Fall 2013 Digital Arts Catalog

iPad Apps
pg 29
Adobe Creative Cloud
pg 41
Multimedia 18
Photography 20
Filmmaking 22
Apple Creative Professional 23, 24
Music Production 24
Apple/Mac 11
Graphic Design 12
Website Design 14
Web Developer 16
Instructional Media 17
UNMContinuingEducation
MSC074030
1UniversityofNewMexico
Albuquerque,NM87131-0001
2013-2014 | Fall Spring Summer505-277-0077 | dce.unm.edu
Digital Publishing
pg 42

Differentiate
YourselfExplore new interests or get expert advice on technical
issues. FREE demonstrations open to the public.
Gain a competitive edge in the ever-changing job market and advance your career as
an Apple Creative Professional. UNM Continuing Education is the only Apple Authorized
Training Center in New Mexico. We offer Apple Training for certification in Final Cut
Pro and Logic Pro, Apple’s premiere video editing and music production software. We
administer exams for all Apple Certifications, including all Pro Apps, iLife and iWork, and
Mac OS X exams. See pages 23, 24, 29, 48.
505-277-0077 dce.unm.edu Follow us on /unmce
FREE sessions open to the public. No need to register. Held at UNM Continuing
Education, 1634 University Blvd. NE. RSVP to 505-277-6037 or
digitalarts@dce.unm.edu.
New and Updated Classes
Cloud Computing
Cloud computing is a part of our
daily lives but for many it’s definition
is unclear. Join computer and Digital
Arts expert Ed Brandt to explore the
meaning of cloud computing and
how it is used by organizations and
individuals alike. Discover ways to take
advantage of the wide array of services
available including, application and file
access, data syncing, computer backup
and more.
Thursday, November 5
5:15pm-6:30pm
Digital Arts Information Session
Get information on certificate pro-
grams, courses and employment for
Graphic Design, Web Design and
Development, Digital Photography,
Digital Filmmaking, Multimedia,
Instructional Media, Music Production,
Apple Certified Professional, Apple
computer maintenance and more.
Presented by Digital Arts Program
Supervisor, Caroline Orcutt.
Thursday, August 22
5:15pm-6:30pm
iPad Apps . . . . . . . . . . . . . . . . . . . . 29
The iPad experience is defined by its
expansive app ecosystem. Explore apps
including Safari, Mail, Messages, Contacts,
Calendar, Reminders, Notes, Photos,
iTunes, Maps, and more.
Creating Courses with iTunes U
for UNM Faculty . . . . . . . . . . . . . . . 29
iTunes U enhances the teaching experi-
ence with an easy-to-use, browser-based,
educational system created by Apple.
Find and Use Online Media . . . . . . 33
The Internet is literally bursting with com-
pelling digital media, but how do you find
and use that content correctly? Find free
music, images, and video you can use or
remix in your own creative works.
Adobe Creative Cloud . . . . . . . . . . . . 41
Adobe has reimagined how creatives will
utilize their applications via subscription to
Adobe Creative Cloud. Get an overview of
Adobe Creative Cloud’s many offerings.
Drupal: Beginning . . . . . . . . . . . . . . . 53
Learn to install, manage, customize, and
maintain a website in Drupal, the power-
ful open source content management
system and framework.
Digital Publishing with InDesign . . . 42
Create media-rich interactive publica-
tions for iPad and Android devices. Using
InDesign together with the Adobe Digital
Publishing Suite (DPS), learn to develop
interactive navigation, slide shows, and
panoramas.
with Apple Certification
Online courses are available in many Digital Arts topics. For a complete
listing of current online courses, please visit the courses section of our
website. You’ll find many instructor-led courses offered in partnership with
Ed2Go and Gatlin and self-paced courses offered by SkillSoft in familiar
topics under “Online” and “Digital Arts Online”.
Take a Class Online!
is going green!
This printed catalog is now produced only once
a year. Review the requirements and curriculum,
then look for current class schedules on our
website. If you don’t find what you’re looking for,
let us know! We’ll be happy to help you.
In support of the UNM
living green sustainability
efforts, UNMCE is making
some changes!
Thank you for your
support in UNM’s
continued efforts to
live green!

Table of Contents
Welcome 2
The Digital Arts Program 3
General Information 3
Advisement 3
Facility 4
Policies 4
Prerequisites and Course Options 4
Applying for a Master Certificate 5
Faculty 6
Certificate Programs 10
Certificate Requirements 11
Apple/Mac Certificates 11
Graphic Design Certificates 12
Web Design Certificates 14
Web Developer Certificate 16
Instructional Media Developer Certificate 17
Multimedia Certificates 18
Digital Photography Certificates 20
Digital Filmmaking Certificate 22
Apple Certified Pro: Video 23
Music Production Certificate 24
Apple Certified Pro: Music 24
Digital Arts Courses 25
Computers and Technology 25
Graphic Design and Visual Communication 29
Business, Marketing and Social Media 33
Digital Photography and Videography 35
Computer Graphics 40
Animation, Video Editing and Motion Graphics 45
Audio and Music Production 47
Apple Creative Professional for Video/Music 49
Web Design and Development 50
Course Skills Assessments 55
Registration Form 56

