
IT’S ABOUT
COMPETENCIES.
Social Awareness - Identify networks and
audiences, adapt to their modes of
communication & collaboration


Critical Thinking – Evaluate content, check
validity, contextualize

ICT Skills – Identify right tools for business
case, learn to use applications
What’s your objective?

Who’s your audience?

What do clients want?
– Social Media Time Management
An 18-Minute Plan for Managing your
Day – Harvard Business Review blog on
social media
Thank you!
Blogs on Development
the Guardian, Global Development            Texas in Africa: an academic blog about                       Development Impact: News, views,
Blogosphere (has a large list of good       African politics, security, development, &                    methods, and insights from the world of
Development related blogs etc.)             advocacy                                                      impact evolution
       http://www.guardian.co.uk/global-            http://texasinafrica.blogspot.com/                         http://blogs.worldbank.org/impacteval
       development/series/global-                                                                              uations/
       development-blogosphere


Owen abroad: Thoughts on development        Let's talk Development: a blog hosted                         Chris Blattman: International
and beyond                                  by the World Bank's Chief Economist                           development, politics, economics, and policy
       www.owen.org/blog                            http://blogs.worldbank.org/develop                           www.chrisblattman.com
                                                    menttalk/


AIDWATCH: just asking the aid benefit the   Aid Thoughts: Digesting the difficult                         Karen Grepin's Global Heal Blog
poor                                        decisions of development                                                www.karengrepin.com
       www.aidwatchers.com                          www.aidthoughts.org



Blood and Milk: Examining international     Texas in Africa: an academic blog about                       Texas in Africa: an academic blog about
development                                 African politics, security, development, &                    African politics, security, development, &
       www.bloodandmilk.org                 advocacy                                                      advocacy
                                                    http://texasinafrica.blogspot.com/                            http://texasinafrica.blogspot.com/

                                            Development Impact: News, views, methods, and insights        Development Marketplace: Turning Ideas into Action
World Bank Blog: Our                        from the world of impact evolution                                        http://blogs.worldbank.org/dmblog/
                                                       http://blogs.worldbank.org/impactevaluations/      Education for Global Development: A World Bank blog on the
conversation on the web. Right Now.         Conflict and Development: Overcoming conflict and fragility   power of investing in people
       http://blogs.worldbank.org/                     http://blogs.worldbank.org/conflict/                           http://blogs.worldbank.org/education/
                                            Development in a Changing Climate: Making our future          Governance for Development
                                            sustainable                                                               http://blogs.worldbank.org/governance/
                                                       http://blogs.worldbank.org/climatechange/          Let's talk Development: a blog hosted by the World Bank's
                                                                                                          Chief Economist
                                                                                                                      http://blogs.worldbank.org/developmenttalk/
Example: Bio of a Blogger




Owen Barder
        - Former UK civil servant – Department for International Development

        - Senior Fellow and Director for Europe at the Center for Global Development
                  - Based in Washington DC

        - Associate of the British Institute for Government

Can be followed on Twitter @owenbarder
Woman's Empowerment / Gender
                                          Some blogs & twitter feeds
•Global development + Gender (the          oGender & Development (Oxfam)                  •That's Why! Campaign: UNI Global Union
guardian)                                        ohttp://www.genderanddevelopment                 o http://www.uni-iwd.org/
  o http://www.guardian.co.uk/glob               .org/                                            o Twitter: @UNI_IWD
      al-development/global-
      development+world/gender

    oWRCA                                  oKEWOPA‫ ‏‬KEWOPA
                                                  @                                       oUNDPGenderMontenegro‫ ‏‬genderprogramm
                                                                                                                  @
    Armenia‫ ‏‬ArmenianWomen
             @                                     The Kenya Women Parliamentary          e
    The Women's Resource Center of                 Association                                    July 2011, with the government
    Armenia is a grassroots feminist                                                              and the EU we work to realize
    organization working towards                                                                  Gender Equality through the social,
    eliminating all kind of                                                                       economical and political
    discrimination against women in                                                               empowerment of women in
    Armenia.                                                                                      Montenegro.



