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Getting attention in the laptop classroom Turn off those monitors – close the lid!
Elements of a successful lesson ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Lesson objectives, content and design ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What techniques have been used in this ad to sway your emotions and influence your thinking?
Task ,[object Object]
 
Questions to ask What is the message of each video?  What feelings do these videos evoke?  What thoughts do these videos evoke?  What questions do these videos evoke?  What techniques are employed to achieve these results?  How successful are these videos? Explain your answer.  What was the most effective image in each?  How did they employ humor?  How did they employ irony?  How did  Dove Evolution  illustrate the idea of "PhotoShopping Reality?"  Should these ads be shown to all young girls do you think? Explain.  Should these ads be shown to all parents do you think? Explain.  Should boys worry about such messages?  Did these videos shift or deepen your understanding of beauty?  Why do you suppose Dove is doing this? Do you trust their intentions?  If you worked for a beauty company satirized by these ads, how would you react?  Do you think these ads are fair? Explain.
Slob Evolution
Parody ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Classroom landscape
Classroom Culture ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Laptop lab

  • 1. Getting attention in the laptop classroom Turn off those monitors – close the lid!
  • 2.
  • 3.
  • 4. What techniques have been used in this ad to sway your emotions and influence your thinking?
  • 5.
  • 6.  
  • 7. Questions to ask What is the message of each video? What feelings do these videos evoke? What thoughts do these videos evoke? What questions do these videos evoke? What techniques are employed to achieve these results? How successful are these videos? Explain your answer. What was the most effective image in each? How did they employ humor? How did they employ irony? How did Dove Evolution illustrate the idea of "PhotoShopping Reality?" Should these ads be shown to all young girls do you think? Explain. Should these ads be shown to all parents do you think? Explain. Should boys worry about such messages? Did these videos shift or deepen your understanding of beauty? Why do you suppose Dove is doing this? Do you trust their intentions? If you worked for a beauty company satirized by these ads, how would you react? Do you think these ads are fair? Explain.
  • 9.
  • 11.