UNMCE Digital Arts | 2013-2014 | dce.unm.edu | 505-277-00772 3UNMCE Digital Arts | 2013-2014 | dce.unm.edu | 505-277-0077
Welcome!
to the Digital Arts Program at UNM Continuing Education
We provide quality up-to-date curriculum in a variety of Digital Arts topics
to meet your vocational needs. Our instructors are professionals in the
fields they teach, providing valuable opportunities for networking and
real-world experience.
Pursue a certificate in the topic of your choice or just explore the classes
that interest you. If you have prior experience or specific goals, cus-
tomizing your certificate program is an option. Make an appointment for
advisement, stop by to see our facility, or just register to get started. We
are conveniently located on University Blvd, just north of Indian School,
with free parking.
We’re going green! This printed catalog is now produced only once a
year. Review the requirements and curriculum, then look for current class
schedules on our website. If you don’t find what you’re looking for, let us
know! We’ll be happy to help you.
Sincerely,
Caroline Orcutt
Digital Arts Program Supervisor
Phone: 505-277-6037
Email: digitalarts@dce.unm.edu
General Information
The Digital Arts Program at UNM Continuing Education provides non-credit
training in all aspects of digital arts including graphic design, computer graph-
ics, web design, photography, filmmaking, video, audio, interaction design,
motion graphics, animation, and music production. We are also the only Apple
Authorized Training Center in New Mexico. Courses may be taken as part of a
certificate program or independently.
Advisement
Working Towards a Certificate
To complete a master certificate, simply follow the requirements outlined in
this catalog. Check the prerequisite information at the end of each course de-
scription when planning your schedule. If you have questions or previous expe-
rience or are working with a third party funder, contact the program supervisor
for guidance. To register, see page 56.
Underage Students
If you are age 12-17 and wish to attend Digital Arts classes, contact
the program supervisor for information and to schedule an interview.
For More Information
To make an appointment for advisement or to request a current Digital Arts
catalog, contact Caroline Orcutt, Program Supervisor, at:
1634 University Blvd NE Mailing Address:
Phone: 505-277-6037 UNM Continuing Education
Fax: 505-277-8975 MSC07 4030
Email: digitalarts@dce.unm.edu 1 University of New Mexico
Web: dce.unm.edu Albuquerque, NM 87131-0001
You may also download a pdf version of the calalog and a Digital Arts FAQ list
from our website at dce.unm.edu/DigitalArts.
Loans and Financial Aid
Visit our website at dce.unm.edu/Loans for detailed information on avail-
able loans and financial aid for non-credit programs. Tuition assistance may
be available if you are unemployed, a veteran or active military or spouse, or
someone with a disability. UNM Tuition Remission is accepted for all Digital
Arts classes. Contact the program supervisor for assistance and to complete any
required paperwork.
Facility
Location
Most courses are held in the UNM Continuing Education complex south
building at 1634 University Blvd. NE in Albuquerque, just north of Indian
School. Stop by to visit our facility or make an appointment for a tour. Alter-
nate locations are indicated at the time of registration.
The Digital Arts Program
Caroline Orcutt, MA
Program Supervisor

Parking
Parking is free and readily available for all classes held at the UNM Continuing
Education/UNM Conference Center complex. Please refrain from parking in
the clinic or Masonic Lodge parking lots adjacent to our campus. Your car may
be towed or ticketed. If our front and back parking lots are full, overflow park-
ing is located at 1642 University Blvd NE, two lots north of our campus.
Computer Labs
Most of the computer courses are held in one of our dual-platform Digital
Arts labs with current software. Certificate students are encouraged to become
familiar with and use both Mac and Windows platforms during class time.
Policies
Attendance
One hundred percent attendance is required to receive a passing grade. If you
must miss a class session due to an emergency, email your make-up request to
the program supervisor within two weeks of the missed class. You will be con-
tacted regarding make-up options. You have one year to complete a make-up at
no charge.
Grades
All of our classes are non-degree and non-credit. You will receive a pass or
incomplete on your UNM Continuing Education transcript for each class.
Individual class certificates may be requested as needed. Master certificates are
issued upon the completion of a certificate program.
Waiting Lists and Changes to the Schedule
If a class is full, you can be put on a waiting list. If enough people are interest-
ed, we may open another section. Check our website for the most current class
listings. Register early to ensure a seat.
Refunds and Discounts
Your tuition, minus a $15 cancellation fee per non-credit course, will be re-
funded if a written request is submitted to us at registration@dce.unm.edu and
received in the registration office 72 hours prior to the first class meeting. Refer
to the UNM Continuing Education main catalog for more specific refund,
cancellation, and transfer policies and for any current discounts.
Prerequisites and Course Options
Prerequisites
The prerequisites listed with the course descriptions are intended to prepare
you for the next course. If you have prior experience with a topic, you may
place yourself in the most appropriate class. For basic prerequisite course assess-
ments, see page 55. “Suggested” courses are not required, but may enhance
comprehension.
Beginning Computer Courses
Operating System Basics (51101/4101/11) or basic Windows or Mac OS
experience is a prerequisite for all beginning computer courses in Digital Arts.
Students with equivalent experience may waive this prerequisite.
Equipment and Materials
Most classes are supplied with all the necessary course materials. However, some
classes may require that you purchase certain equipment or materials, such as a
digital camera or specific art materials. These requirements are listed at the end
of the course description or on your class receipt. For complete equipment rec-
ommendations, see our website or contact the program supervisor for details.
Homework and Practice Time
Some Digital Arts classes are project-based and require homework. These
projects are useful for portfolio building. For computer classes, we recommend
three hours of practice time for every hour in the classroom. If you do not have
a computer or the related software, contact the program supervisor to schedule
practice time. If you are pursuing a certificate program, owning a computer
and the related software is highly recommended.
Course Substitutions
If you have prior experience or training in related topics, you may, at the
department’s discretion, make appropriate course substitutions for required
courses in a certificate program after undergoing a portfolio review. Contact
the program supervisor to schedule an appointment.
Fast Track Courses
Fast Track courses are designed for those who already have some experience
with the subject matter and need to review or enhance their skills, or for the
very advanced computer user who needs a more fast-paced course.
Online Courses
Online courses are available in many Digital Arts topics, offered in partnership
with Ed2Go, Gatlin and SkillSoft. Because our online offerings are not exact
equivalents to our local classes, they are not approved for a certificate program.
To view our current online courses, please see our website.
Tutorial Electives
If you have taken a Digital Arts class with us and would like a little more
training with the instructor on that same topic or software, our two-hour
Tutorial Elective would be a good option. Tutorial Electives are also useful for
exam preparation or portfolio building. For more information or to schedule
your Tutorial Elective, contact the program supervisor. Some prerequisites and
restrictions apply. Cost for a Tutorial Elective is $199.
Applying for a Master Certificate
Requirements
There is no deadline for completing coursework for a master certificate.
However, after two years, the requirements may change. Contact the program
supervisor to ensure your requirements are up to date.
Submissions
To request a master certificate, email the program supervisor. Include your full
name, mailing address, phone number, email address, certificate requested and
a list of any approved course substitutions.