    oGlobal Woman1@‫ ‏‬lobalWoman
                         G                 oSonia Palmieri‫ ‏‬sonia_palmieri
                                                          @                               oMayme Lefurgey‫ ‏‬mames09
                                                                                                         @
    The Global Woman Summit is a                      Passionate about parliament;                 Gender and Peacebuilding student/
    program of exciting events, uniting               wondering when women will                    CIDA intern, gender specialist for
    & honoring leading women from                     participate equally.                         the government of Malawi.
    around the world

    oCONCORD‫ ‏‬CONCORD_Europe
               @                           Empower Media‫ ‏‬Empower_Media
                                                         @                                FEMNET‫ ‏‬FemnetProg
                                                                                                @
    CONCORD is the European #NGO                    Empowering girls and women to                   FEMNET: pan-African org working
    confederation for #Relief and                   live a life of equality and dignity             to promote African women’s
    #Development, representing over                 through the power of                            collective leadership for equality,
    1,800 NGOs to the European Union                communication                                   peace & sustainable dvpt
                                                                                                    femnet.wordpress.com
MoreTwitter feeds
                                                                       On Gender and Development



•   WRCA Armenia‫ ‏‬ArmenianWomen
                   @                                                               GenderEquality‫ ‏‬Equal_World
                                                                                                    @
•   The Women's Resource Center of Armenia is a grassroots feminist                Basically a twitter for change; to promote and inform about gender equality and
    organization working towards eliminating all kind of discrimination against    other type of issues as enviromental and social ones.
    women in Armenia.
•
•   KEWOPA‫ ‏‬KEWOPA
            @                                                                      Judy Cheng-Hopkins‫ ‏‬ChengHopkins
                                                                                                        @
•   The Kenya Women Parliamentary Association                                      Assistant Secretary-General for Peacebuilding Support Office (PBSO) overseeing the
•                                                                                  Peacebuilding Commission (PBC) and the Peacebuilding Fund (PBF)
•   UNDPGenderMontenegro‫ ‏‬genderprogramme
                               @
•   July 2011, with the government and the EU we work to realize Gender            Emelie Faltskog‫ ‏‬EmelieAF
                                                                                                     @
    Equality through the social, economical and political empowerment of
    women in Montenegro.                                                           Political Scientist: Peace & Conflicts, EU, UN resolution 1325, Swe Aid/Development,
•                                                                                  India, Citizenship, Volunteering. Journalism, Consultant
•   Global Woman1@‫ ‏‬lobalWoman
                      G
•   The Global Woman Summit is a program of exciting events, uniting &             SheSuccess‫_ ‏‬SheSuccess
                                                                                              @
    honoring leading women from around the world
•
                                                                                   Empowering women to become a Powerful Force For Change. Stop Waiting... Now is
•   Sonia Palmieri‫ ‏‬sonia_palmieri
                  @                                                                Your Time (Founder: @Anne_McKevitt)
•   Passionate about parliament; wondering when women will participate
    equally.                                                                       Women Public Service‫ ‏‬WPSProject
                                                                                                            @
•                                                                                  Building a generation of women leaders dedicated to public service. We launched
•   Mayme Lefurgey‫ ‏‬mames09
                   @                                                               officially at the 12/15 #WPSP Colloquium at @StateDept in Washington, DC
•   Gender and Peacebuilding student/ CIDA intern, gender specialist for the
    government of Malawi.
•                                                                                  Gender & Development‫ ‏‬GaDjournal
                                                                                                           @
•   CONCORD‫ ‏‬CONCORD_Europe
            @                                                                      Gender & Development aims to debate best practice and new ideas, and to make the
•   CONCORD is the European #NGO confederation for #Relief and                     links between theoretical and practical #gender and #development work.
    #Development, representing over 1,800 NGOs to the European Union
•
                                                                                   IWDA‫ ‏‬iwda
                                                                                         @
•   Gender Summit‫ ‏‬gendersummit
                    @
•   The EGS2012, 29-30 Nov 2012, European Parliament, Brussels, will focus         International Women's Development Agency (IWDA) is an Australian non-profit
    on gender issues that impact on the implementation of Horizon 2020 and         organisation that creates positive change for women and their communities
    other policies.
•
                                                                                   FEMNET‫ ‏‬FemnetProg
                                                                                           @
•   Women Worldwide Ini.‫ ‏‬Women_Worldwide
                           @
•   The Women Worldwide Initiative is a nonprofit-sponsored org connecting,
                                                                                   FEMNET: pan-African org working to promote African women’s collective leadership
    inspiring & educating women & girls through mentorship programs &              for equality, peace & sustainable dvpt femnet.wordpress.com
    social change projects
•                                                                                  Empower Media‫ ‏‬Empower_Media
                                                                                                   @
                                                                                   Empowering girls and women to live a life of equality and dignity through the power
                                                                                   of communication
Avoid mistakes.
Know the rules.
You are an
International Civil Servant
Think about CNN, your mother and your boss

