8. DEFINITIONS SOCIAL : a party of people assembled to promote sociability and communal activity MEDIA : an instrument of communication
9. Social Media are works of USER-created video, audio, text or multimedia that are published and shared in a social environment, such as a blog, wiki, or a video hosting site. www.capilanou.ca Social Media is the collection of tools and online spaces available to help individuals and businesses to accelerate their information and communication needs. www.communitymanagers.pbwiki.com Social media are media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Wikipedia.org
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11. The line between audience and media is now blurred Social Media encourages everyone to make a contribution and give feedback People WANT to interact
12. Social Media allows communities to form quickly and use communication effectively These communities share common interests Music, Video, Discussion, Information
13. IS IT A FAD ? IS SOCIAL MEDIA JUST HYPE ? IS IT THE LATEST ‘BUZZWORD’ ? NO!!