Projects in Digital Arts
All Level II master certificate candidates are required to complete the Projects
in Digital Arts course or an approved substitution. Projects students are also
required to submit final computer files and/or printed samples of their project
to the department for approval and potential display or publication. Those
students who complete the projects course will be placed on a job contact list.
Faculty
Kingsley Anderson, MHA
MHA from Tulane University. Kingsley has over 10 years experience in web design
and development. As president of his own web design business, he has helped over
70 clients achieve a superior web presence. His specialties include database-driven
web applications, custom content management tools, e-commerce and search engine
optimization.
Joey Belville, ACT
Joey Belville is an award-winning music producer who has many national releases to
his credit, several of them recorded in Logic Pro. He was an early adopter of computer
based audio recording and has been using it on a professional level for over 10 years.
Joey is an Apple Certified Trainer for Logic Pro.
Cindy Bernier, BFA
BFA with a Graphic Design emphasis from University of Arizona. Cindy has over
25 years of experience as art director for large healthcare companies and advertising
agencies. Currently she owns her own design and advertising business. Her work has
won many awards, including one of the prestigious “1% for the Arts” awards for New
Mexico.
Pat Berrett, MBA
MBA, UNM Anderson Schools. Pat has worked in commercial photography since
1980. His primary client base includes those in the arts, crafts, and performing arts.
He also works with many high tech and emerging technology clients.
Ed Brandt, BA
BA from Lewis University in Romeoville, IL where he discovered his passion for cre-
ativity and technology. Ed works professionally as a graphic designer, enjoys expressing
creativity through painting and photography, and sharing what he’s learned about
design and Apple products through education.
Jeff Brody, BA
BA in Anthropology from the University of Chicago. Jeff has over 25 years experience
in information technology and software development. He currently owns his own
consulting company specializing in application programming, website development
and training for small businesses.
Virginia DeBolt, MA
After a career in public education, Virginia embarked on a new career in technology,
teaching web design classes and writing several books about web design, HTML,
CSS and Dreamweaver. She is the Community Manager for a national web standards
company.
Mary Elkins, BA
BA in mathematics, AA in commercial photography. A lifelong fan of cameras and
lighting gear, Mary has mastered the most complicated style of imagery—architectural
and interior photography while working for a local photography studio. Mary special-
izes in digital techniques using Photoshop and Lightroom.
Adele Gangai, BFA
BFA in graphic design from Rochester Institute of Technology, New York. Adele has
over 25 years of graphic design experience from working in advertising, newspaper,
printing, animation and museum agencies. She has won several awards and was a
contributor to the 2010 National Medal for Museum and Library Service as a graphic
developer. Adele owns and operates her own graphic design business.
Kevin Glasgow, BS
BS in Graphic Design and Art Education from Eastern New Mexico University. Kevin
has over 25 years experience as a graphic designer in both print and broadcast media.
He currently works as creative director for a regional industrial supply company.
Talia Kosh, Esq.
JD and LLM in International Law. Talia practices law in Santa Fe, specializing in con-
tracts, employment law, business law, nonprofits and personal injury. Talia is founder
and president of New Mexico Lawyers for the Arts, counseling and educating artists
on a wide variety of legal issues. Talia also serves on the Governor’s Counsel of Film
and Media Industries and is the current chair of the Intellectual Property Section of
the New Mexico Bar.
Kameron W. Kramer, JD
BS in Chemical Engineering from Texas Tech University and a JD from University of
New Mexico School of Law. Kameron is a licensed patent attorney who specializes in
all types of intellectual property and business law. Kameron works at a small, local firm
where he tailors his practice to assist artists and inventors and small to medium sized
local businesses.
Jeff LaFlamme, BFA
BFA in Animation, Rhode Island School of Design. For over 15 years, Jeff has been
the executive producer of an award-winning animation studio. He has animated, de-
signed and storyboarded on numerous feature, television and commercial productions
for major studios. He specializes in 2D and 3D character animation.
Sean Lemons, BFA
BFA in Computer Graphics from Central Missouri State University. Sean has 14 years
of combined experience as an interactive systems developer with experience building
and maintaining high-end web sites, kiosks, CDs, and multimedia software as well,
with a background in graphic design, interface design, usability and accessibility issues.
Marc Leonard, BS
BS in TV/Film from DeSales University. From film to television, Marc has a broad
experience base in the visual arts. As a filmmaker, he has seen many projects from con-
ception to completion, giving him a strong sense of post-production workflows and
solutions. Marc specializes in editing, visual effects, and color grading.
Maggie Macnab
Maggie has owned her visual communications business since 1981. She has received
international recognition for corporate identity and graphic design. She writes about
creativity and design theory, speaks at national conferences, and gives workshops on
symbolism. She has written two award-winning design theory books, Decoding De-
sign (2008) and Design by Nature (2011).

