3. Product Price
Place Promotion

5. Demographic Segmentation
Geographic segmentation
Religion
Chicken Gender Nationality
Family size
Veg. items
Age

6. growth rate of population Company resources
Upper Middle classes

7. 10%
15%
35%

8. KFC uses Top to Bottompeople like spicy
Spicy Products Indian and Bottom to McDonaldsand French Fries
Burger Uses Top To Bottom
Chicken is eaten by every community Beef is banned in some community
Approach.
Top Approach in Management
products instead of boiled food

10. SWOT

11. STRENGTH
KFC is a
Employee
Market
Loyalty
leader
Goodwill Key
and Success
reputation Factor

12. WEAKNESS
• India is still mostly a 2 • Chicken chain
vegetarian increased
dominated cultured • KFC has not yet
society invested much on
R&D, and innovating
new products for
Indian Markets
1 3

13. OPPURTUNITES
Increase in
Diversify in other
demand of food Large Youth
fast food and Cross Culture
stuff eaten population
meal
outside the home

14. THREATS
Health
McDonald’s conscious Maintaining the
consumers same standard

15. More promotion
KFC must trying to increase market
Keep innovating and
coming up with new items
regularly

17. kitchen 10
Store room
Take away
Counter Counter 10
Sitting area
50
Kids play station
Infrastructure expenses 250000
Customers Per day—250 salaries
Rent
Employees
Maintenance
140000
raw materials
Minimum amount Promotion
received ---100 750000
60000
Dayz—30
100000
Leaflets Working capital
Hoardings
50000 Coupons
100000
100000
4000 50000 1000

18. Promotion
strategies

19. Big box
meal
20%
T&C apply*
25%
OFF
T&C apply*
College’s
students
discounts
SO GOOD”
Buy 2 meal get 1
free
T&C apply*