Don't use the emblems or the UNDP logotype

on personal blogs or social media profiles

Stay focused on your job

              Check UNDP’s Social Media Guidelines
“We should stop calling social media
‘social media’ but ‘media’ as all
media will soon be inherently social.
Information on development can
now be found at the local level to
drive global discussions and create
change.”

- Rami Khater, Al Jazeera Senior New
Media Producer
INNOVATION DIVIDES
                …OR CLOSES THE GAP?




NEW TOOLS TO PROMOTE
GENDER EQUALITY
1- HOW MUCH ORGANIZATIONS WORKING FOR WOMEN
           CAN COLLECT, COMPARED TO
              OTHER NONPROFITS?

2- WHAT IS THE COVERAGE OF WOMEN ISSUES IN THE NEWS
            ON AVERAGE AROUND THE GLOBE?

    3- HOW MUCH TIME DO INTERNET USERS SPEND
            WATCHING ONLINE VIDEOS?

            4- WHAT IS THE PERCENTAGE OF
 ADDITIONAL PEOPLE YOU CAN REACH IF YOU SHOW YOUR
          MESSAGE WITH AN INFOGRAPHICS?
NEW INTERACTIONS
                              NEW STRUCTURES
                                      NEW ROLES

                 ENGAGEMENT
                 ON A MASSIVE SCALE

SHARING INFORMATION
TRANSFORMS THE
APPROACH OF DEVELOPMENT

                                 MORE INPUTS =
                             MORE EFFECTIVENESS
                               MORE EFFICIENCY
OPPORTUNITY TO SPEAK UP



NEW APPROACH
TO RAISE
AWARENESS,
TO ENGAGE
AND PERSUADE                       NEUTRALITY
GOODS          PRODUCE
APPLICATIONS   PROCESS & DISTRIBUTE
SERVICES       TRANSFORM              INFORMATION




        A VAST POTENTIAL OF EMPOWERMENT
SIMPLE REPORTING AND CROWD FUNDING



                                     EASILY SHARE UPDATES




CONNECT DOERS AND DONORS
CREATING A DIFFERENT RELATIONSHIP




                                           INCREASE TRANSPARENCY
                                                        http://www.akvo.org/
                                                      http://www.catapult.org/
SIMPLE REPORTING AND CROWD FUNDING



                        ORGANIZATIONS WORKING FOR
                        GIRLS AND WOMEN CURRENTLY RAISE

                        LESS THAN HALF
                        THE AVERAGE AMOUNT
                        RAISED BY OTHER ORGANIZATIONS




THESE PLATFORMS CAN CHANGE THAT




           EQUAL                     FREEDOM FROM         EMPOWERMENT &
   ACCESS & OPPORTUNITIES          LOCAL CONSTRAINTS        INSPIRATION
MICRO DOCUMENTARIES
    1-2 MINUTE DOCUMENTARY-STYLE FILMS TO CAPTURE THE VOICES OF PEOPLE




CAN HELP YOU TELL YOUR STORY
                                          EASY TO ACCESS
AND GAIN MORE SUPPORT

      ONLY 25 PERCENT OF NEWS SUBJECTS ARE WOMEN




                           EMPOWER WOMEN AND HELP THEM TO SPEAK UP



         SHOWCASING WOMEN AND GIRLS AS LEADERS
                                                http://www.micro-documentaries.com/
CROWD SOURCING



                                 FREE AND OPEN SOURCE
                                 FOR                           INFORMATION
                                                                  COLLECTION
                                                               VISUALIZATION
                                                        INTERACTIVE MAPPING




http://www.maps4aid.com/
SHARE YOUR STORY AND GET IN TOUCH WITH
PEOPLE WHO SHARED THE SAME
                                EVERYONE CAN REPORT AN INCIDENT OF VIOLENCE

                                                         DIRECT INTERACTION
                                                        SAFER WAY TO REPORT
                                              INCREASED REPORTING OF CASES