Mary Ellen Merrigan, BA
BA in Speech, emphasis Radio/Television, Northwest Missouri State University. Mary
Ellen is president of a local marketing business and develops successful D.I.Y. (Do It
Yourself) marketing strategies for a wide range of clients. Mary Ellen is certified in
Social Media from VA Classroom and a graduate of SelfGrowth.com’s Social Media
University.
Marc Louis Mintz, MBA-IT, ACTC ACSP, ACHDS
Marc is CIO of a local IT consulting and service firm. He is the only New Mexico
member of the Apple Consultants Network to hold certification as both Apple Certi-
fied Technical Coordinator and Apple Certified Support Professional. In addition, he
has produced award-winning graphic design and print advertising for Lexus, Infiniti,
Toyota, Nissan, and Taco Bell.
Barak Naggan, ACT
Award-winning adventure videographer/editor and stills photographer since 1995.
Barak has traveled around the world shooting documentaries, worked as a cinema-
tographer on short and feature films, and was the primary videographer for an aerial
photography company. Barak has shot and edited video for the European National
Geographic Channel and is an Apple Certified Trainer for Final Cut Pro.
Dan Noyes, BFA
BFA from UNM with an emphasis in Photography. Dan has worked in printmaking
for over 10 years. His artwork has been exhibited in the US and Canada and has been
published in several publications, including Inquiring Mind and Remembering 9/11
Through the Eyes of a Printmaker. He has completed Public Art Commissions for the
City of Albuquerque and Urban Forest.
Richard Nunez, MBA
MBA with an emphasis in marketing from the University of Phoenix. An award-win-
ning photographer, Richard owns and operates his own photography business. He
specializes in wedding photography, and also does portrait photography, maternity,
and architectural photography.
Cristina Olds, BA
BA in Spanish Literature from the University of California at Santa Cruz. Cristina has
over 20 years of graphic design experience in printing, publishing and health care. She
owns her own graphic design business and is a writer and editor.
Caroline Orcutt, MA
MA in Art from UNM, emphasis in Printmaking and Photography, minor in Art
History. Caroline has over 30 years of experience in graphic design and digital arts.
She ran her own business for many years and specializes in teaching graphic design.
Caroline is the UNM Continuing Education program supervisor for Digital Arts.
Anita Quintana, BFA
BFA in Graphic Design, Eastern New Mexico University. Anita has over 30 years
experience as a multimedia designer. She owns a graphic design business specializing in
design and consultation for both print and web media. Anita is a regular contributor
to the award-winning Revealed and Design Professional series published by Thomson
Learning.
Robert Reck, MA
MA in Fine Art, UNM, emphasis in Photography with a minor in Art History. Robert
is an internationally recognized architectural, interior design, and hospitality photog-
rapher with numerous books to his credit. He has held a staff photographer position
with Architectural Digest for over 20 years, and currently serves as President of the
NM chapter of ASMP.
Joanne Schmidt, BM
Bachelor of Music from Hardin-Simmons University. An award winning photographer
and UNM Continuing Education Digital Arts graduate, Joanne owns and operates her
own digital image business. She specializes in filmmaking and photo art created with
High Dynamic Range techniques.
Ed Smith, BA, MS
MS in Communication, Fort Hays State University. Award-winning director and
production manager at several television stations in New Mexico and Kansas, Ed has
traveled extensively, shooting and editing commercials, documentaries and videos
for over 25 years. Ed is now owner of a full-service advertising agency and television
production company in Rio Rancho.
Doug Stine, MBA
MBA, Santa Clara University. Doug Stine is a seasoned marketing and business pro-
fessional with more than 20 years of experience in Silicon Valley, where he held senior
positions in advertising and marketing. He has served as CEO/publisher of a local
magazine and is currently account executive and director of new business development
at a local marketing, public relations and advertising agency.
Brad Stoddard, ACT
Owner of a local production and postproduction company, Brad produces, directs and
is a picture editor with awards and credits in television, documentary and narrative
film. Brad is an Apple Certified Trainer in Final Cut Pro and the Vice President of the
New Mexico Post Alliance.
Lisa Tannenbaum, BM
Bachelor of Music from New England Conservatory of Music. An award-winning
natural light digital photographer, Lisa owns and operates an online photography
business. In addition, she has worked as a freelance web designer, specializing in search
engine optimization and the arts, since 1998.
Zac Van Note, BFA
BFA in Graphic Design, New Mexico State University. Zac has over 20 years of
experience in graphic design, web development and marketing communications. He
has worked on a wide range of projects, including websites, user interface design, cat-
alogs, magazines and tradeshow booths. He is currently a manager of User Experience
and Multimedia Development at a Fortune 100 company.
Barbara Waxer
MA in Computer Resources and Information Management from Webster University.
Barbara brings three decades of experience in writing award-winning multimedia and
copyright textbooks for Cengage Learning. She owns her consulting business, teaching
copyright and finding media to educational institutions and nonprofit organizations.

Real World Mac Certificate
6 courses required
Prerequisite (as needed):
No. Course Hours
54010 Learn to Use a Mac 0-8
OR basic computer familiarity
Required Courses (6):
choose one:
54101 Mac Operating System: Basics 12
54111 Mac Operating System: Basics–Fast Track 8
and take the following:
54102 Mac Operating System: Intermediate 12
54118 Mac OS X Applications 16
54119 Mac OS X Administering and Networking 8
54122 Mac Maintenance and Support 8
54321 Apple iPad and iOS: Beginning 8
Mac Support Certificate
4 courses required
No. Course Hours
54010 Learn to Use a Mac 0-8
OR basic computer familiarity
choose one:
54118 Mac OS X Applications 16
54151 Mac OS X Support Mastery 32
54321 Apple iPad and iOS: Beginning 8
Certificate Programs
The Digital Arts certificate programs provide training and skills towards en-
try-level employment. If a certificate program has two levels, you may work on
Levels I and II consecutively or concurrently. Concurrent enrollment in both
levels will result in one final master certificate upon completion. The shorter
Basics certificates are designed for those who just need to get up and running
quickly or those who want to get an idea of what the field is like. Courses in
the Basics certificates also apply to the Level I certificates. Get started with just
the basics or go directly to Level I for a more professional track.
The number of hours required vary per certificate. Prerequisites are not in-
cluded in the certificate hours. Full-time students should be able to complete
one certificate in two semesters or fewer, and students may work towards more
than one certificate at any time. Customized training and certificates are also
available.
Apple The Apple certificates prepare you to operate, upgrade and maintain
Mac computer systems at home or in the office. In addition, this training pro-
vides the basis for a professional Mac consulting and troubleshooting career.
Take your Apple Certification exam with us.
Graphic Design The Graphic Design certificates focus on professional design
and production for printed and digitally published materials including bro-
chures, newsletters, ads, books, interactive publications, etc.
Web Design The Web Design certificates focus on building and maintaining
professional and effective websites. Various tools and techniques for web edit-
ing, graphics and marketing are presented.
Web Developer Build interactive, data driven websites using both client-side
and server-side technologies. Acquire an understanding of database design
and use, develop basic programming skills, and attain a solid foundation in the
construction of websites.
Instructional Media Developer Create rich materials for the classroom,
including multimedia content for online learning. In conjunction with the
Online Instructor certificate, gain an understanding of how adults learn in
order to facilitate the planning and development of content that will enhance
the learning process.
Multimedia Combine the web, publishing and/or video skills for projects for
websites, CDs, DVDs or training modules as well as brochures, newsletters,
ads, books, interactive publications or film shorts. Choose a publishing/web or
web/video concentration or a combination.
Digital Photography The Digital Filmmaking certificate offers training in
digital filmmaking including videography, video and audio editing, motion
graphics, animation and visual effects. Create professional video or motion
graphics projects or film shorts. Choose a video or motion graphics concentra-
tion or a combination.
Digital Filmmaking The Digital Filmmaking certificates provide training
in camera and editing techniques, motion graphics, audio, and 2D animation.
Combine this with Apple Certification in video-editing.
Certificate Requirements 2013-2014
Music Production Enter the world of modern music production with digital
recording, editing and mixing techniques. Discover dynamite production solu-
tions for music bed, soundtrack, hip hop, rhythm and blues, rock, electronic
music creation and more. Learn how to promote and sell your own music.
Apple Creative Professional Differentiate yourself to employers and clients
as an Apple Certified Pro for video editing or music production. These certifi-
cation programs create a benchmark for assessing users’ proficiency in Apple’s
professional applications, Final Cut Pro or Logic Pro. Offered in partnership
with Apple through our Apple Authorized Training Center.

