How to set Up Simple Mobile Optimized Strategy for your Restaurant

http://www.mobilegeosocial.com
Do you know
your restaurant’s
online marketing
strategy?

Introduction

Who are we?
• We are a company that
offers internet
marketing consulting
services
• We help businesses
create custom marketing
strategies to maximize
their income
• We offer:
– Websites
– Mobile Websites
– Mobile Landing Pages
– Social Media campaigns
• Facebook
• YouTube

WordPress

WordPress
• Most website owners don’t have
control over their website’s content
and design
• Being an expert with HTML, CSS
and PHP is not necessary anymore
• This means every time you want to
change a menu, add a new offer or
inform your clients, you don’t need
to call your webmaster!

WordPress Is FREE!
• WordPress is a slick free
tool that’s easy to use
• Only high quality themes
cost money
• Expenses are minimal after
you get your theme and
your site set up!

Setup
• The problem is WordPress
can be challenging to
setup
• Installing your
handpicked theme often
requires an expert

After The Setup
• WordPress is very easy
to use
• No technical
background necessary
• Adding or editing
content is easy as pie!

Boosts SEO
• Search Engine
Optimization means
ranking #1 in Google
• Ranking high is a must
for restaurants
• Google’s preference of
WordPress will get you
that higher ranking
much easier!
• You don’t want to loose
to your competitor just
because they have a
WordPress site and you
don’t!

Pick Your Theme
• There are countless hot
WordPress themes
• Some can not only offer
different designs but variety
of special features as well
– Such as…

Multimedia
• Nothing will get people more excited than a
cool picture or an awesome video
• Excited people are the biggest spenders!

Mobile
Sites

Mobile Sites
• Mobile is getting hotter
by the day!
• When people get hungry
they search for you with
their smartphones
• Mobile websites convert
potential customers into
paying customers much
more effectively
Mobile Graphics courtesy SqueezeMobi
http://www.warriorplus.com/w/v/b68mpg/restaurant

Crank Up Your Revenues
• The mobile web is the fastest
growing communication channel in
history
• Soon it will be the Mobile Web that
will be the #1 source of information
in the world!
• You need to monetize this!

Crank Up Your Revenues
• People on the go and tourists
frequently use their smartphones to
find a place where they can eat
• Mobile will allow you to have all
these hungry bellies marching to
your restaurant!
• Having a mobile presence is not an
option any more!

Customer Engagement
• Be connected to your customers
anywhere and anytime!
• Customers can:
– take advantage of your specials and
coupons
– opt-in for coupons or event
information in your restaurant
– make a reservation
– and much much more!

Enhanced Experience
• Modern customers want
an easy experience
– In the restaurant
– On the web
– From their smartphone
• Forward-thinking
restaurants are adding
diet and calorie
information to their
online menus

Customers as brand advocates
• 67% of mobile web
viewers are more likely to
recommend your
restaurant than desktop
viewers
• Younger customers prefer
the mobile version of your
site

The Art Of Not Missing Out On Business
• Mobile marketing represents a
great opportunity to all
restaurants
• Your customers are on the move.
– They might be just around the
corner but will they know about
you?
• Get those last minute customers
by going mobile!

The Art Of Not Missing Out On Business
• Remember customers want to interact with you
just as much as you want to interact with them
• Not having a mobile optimized site will drive
people on the go away from you
• Your competitors are going mobile
• So stay competitive!

Mobile
Landing
Pages

Mobile Landing Pages
• Why use a mobile
landing page when you
can have a full-blown
mobile version of your
website?
• When customers are
visiting your site they
leave no trace – you
can’t tell anyone was
ever there
• You need to capture the
contact information of
these potential
customers
• Here is why…

Contact Your Customers
• Contacting your
customers and
informing them about
your special events and
offers increases revenue
• They can’t come if they
don’t know!
• So stay in touch!

Make A List Of Your Customers
• A landing page is an
effective and simple
way of gathering a
potential customer’s
contact information
• Create a landing page
with a special offer in
exchange for an email
or a phone number
• Give away freebies &
capture their info!
• It will pay back!

Spread The Word
• Now you have a list of your
regular and potential
customers!
• Don’t spam, offer value!
• They will keep on coming
back!
• Your revenues will go
through the roof!

Social
Media

Social Media
• Social Media is here to
stay
• It is a relatively
inexpensive marketing
tool
• Particularly useful for
smaller businesses that
cannot afford big
marketing campaigns
• Social Media doesn’t
cost money, only time
• Resistance to Social
Media is futile!