                                          INCREASED INTEGRATION OF SERVICES

http://www.react-besafe.mk               AWARENESS RAISING ABOUT THE ISSUE
CROWD SOURCING


          USE THE POWER OF
   CROWDSOURCING &
  SOCIAL-NETWORKING


  TO BREAK INTO THE
  MALE-DOMINATED
  WORLD OF ICT


                                                 http://asikananetwork.org/


                                  CHANGE PERCEPTIONS
                                    AND
                              BEHAVIORS
                                 TOWARDS
                                  WOMEN
                                 AND MEN
                             STEREOTYPES
INFOGRAPHICS
                                SIGNS
                     DIAGRAMS
              MAPS
GRAPHICS




                                  CONVEYING
                                           COMPLEX INFORMATION
                                  IN ONE GRAPHIC IMAGE
30 TIMES
MORE LIKELY
TO BE READ
THAN A TEXT
INFOGRAPHICS
                         SHOW
                         GAP
                         AND
                                              REAL DIMENSION
                         PROPORTION
                                              OF THE PROBLEM
                       ATTRACT ATTENTION
                                           TOOL FOR ADVOCACY




PEOPLE
READ IT
TALK ABOUT IT
ASK MORE INFORMATION
PROVOKE THE
DISCUSSION
THE ULTIMATE GOAL OF A DEVELOPMENT ORGANIZATION
IS TO BRING WOMEN AND MEN TO THE POINT THAT
THEY NO LONGER NEED THIS KIND OF HELP
THANK YOU


FOR MORE INFORMATION PLEASE CONTACT US
         barbora.galvankova@undp.org
          benjamin.kumpf@undp.org
           daniela.pizzoli@undp.org
          AND VISIT OUR WEBSITE
  http://europeandcis.undp.org/ourwork/gender/

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Social media and new tools to promote gender equality