LEVEL II 14 courses required
Prerequisites (as needed):
Graphic Design Level I courses, as needed, or equivalent experience
Required Design and Related Courses (5):
No. Course Hours
55108 Symbols: Introduction to Visual Literacy 8
55123 Logo Design 12
56392 Color Theory in Digital Media 6
choose one:
55106 Advertising Design 12
55107 Publication Design 12
55125 Designing for the Web 12
55801 Photography with a Digital Camera 12
55911 Digital Videography: An Introduction 12
Required Business Course (3):
55623 Marketing with Social Media 9
55701 Projects in Digital Arts 15
choose one:
55622 Marketing and Self Promotion for Digital Artists 6
55624 Starting a Digital Arts Business 6
55627 Portfolios for Photographers and Designers 6
Required Computer Courses (5):
26123 InDesign: Advanced 12
56134 Digital Publishing with InDesign 12
56212 Illustrator: Intermediate 12
56312 Photoshop: Intermediate 12
choose one:
56129 Book Publishing with InDesign 12
56130 ePublishing with InDesign 12
56213 Illustrator: Advanced 12
56313 Photoshop: Advanced 12
Electives (1 or more):
Any 1 or more Apple or Digital Arts courses (54000-59999) 8-16
for a total of 8-16 hours
Digital Arts 6-Pack Discount
Package your Digital Arts classes for increased savings. Register for six
Digital Arts classes (course numbers 54000-59999) at the same time
and receive a package discount of $210. Inquire at registration at
505-277-0077. Some restrictions may apply.
Graphic Design Certificates
LEVEL I 16 courses required
Computer Prerequisites (as needed):
No. Course Hours
51101 Windows: Operating System Basics 12
54101 Mac Operating Systemn Basics 12
54111 Mac Operating System Basics – Fast Track 8
Required Design Courses (5):
55101* Graphic Design and Visual Communication 15
55103 Typography 12
55105 2D Design 12
55201 Drawing to Illustration Basics 12
choose one:
55102 History of Graphic Design 12
55322 History of Photography 12
Required Business Courses (2):
55604 Writing Creative Copy for Print and Web Media 9
55625 Legal Issues in Digital Arts 8
56101* Computer Graphics: An Introduction 12
choose one*:
56121 InDesign: Beginning 12
56126 InDesign: Beginning – Fast Track 8
56122* InDesign: Intermediate 12
56128 Online Portfolios with InDesign 8
56181* Acrobat Pro: Working with PDFs 8
56185 Digital Prepress 12
56211* Illustrator: Beginning 12
56311* Photoshop: Beginning 12
56391* Color Management and Calibration 3
Graphic Design Basics Certificates
*For a shorter entry-level certificate, take the classes listed with an asterisk above to
complete the Graphic Design Basics Certificate for a total of 8 classes. Please see our
website for complete details.
For Our Younger Audience
Students ages 12-17 may enroll in Digital Arts classes at UNM Continuing
Education with special permission. Call Caroline Orcutt at 505-277-6037
for information.

Web Design Certificates
Prerequisite (choose one as needed):
No. Course Hours
51101 Windows: Operating System Basics 12
54111 Mac Operating System: Basics – Fast Track 8
55101* Graphic Design and Visual Communication 15
55103 Typography 12
55231 Storyboarding 9
choose one:
56181* Acrobat Pro: Working with PDFs 8
56211 Illustrator: Beginning 12
56311* Photoshop: Beginning 12
58101* Creating and Maintaining a Website 12
58111* HTML: Beginning 12
58117 HTML and CSS 12
58121* Dreamweaver: Beginning 12
58122 Dreamweaver: Intermediate 12
58221* Content Management Systems 6
Web Design Basics Certificates
*For a shorter entry-level certificate, take the classes listed with an asterisk above to
complete the Web Design Basics Certificate for a total of 8 classes. Please see our
website for complete details.
LEVEL II 15 or 18 courses required
Web Design Level I courses, as needed, or equivalent experience
Required Design and Related Courses (4):
No. Course Hours
55105 2D Design 12
choose one:
55106 Advertising Design 12
55123 Logo Design 12
55801 Photography with a Digital Camera 12
choose one:
55620 Website Marketing and Search Engine Optimization 6
58201 Principles of Accessible Web Design 6
58231 WordPress: Beginning 12
56311 Photoshop: Beginning 12
58401 Web Programming: Basics 12
Design Concentration (choose 3):
57111 Flash: Beginning 12
57161 Edge Animate: Beginning 12
58123 Dreamweaver: Advanced 12
Development Concentration (choose 3):
58115 HTML 5 for Programmers 12
58241 Drupal: Beginning 12
58411 JavaScript Beginning 12
58415 JQuery: The JavaScript Library 12
59411 Web Programming with PHP and MySQL: Beginning 12
Any 1 or more Apple or Digital Arts courses (54000-59999)
for a total of 8-16 hours 8-16
Concentrations
Choose the Design or Development Concentration above, a combination of the
two, or both concentrations for a total of 3 or 6 courses.
For Web Developer Certificate, see page 16.

Web Developer Certificate
12 courses required
No. Course Hours
choose one:
51101 Windows Operating System Basics 12
52181* Access: Beginning 12
52350* Relational Database Design Fundamentals 12
58111 HTML: Beginning 12
58115 HTML 5 for Programmers 12
58221 Content Management Systems 6
58401 Web Programming Basics 12
58411 JavaScript: Beginning 12
59411 Web Programming with PHP and MySQL: Beginning 12
Electives (choose 2):
choose one:
58241 Drupal: Beginning 12
58415 jQuery: The JavaScript Library 12
59412 Web Programming with PHP and MySQL:
Intermediate 12
choose one:
57111 Edge Animate: Beginning 12
58121 Dreamweaver: Beginning 12
*Please see our website for course descriptions for 52181 and 52350.
Instructional Media Developer Certificate
14 courses required
Pre/Corequisites:
No. Course Hours
Online Instructor Certificate 63
Prerequisites (choose one as needed):
55101 Graphic Design and Visual Communication 15
56101 Computer Graphics: An Introduction 12
57105 Principles of Motion Graphics 9
57151 Building Instructional Media with Adobe Captivate 12
57601 Digital Audio: An Introduction 9
58101 Creating and Maintaining a Website 12
Explore new
interests or get
expert advice on
technical issues.
FREE sessions
open to the
public.
No need to register. It’s free. Bring a friend. This session meets in room 219 at UNM Continu-
ing Education. 1634 University Blvd. NE. RSVP at 505-277-6037 or digitalarts@dce.unm.edu.
Digital Arts Information Session
Get information on certificate programs, courses and
employment information for Graphic Design, Web Design
and Development, Digital Photography, Digital Filmmak-
ing, Multimedia, Instructional Media, Music Production,
Apple Certified Professional, Apple computer maintenance
and more. Presented by Digital Arts Program Supervisor,
Caroline Orcutt.
Thursday, August 22 5:15pm-6:30pm
We’re Going Green!
This printed catalog is now produced only once a year. Review the
requirements and curriculum, then look for current class schedules on
our website. If you don’t find what you’re looking for, let us know! We’ll
be happy to help you.