Compete
• Your competitors are already making it big in
the Social Media world
• If your business does not have a social media
presence you will miss out on revenues
• Your competitors are engaging customers
using Social Media. It’s time to compete!

Get Involved
• Social Media is not just about creating a
Facebook Fan page
• Active management is essential
• Listen to your customers’ feedback
• Converse with your customers
• Build rapport

Be User Friendly
• Link your Social Media pages with your
site
• Don’t depend on customers to hunt down
your Social Media themselves – more
than half are sure to give up!
• Place links front and center so no one will
miss them!
• Make it easy for them to refer you
(or like you)

Rewards
• Reward all those that
take time to write you
positive referrals
• Rewards will
incentivize others to
join in!
• Create a snowball effect
with positive referrals
and dominate your
competitors!
• Offer discounts, free
drinks or special
treatment like preferred
seating to all those who
recommend your
restaurant

Improve
• Analyze both good and
bad feedback gathered
from Social Media
• Keep the good and fix
the bad
• The customer’s point of
view is important and
their feedback may be
invaluable!

Branding
• Social Media is great for creating your brand!
• Make your brand known to the whole world!
• Attract not only locals but also people from
other cities and countries!

Options
• There are many social media platforms…too
many in fact…
• It might be overwhelming at first for
restaurants that are just starting out with Social
Media
• Here is what we recommend!

acebook

Facebook Fan Pages
• Facebook is the most popular social media
platform
• Facebook Fan Pages are a great way to collect
feedback from your customers

Facebook Is Big
• There are currently
over 900 million
users on Facebook
• Crowd builds even
bigger crowd
• Start attracting people
now!

Spread The Word
• Spread your brand!
• Spread information
about your special
events and offers!
• Facebook allows you to
choose your target
audience
– Use that to effectively
drive customers to your
business

Reputation
• Collect feedback from your
customers and respond to their
questions
• Raise your responsiveness –
improve your reputation!
• Thousands of fans will provide
you with the reputation and a
promotional channel to boot!

Build Relationships
• Facebook Fan Pages are
an amazing opportunity
to build relationships
with your customers
• Make your fan page less
about you and more
about your customers
• Don’t spam – let your
promotions be of value
to others
• Facebook Fan Pages are
an amazing opportunity
to build relationships
with your customers

YouTube

YouTube
• YouTube is the second
largest search engine in
the world
• Having a YouTube
Channel helps your SEO
• Combine Facebook with
YouTube to drive even
more traffic

Turn It Into A Video
• Turn your events and advertisements into a
video!
• Stream your cooks making food and show it to
customers
• Everybody likes videos – get your customers
excited!

Google Owns YouTube
• You might not be aware but Google bought
YouTube
• Creating a YouTube channel will
instantaneously increase your SEO
• Use video to score higher in Google’s search
results!

Promotion & Branding
• YouTube isn’t just for watching cute kittens
• Every big company and most small businesses
have a YouTube channel
• You need to compete!
• Do you want to lose to that Chinese restaurant
across the street just because they have a
YouTube channel and you don’t?

Your Own Broadcast
• A good video gives a better impression than
any photo
• YouTube is like a personal TV station –
broadcast your advertisements for free to the
whole world!

Our WordPress Offer
• We will install WordPress on your site!
• We will install your handpicked theme!
• We will insert your initial content!
$250

Our Mobile Offer
• We will make a full-blown mobile version of
your website!
• We will custom design unique graphics to suit
your restaurant’s needs!
$550

Our Landing Offer
• We will create your mobile landing page for
you!
• Your mobile landing page will be designed to
insure that it converts visitors to customers
$350

Our Facebook offer
• We will create your Facebook Fan Page for
you!
• We will help you create your Facebook
marketing strategy!
$150

Our YouTube Offer
• We will create your YouTube channel for you!
• We will help you integrate YouTube with your
website!
• We will work with you to create a custom clip
designed with a call to action
$450

• We will create your entire internet marketing
strategy:
– A WordPress site
– A Mobile version of your site
– A landing page to build a list of potential
customers
– A Social Media strategy
• Facebook Fan Page
• YouTube Channel
Our Combined Offer
$1250

Get In Touch Today!
• Email address:
– your@email.com
• Phone number:
– (xxx) xxx-xxxx
• Website:
– www.yoururl.com

How to set Up Simple Mobile Optimized Strategy for your Restaurant

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