  • 6. Web 1.0 – static
  • 7.
  • 9. • Conversation image: 2 people Social Media is about dialogue
  • 10.
  • 11.
  • 12. Which of the following platforms do you use? 1. Facebook 2. LinkedIn 3. Twitter 4. Google+ 5. A blogging site
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  • 21. Coming up: Policy Services for Sustainable Development UNDP Speaker’s Corner
  • 22.
  • 23. Real-Time Reporting http://undp.akvoapp.org http://undp.akvoapp.org / http://www.akvo.org/web/akvo-rsr
  • 24.
  • 25. What makes up your Digital Footprint?
  • 26. How many of the four first hits on Google refer to you and not someone else with your name?
  • 27. How many of the first four hits are web pages that you have control over? Content you generated yourself?
  • 28.
  • 29.
  • 30. [Infographic] How To Rank For Your Name In Google (Hint: Use Social Media Sites)
  • 31. Manage your Digital Footprint Find Your Footprints: Google / Klout / Pipl Set Up Social Media Profiles: LinkedIn / Teamworks / Google+ / Slideshare / Facebook / Twitter
  • 32. Manage your Digital Footprint Listen to Conversations: Development & Feminist Blogs / LinkedIn Groups / Twitter Contribute: Comment on Blogs / Share your work on Teamworks / Write your 1st post for ‘Our Perspective’
  • 34. You will have to earn your audience
  • 35. Advocacy - How can social media help UNDP achieve our objectives?
  • 36. Why should UNDP use social media?
  • 37. Be part of the Movement – Join Discourses
  • 38. 36 Million facebook.com/undp
  • 40. @UNICEF’s #SahelNOW Twitter campaign on CNN [#sahelnow on #CNN screenshot]
  • 41. Article on Social Media campaigns for IWD 2012 (Mashable)
  • 42. Position Knowledge Products in Conversations (blogs, networks and discussion groups) and on Platforms (Slideshare, Issuu). Show Thought Leadership through Blogging. Live-Tweet to highlight important events. Contribute to corporate social media accounts.
  • 44. Most learning happens through experiences and interactions at the workplace.
  • 45. How much of your learning is invisible?
  • 46. How much of your work is invisible?
  • 47. Make the invisible visible Think of the right audience– internal and/or external? We all have something to share: what is relevant for others? Ask before starting a project; share during. Create your Personal Learning Networks.
  • 48.
  • 49. Click here for: Blog Wisdom in an Infographic
  • 50.
  • 52.
  • 53.
  • 54. IT’S NOT ABOUT TOOLS OR PLATFORMS. COMMUNICATIONS PARADIGMS HAVE CHANGED. IT’S ABOUT COMPETENCIES.
  • 55. Social Awareness - Identify networks and audiences, adapt to their modes of communication & collaboration Critical Thinking – Evaluate content, check validity, contextualize ICT Skills – Identify right tools for business case, learn to use applications
  • 56.
  • 57. What’s your objective? Who’s your audience? What do clients want?
  • 58. – Social Media Time Management An 18-Minute Plan for Managing your Day – Harvard Business Review blog on social media
  • 60. Blogs on Development the Guardian, Global Development Texas in Africa: an academic blog about Development Impact: News, views, Blogosphere (has a large list of good African politics, security, development, & methods, and insights from the world of Development related blogs etc.) advocacy impact evolution http://www.guardian.co.uk/global- http://texasinafrica.blogspot.com/ http://blogs.worldbank.org/impacteval development/series/global- uations/ development-blogosphere Owen abroad: Thoughts on development Let's talk Development: a blog hosted Chris Blattman: International and beyond by the World Bank's Chief Economist development, politics, economics, and policy www.owen.org/blog http://blogs.worldbank.org/develop www.chrisblattman.com menttalk/ AIDWATCH: just asking the aid benefit the Aid Thoughts: Digesting the difficult Karen Grepin's Global Heal Blog poor decisions of development www.karengrepin.com www.aidwatchers.com www.aidthoughts.org Blood and Milk: Examining international Texas in Africa: an academic blog about Texas in Africa: an academic blog about development African politics, security, development, & African politics, security, development, & www.bloodandmilk.org advocacy advocacy http://texasinafrica.blogspot.com/ http://texasinafrica.blogspot.com/ Development Impact: News, views, methods, and insights Development Marketplace: Turning Ideas into Action World Bank Blog: Our from the world of impact evolution http://blogs.worldbank.org/dmblog/ http://blogs.worldbank.org/impactevaluations/ Education for Global Development: A World Bank blog on the conversation on the web. Right Now. Conflict and Development: Overcoming conflict and fragility power of investing in people http://blogs.worldbank.org/ http://blogs.worldbank.org/conflict/ http://blogs.worldbank.org/education/ Development in a Changing Climate: Making our future Governance for Development sustainable http://blogs.worldbank.org/governance/ http://blogs.worldbank.org/climatechange/ Let's talk Development: a blog hosted by the World Bank's Chief Economist http://blogs.worldbank.org/developmenttalk/