Multimedia Certificates
LEVEL I 22 or 25 courses required
No. Course Hours
55103 Typography 12
choose one:
choose one:
55105 2D Design 12
56391 Color Management and Calibration 3
57105 Priniples of Motion Graphics 9
58101 Creating and Maintaining a Website 12
choose one:
57112 Flash:Beginning 12
57161 Adobe Edge Animate: Beginning 12
Publishing/Web Concentration (3):
56126 InDesign: Beginning – Fast Track 8
choose two:
56122 InDesign: Intermediate 12
56128 Online Portfolios with InDesign 8
56181 Acrobat Pro: Working with PDFs 8
56185 Digital Prepress 12
Web/Video Concentration (choose 3):
55912 Digital Videography II 12
57311 Premiere: Beginning 12
57312 Premiere: Intermediate 12
57411 Motion Graphics/Visual Effects with After Effects 12
57911 FCP 101: An Introduction to Final Cut Pro
LEVEL II 16 or 19 courses required
Multimedia certificare Level I, as needed, or equivalent experience
No. Course Hours
Design and Related Electives (choose 2):
Any 2 or more Graphic Design, Business or Digital Photography and
Videography courses (55000-55999) for a total of 16-32 hours.
choose one:
55620 Website Marketing and Search Engine Optimization 6
Required Computer Courses (choose 5):
57112 Flash: Intermediate 12
58122 Dreamweaver: Intermediate 12
58123 Dreamweaver: Advanced 12
58401 Web Programming: Basics 12
Print/Web Concentration (choose 3):
56123 InDesign: Advanced 12
56134 Digital Publishing with InDesign 12
Web/Video Concentration (choose 3):
55921 Documentary Videography 12
57411 Motion Graphics and Visual Effects with Adobe
After Effects 12
57913 FCP 300: Final Cut Pro Advanced Editing 24
Concentrations
Choose the Publishing/Web or Web/Video Concentration above, a combination
of the two, or both concentrations for a total of 3 or 6 courses for each level.

Digital Photography Certificates
No. Course Hours
55807 Choosing the Right Digital Camera 3
55808 Getting Started with Your Digital Camera 3
choose one:
Required Photography Courses (5):
55801* Photography with a Digital Camera 12
55804* Photography Composition 6
choose two:
55810 Using Natural Light in Digital Photography 12
55821 Photography with a Digital Camera II 12
55823 Digital SLR Techniques 12
55828 Creating Depth in Digital Photography 12
56105* Scanning and Digitizing Photos: Basics 3
56391* Color Management and Calibration 3
choose one*:
56331 Photoshop Elements: Beginning 12
choose one*:
56332 Photoshop Elements: Intermediate 12
Required Photo Organizing Course (choose 1*):
51115 Organize Your Files and Photos 6
54303 iPhoto: Beginning 8
56361 Lightroom: Beginning 12
for a total of 8-16 hours.
Digital Photography Basics Certificates
*For a shorter entry-level certificate, take the classes listed with an asterisk above to com-
plete the Digital Photography Basics Certificate for a total of 8 classes. Please see
our website for complete details.
LEVEL II 13 courses required
Digital Photography Certificate Level I courses, as needed, or equivalent expe-
rience
Required Design and Photography Courses (3):
No. Course Hours
55822 Professional Lighting Techniques 12
choose one:
55828 Creating Depth in Digital Photography 12
Photography Electives (choose 4):
55824 Nature and Landscape Photography in Digital 12
55825 Photographing People in Digital 12
55827 Digital Wedding Photography 12
55830 Digital Black and White Photography 12
55831 Architectural Photography 12
55832 Sports and Action Photography 12
55834 High Dynamic Range Photography 12
OR any other Digital Photography and Videography (55800-55999)
course for 12 hours
choose one:
Required Computer Courses (choose 2):
56313 Photoshop: Advanced 12

Digital Filmmaking Certificate
15 or 18 courses required
Prerequisite (choose one as needed):
No. Course Hours
55804 Photography Composition 6
choose one:
55332 History of Filmmaking 12
57411 Motion Graphics and Visual Effects with Adobe
After Effects 12
choose one:
57311 Premiere: Beginning 12
57911 FCP 101: An Introduction to Final Cut Pro 24
Video Concentration (choose 3):
57913 FCP 300: Final Cut Pro Advanced Editing 24
Motion Graphics Concentration (Choose 3):
57112 Flash: Intermediate 12
Concentrations
Choose the Video or Motion Graphics Concentration above, a combination of the
two, or both concentrations for a total of 3 or 6 courses.
Note: For Apple certification, please see Apple Certified Pro: Final Cut Pro Level
One and Level Two.
For information on advanced curriculum and additional business courses
for Digital Filmmaking, contact the program supervisor.
Apple Creative Professional for Video
Apple Certified Pro: Final Cut Pro
LEVEL ONE 1 course and 1 exam required
No. Course Hours
choose one:
OR Basic knowledge of Macintosh OS X
OR Basic knowledge of editing terminology
Required Course (1):
57911 FCP 101: Introduction to Final Cut Pro 24
Required Exam (1):
57990V Apple Pro Apps Certification Exam Session 2
Note: For exam prep guidance, please contact the program supervisor.
LEVEL TWO 1 course and 1 exam required
Prerequisite
Level One Final Cut Pro End User certification
No. Course Hours
57913 FCP: 300: Final Cut Pro Advanced Editing 24
Required Exam (1):
UNM Continuing Education is the only Apple Authorized Training Center
in New Mexico. We offer Apple Training for certification in Final Cut Pro and
Logic Pro, Apple’s premiere video editing and music production software.
We administer exams for all Apple Certifications, including Creative Profes-
sional Applications, iLife and iWork, and Mac OS X exams.