  • 61. Example: Bio of a Blogger Owen Barder - Former UK civil servant – Department for International Development - Senior Fellow and Director for Europe at the Center for Global Development - Based in Washington DC - Associate of the British Institute for Government Can be followed on Twitter @owenbarder
  • 62. Woman's Empowerment / Gender Some blogs & twitter feeds •Global development + Gender (the oGender & Development (Oxfam) •That's Why! Campaign: UNI Global Union guardian) ohttp://www.genderanddevelopment o http://www.uni-iwd.org/ o http://www.guardian.co.uk/glob .org/ o Twitter: @UNI_IWD al-development/global- development+world/gender oWRCA oKEWOPA‫ ‏‬KEWOPA @ oUNDPGenderMontenegro‫ ‏‬genderprogramm @ Armenia‫ ‏‬ArmenianWomen @ The Kenya Women Parliamentary e The Women's Resource Center of Association July 2011, with the government Armenia is a grassroots feminist and the EU we work to realize organization working towards Gender Equality through the social, eliminating all kind of economical and political discrimination against women in empowerment of women in Armenia. Montenegro. oGlobal Woman1@‫ ‏‬lobalWoman G oSonia Palmieri‫ ‏‬sonia_palmieri @ oMayme Lefurgey‫ ‏‬mames09 @ The Global Woman Summit is a Passionate about parliament; Gender and Peacebuilding student/ program of exciting events, uniting wondering when women will CIDA intern, gender specialist for & honoring leading women from participate equally. the government of Malawi. around the world oCONCORD‫ ‏‬CONCORD_Europe @ Empower Media‫ ‏‬Empower_Media @ FEMNET‫ ‏‬FemnetProg @ CONCORD is the European #NGO Empowering girls and women to FEMNET: pan-African org working confederation for #Relief and live a life of equality and dignity to promote African women’s #Development, representing over through the power of collective leadership for equality, 1,800 NGOs to the European Union communication peace & sustainable dvpt femnet.wordpress.com
  • 63. MoreTwitter feeds On Gender and Development • WRCA Armenia‫ ‏‬ArmenianWomen @ GenderEquality‫ ‏‬Equal_World @ • The Women's Resource Center of Armenia is a grassroots feminist Basically a twitter for change; to promote and inform about gender equality and organization working towards eliminating all kind of discrimination against other type of issues as enviromental and social ones. women in Armenia. • • KEWOPA‫ ‏‬KEWOPA @ Judy Cheng-Hopkins‫ ‏‬ChengHopkins @ • The Kenya Women Parliamentary Association Assistant Secretary-General for Peacebuilding Support Office (PBSO) overseeing the • Peacebuilding Commission (PBC) and the Peacebuilding Fund (PBF) • UNDPGenderMontenegro‫ ‏‬genderprogramme @ • July 2011, with the government and the EU we work to realize Gender Emelie Faltskog‫ ‏‬EmelieAF @ Equality through the social, economical and political empowerment of women in Montenegro. Political Scientist: Peace & Conflicts, EU, UN resolution 1325, Swe Aid/Development, • India, Citizenship, Volunteering. Journalism, Consultant • Global Woman1@‫ ‏‬lobalWoman G • The Global Woman Summit is a program of exciting events, uniting & SheSuccess‫_ ‏‬SheSuccess @ honoring leading women from around the world • Empowering women to become a Powerful Force For Change. Stop Waiting... Now is • Sonia Palmieri‫ ‏‬sonia_palmieri @ Your Time (Founder: @Anne_McKevitt) • Passionate about parliament; wondering when women will participate equally. Women Public Service‫ ‏‬WPSProject @ • Building a generation of women leaders dedicated to public service. We launched • Mayme Lefurgey‫ ‏‬mames09 @ officially at the 12/15 #WPSP Colloquium at @StateDept in Washington, DC • Gender and Peacebuilding student/ CIDA intern, gender specialist for the government of Malawi. • Gender & Development‫ ‏‬GaDjournal @ • CONCORD‫ ‏‬CONCORD_Europe @ Gender & Development aims to debate best practice and new ideas, and to make the • CONCORD is the European #NGO confederation for #Relief and links between theoretical and practical #gender and #development work. #Development, representing over 1,800 NGOs to the European Union • IWDA‫ ‏‬iwda @ • Gender Summit‫ ‏‬gendersummit @ • The EGS2012, 29-30 Nov 2012, European Parliament, Brussels, will focus International Women's Development Agency (IWDA) is an Australian non-profit on gender issues that impact on the implementation of Horizon 2020 and organisation that creates positive change for women and their communities other policies. • FEMNET‫ ‏‬FemnetProg @ • Women Worldwide Ini.