25UNMCE Digital Arts | 2013-2014 | dce.unm.edu | 505-277-0077
See our website for current class dates and times.
UNMCE Digital Arts | 2013-2014 | dce.unm.edu | 505-277-007724
ComputerS AND TECHNOLOGY
Windows Basics
51010 Learn to Use a Computer at any Age
Using a computer is for everyone! This beginning computer course for adults
acquaints the novice with computer terminology, essential concepts, and best
of all—actual experience at the computer. Topics include startup and shut-
down procedures, keyboard and mouse operation, and an overview of popular
computing functions. Each student will work at their computers and will have
access to a computer practice space between classes.
$139 For: 8 hours Fall Spring Summer
51101 Windows 7: Operating System Basics
Learn the basic functions of Windows, how to customize its setup, and create
and work with shortcuts. Work with the Taskbar, Windows Explorer, Control
Panel, file management, Accessories, the Find utility, and on-line Help. Pre-
requisite: Basic computer experience.
51115 Windows: Organize Your Files and Photos
Do you or those in your organization waste valuable time searching for your
important files and photos? Learn to effectively organize and manage doc-
uments and programs with a systematic approach to file, folder, and disk
creation, naming, and placement. Learn the rules and suggestions for naming,
renaming, finding, copying, deleting, and backing up files. Prerequisite: Basic
computer experience.
Apple
54010 Learn to Use a Mac: An Easy-Paced Introduction
Become acquainted with fundamental computer terminology and the Mac in
a relaxed, easy-paced setting. Work with the Mac’s basic functions by learning
about startup and shutdown procedures, keyboard and mouse operation, and
other computer functions specific to the Mac. Get a brief introduction to some
of the Mac’s built-in applications for composing letters, reading PDF files,
sending emails and surfing the Internet. This course is for the computer nov-
ice. Note: See Course Skills Assessment on page 55. Prerequisite: None.
Music Production Certificate
5 courses required
Prerequisites (choose one as needed):
No. Course Hours
57641 Reason: Software with a Beat 12
57691 Music Promotion and Distribution 6
57981 Logic 101: An Introduction to Logic Pro 24
55637 Legal Issues for Digital Music 3
Note: For Apple certification and advanced music production, please see
Apple Certified Pro: Logic Pro, listed below.
Apple Creative Professional for Music
Apple Certified Pro: Logic Pro
LEVEL ONE 1 course and 1 exam required
No. Course Hours
choose one:
OR basic knowledge of Macintosh OS X
OR basic knowledge of audio terminology
57981 Logic 101: An Introduction to Logic Pro 24
Required Exam (1):
LEVEL TWO 1 course and 1 exam required
Prerequisite
Level One Logic Pro End User certification
No. Course Hours
57983 Logic 301: Advanced Music Production in
Logic Pro 24
Required Exam (1):
No. Course Hours
Digital Arts Courses

See our website for current class dates and times. See our website for current class dates and times.
54119 Mac OS X Administering and Networking
It’s easy to string a cable between two computers so they can talk to each
other. But when things go wrong it can cost as much as the computer itself to
correct it. Examine how to install, configure, and maintain networks of two to
100 Apple computers, iPhones, and iPads using Ethernet and WiFi. In typical
simple Mac-like style, learn all of the components that make up both small
and large networks, how to properly install and configure these components,
and how to keep everything running trouble-free. Prerequisite: 54101/11 or
equivalent experience.
$259 For: 8 hours Spring
54122 Mac Maintenance and Support
Learn how to keep your Mac running smoothly and efficiently. Avoid down-
time and costly repairs by learning to prevent issues before they occur and to
troubleshoot, diagnose and correct them when they do. Using Mac utilities
like System Information, Activity Monitor, Disk Utility, Terminal and others,
discover how to optimize your Mac’s performance, locate and repair damaged
files, boot from a secondary source along with other important maintenance
practices and procedures. Prerequisite: 54101/11 or equivalent experience.
54151 Mac OS X Support Mastery
Prepare to become a competent and confident Mac support professional. Top-
ics include installation and setup, user accounts, using the command line inter-
face, file systems, data management and backup. We also cover how applica-
tions function, running Boot Camp, network configuration, providing network
services, and how to work with all types of peripherals. The class final assign-
ment is to create your own automated installer. Prerequisites: 54101/11 and
54118 or equivalent experience.
54101 Mac Operating System: Basics
Get hands-on training with the Mac’s latest user-friendly operating system.
Learn the basics of file management, navigating the Finder, setting up the
Dock, customizing preferences, creating and saving files and backing up your
computer. Explore the uses and features of the ever-popular iLife programs.
Become familiar with the concepts of peripherals, utility applications and cloud
computing with iCloud. Note: See Course Skills Assessment on page 55.
Prerequisite: 54010 or equivalent experience.
54102 Mac Operating System: Intermediate
Take a closer look at the Mac operating system and its many customization
options. Topics include an in-depth look at disk organization, creating and
managing multiple user accounts, software installation, using the Keychain
for password management, working with the Disk Utility program and an en-
hanced use of Spotlight to find files and data. Using the Apple System Profiler
and tips for working more efficiently are also covered. Prerequisite: 54101/11
or equivalent experience.
$299 For: 12 hours Fall
54111 Mac Operating System: Basics—Fast Track
Are your Mac skills a little rusty? Do you already know Windows and want to
learn to use a Mac? At a faster pace, learn about file management, navigating
the Finder, setting up the Dock, customizing preferences, creating and saving
files and backing up your computer. Explore the uses and features of the
ever-popular iLife programs. Become familiar with the concepts of peripherals,
utility applications and cloud computing with iCloud. Note: See Course Skills
Assessment on page 63. Prerequisite: A basic knowledge of any version of
Mac OS or a working knowledge of Windows.
54118 Mac OS X Applications
Your Mac comes with a full set of applications to meet most every computing
need. Learn tips, tricks and techniques for using these applications to increase
your productivity and enhance your Mac experience. Examine Mac applications
for creativity, productivity and archiving such as Safari, Mail, Preview, TextEdit,
iTunes, iPhoto, Contacts, Calendar, FaceTime, Messages, Notes, and Time
Machine. In addition, use Apple’s App Store to acquire addition applications,
both free and for purchase. Prerequisite: 54101/11 or equivalent experience.
Get Ahead with a Tutorial Elective
Explore a topic in more depth. Two-hour one-on-one Tutorial Electives are
available in Digital Arts if you have taken a related class of six hours or
longer. Contact Caroline Orcutt at 505-277-6037 to request your instructor,
date and time. Some restrictions may apply. $199.