‫ ‏‬Women_Worldwide @ • The Women Worldwide Initiative is a nonprofit-sponsored org connecting, FEMNET: pan-African org working to promote African women’s collective leadership inspiring & educating women & girls through mentorship programs & for equality, peace & sustainable dvpt femnet.wordpress.com social change projects • Empower Media‫ ‏‬Empower_Media @ Empowering girls and women to live a life of equality and dignity through the power of communication
  • 65.
  • 66. You are an International Civil Servant Think about CNN, your mother and your boss Don't use the emblems or the UNDP logotype on personal blogs or social media profiles Stay focused on your job Check UNDP’s Social Media Guidelines
  • 67. “We should stop calling social media ‘social media’ but ‘media’ as all media will soon be inherently social. Information on development can now be found at the local level to drive global discussions and create change.” - Rami Khater, Al Jazeera Senior New Media Producer
  • 68. INNOVATION DIVIDES …OR CLOSES THE GAP? NEW TOOLS TO PROMOTE GENDER EQUALITY
  • 69. 1- HOW MUCH ORGANIZATIONS WORKING FOR WOMEN CAN COLLECT, COMPARED TO OTHER NONPROFITS? 2- WHAT IS THE COVERAGE OF WOMEN ISSUES IN THE NEWS ON AVERAGE AROUND THE GLOBE? 3- HOW MUCH TIME DO INTERNET USERS SPEND WATCHING ONLINE VIDEOS? 4- WHAT IS THE PERCENTAGE OF ADDITIONAL PEOPLE YOU CAN REACH IF YOU SHOW YOUR MESSAGE WITH AN INFOGRAPHICS?
  • 70. NEW INTERACTIONS NEW STRUCTURES NEW ROLES ENGAGEMENT ON A MASSIVE SCALE SHARING INFORMATION TRANSFORMS THE APPROACH OF DEVELOPMENT MORE INPUTS = MORE EFFECTIVENESS MORE EFFICIENCY
  • 71. OPPORTUNITY TO SPEAK UP NEW APPROACH TO RAISE AWARENESS, TO ENGAGE AND PERSUADE NEUTRALITY
  • 72. GOODS PRODUCE APPLICATIONS PROCESS & DISTRIBUTE SERVICES TRANSFORM INFORMATION A VAST POTENTIAL OF EMPOWERMENT
  • 73. SIMPLE REPORTING AND CROWD FUNDING EASILY SHARE UPDATES CONNECT DOERS AND DONORS CREATING A DIFFERENT RELATIONSHIP INCREASE TRANSPARENCY http://www.akvo.org/ http://www.catapult.org/
  • 74. SIMPLE REPORTING AND CROWD FUNDING ORGANIZATIONS WORKING FOR GIRLS AND WOMEN CURRENTLY RAISE LESS THAN HALF THE AVERAGE AMOUNT RAISED BY OTHER ORGANIZATIONS THESE PLATFORMS CAN CHANGE THAT EQUAL FREEDOM FROM EMPOWERMENT & ACCESS & OPPORTUNITIES LOCAL CONSTRAINTS INSPIRATION
  • 75. MICRO DOCUMENTARIES 1-2 MINUTE DOCUMENTARY-STYLE FILMS TO CAPTURE THE VOICES OF PEOPLE CAN HELP YOU TELL YOUR STORY EASY TO ACCESS AND GAIN MORE SUPPORT ONLY 25 PERCENT OF NEWS SUBJECTS ARE WOMEN EMPOWER WOMEN AND HELP THEM TO SPEAK UP SHOWCASING WOMEN AND GIRLS AS LEADERS http://www.micro-documentaries.com/
  • 76. CROWD SOURCING FREE AND OPEN SOURCE FOR INFORMATION COLLECTION VISUALIZATION INTERACTIVE MAPPING http://www.maps4aid.com/ SHARE YOUR STORY AND GET IN TOUCH WITH PEOPLE WHO SHARED THE SAME EVERYONE CAN REPORT AN INCIDENT OF VIOLENCE DIRECT INTERACTION SAFER WAY TO REPORT INCREASED REPORTING OF CASES INCREASED INTEGRATION OF SERVICES http://www.react-besafe.mk AWARENESS RAISING ABOUT THE ISSUE
  • 77. CROWD SOURCING USE THE POWER OF CROWDSOURCING & SOCIAL-NETWORKING TO BREAK INTO THE MALE-DOMINATED WORLD OF ICT http://asikananetwork.org/ CHANGE PERCEPTIONS AND BEHAVIORS TOWARDS WOMEN AND MEN STEREOTYPES
  • 78. INFOGRAPHICS SIGNS DIAGRAMS MAPS GRAPHICS CONVEYING COMPLEX INFORMATION IN ONE GRAPHIC IMAGE 30 TIMES MORE LIKELY TO BE READ THAN A TEXT
  • 79. INFOGRAPHICS SHOW GAP AND REAL DIMENSION PROPORTION OF THE PROBLEM ATTRACT ATTENTION TOOL FOR ADVOCACY PEOPLE READ IT TALK ABOUT IT ASK MORE INFORMATION PROVOKE THE DISCUSSION
  • 80. THE ULTIMATE GOAL OF A DEVELOPMENT ORGANIZATION IS TO BRING WOMEN AND MEN TO THE POINT THAT THEY NO LONGER NEED THIS KIND OF HELP
  • 81. THANK YOU FOR MORE INFORMATION PLEASE CONTACT US barbora.galvankova@undp.org benjamin.kumpf@undp.org daniela.pizzoli@undp.org AND VISIT OUR WEBSITE http://europeandcis.undp.org/ourwork/gender/