54328 iPad Apps NEW
The iPad experience is defined by its expansive app ecosystem. Explore apps
provided by Apple with every iPad, including Safari, Mail, Messages, Contacts,
Calendar, Reminders, Notes, Photos, iTunes, Maps, and more. Discover other
useful Apple and third-party apps using the App Store, learn how to interact
and multi-task with apps for increased productivity using key iOS features and
cloud based services, and the importance of settings in app functionality. Pre-
requisite: 54321; bring your iPad to class.
54341 Creating Courses with iTunes U for UNM Faculty NEW
iTunes U enhances the teaching experience with an easy-to-use, browser-based,
educational system created by Apple. Provide students with course material at
the beginning of each semester, accessible using the iTunes U app for iOS and
iTunes for Mac and PC. Throughout the course communicate with students
by posting messages and assignments. By subscribing, students will have access
to documents, textbooks, presentations, videos, web links, and other required
course content. Prerequisite: 51101 or 54101/11 or equivalent
experience; bring your iPad to class.
54990V Apple IT Certification Exam Session
Register to take your Apple IT exam at our AATC facility. Notes: Exams are
non-refundable. Prices are subject to change and may vary by exam. Transfers
are permitted within the same semester only. Call 505-277-6037 to inquire
about exam prep and retake discounts. Prerequisite: Varies by exam. Retakes:
$100. Documentation of previous exam taken at our facility required for all
retakes. For Apple Pro Apps exams, see 57990V.
Graphic Design and Visual Communication
55101 Graphic Design and Visual Communication
Learn to create an effective layout for any graphic design project. Discover
the principles of design for clear and attractive visual communication. Topics
include an introduction to advertising, publication, and web design; logos and
letterhead packages; layout; typography; and color theory. Note: Equipment
and materials cost about $25; a materials list will be available the first day of
class. Prerequisite: None. Suggested: 55105 or 55201.
54303 iPhoto: Beginning
Learn to use iPhoto’s simple yet impressive editing and organizing tools to
enhance the composition and quality of your digital photos and easily man-
age hundreds of pictures. Topics include cropping and rotating, adjusting
brightness and contrast, removing red eye, basic retouching, creating a simple
slideshow, and using titles, comments, and key words for easy searching and
photo retrieval. Also included is a demonstration of iPhoto’s more sophisti-
cated features such as exposure and color correction, adding special effects,
emailing your pictures, making a photo CD, and creating cards, calendars, and
hardcover photo albums of your pictures. Prerequisite: 54101/11 or equiva-
lent experience.
$219 For: 8 hours Summer
54305 Navigating the iPad
For many, the Apple iPad is becoming the personal computer of choice. Dis-
cover what makes the iPad a valuable extension to your computer experience
or why you might replace your traditional computer altogether. Learn about
its intuitive touch interface “Gestures”, how to work with apps, configure basic
settings, and explore other features unique to this device. Prerequisite: Basic
computer experience. Suggested: Bring your iPad to class.
54306 iCloud and the Apple Experience
Apple iCloud seamlessly integrates the power and convenience of cloud
computing with Apple computers, iPads and iPhones. Discover the numerous
features of iCloud available within OS X, iOS and third-party applications to
manage documents, music, photos, email, contacts, calendars and more. Learn
how to keep your files and information synced and accessible from anywhere at
anytime. Prerequisite: 54101/11 or equivalent experience.
54321 Apple iPad and iOS: Beginning
The Apple iPad is quickly becoming an essential tool for personal, business
and classroom use. Get an introduction to key features and tips on enhancing
productivity. Learn how to interact and navigate its touch interface; download,
work with, and manage apps; configure settings; sync files from a computer
and the internet; and explore basic troubleshooting techniques. Examine how
the iPad’s operating system, iOS, is also common to the iPhone and iPod
Touch. Prerequisites: 51101 or 54101/11 or equivalent experience; bring
your iPad to class. Suggested: 54305.

55107 Publication Design
Explore both print and web applications of publication design. Learn how
to start with brainstorming the concept, planning the layout, producing final
print, and finalizing for web applications. Create and design layouts for some
of the following: magazine, newsletter, book, and newspaper publications.
Consider current visual trends, and determine your own publishing likes and
dislikes. Equipment and materials cost about $25. A materials list will be avail-
able the first day of class. Prerequisite: 55101. Suggested: 56121.
55108 Symbols: An Introduction to Visual Literacy
Maximize the effect of communication design by grasping the power inherent
in symbols. This interdisciplinary perspective reveals how symbols are intrin-
sic to human expression and the degree to which they are embedded in the
most meaningful and influential cultural communications. Shift the emphasis
in communication design away from exclusive reliance on reactive response to
intuitive recognition, understanding and connection. Equipment and materials
cost about $15. A materials list will be included on your registration receipt.
Please bring these materials to the first class session. Prerequisite: None.
55123 Logo Design
Create effective logos by understanding the processes, strategies, applications
and roles that logos play within brand identity. Learn about different types of
logos through case studies, design history, and critical examination. Students
produce a corporate identity project. Equipment and materials cost about
$25.00; a materials list will be available the first day of class. Prerequisites:
55101, and 55102 or 55108. Suggested: 55201, 56211.
55125 Designing for the Web
Explore the process of designing a website, including conceptualizing, struc-
turing, and applying design principles to create visually appealing and highly
usable solutions. With an emphasis on design principles and information
architecture best practices, topics include setting up a site map, designing an
interface, and creating comprehensive storyboards. Note: Equipment and
materials cost about $25. A materials list will be available the first day of class.
Prerequisites: 55101 and working knowledge of the Internet.
55102 History of Graphic Design
Explore the language of visual communication by looking at design’s rich his-
tory. Topics covered include the development of visual communications from
the earliest pictographs to the work of contemporary designers and illustrators.
Students complete a design project by the last class. Note: Equipment and
materials should not exceed $25; a materials list will be available the first day
of class. Suggested text: A History of Graphic Design by Philip B. Meggs.
Prerequisite: 55101.
55103 Typography
Typography, the art and craft of selecting and setting type, can make or break
a layout. Focusing on the critical awareness of type, topics include the histo-
ry of type and its language, how to choose and specify type, type categories,
type as a visual element, creative typography, and type design. Equipment and
materials cost about $25. A materials list will be available the first day of class.
Prerequisite: None. Suggested: 55101.
55105 2D Design
The elements of two-dimensional design demonstrate the basics behind
computer-generated and hand rendered art and design. Learn about color,
texture, size, shape, and balance while working with materials such as paint,
glue, scissors, colored paper, markers, and charcoal pencils. Note: Equipment
and materials cost about $30; a materials list will be emailed with your course
confirmation. Prerequisite: None.
55106 Advertising Design
Learn the processes used to create award-winning advertising communications
including development of concepts from a marketing strategy, preparation
of layouts for presentation, and presentation skills. All creative elements of a
coordinated marketing campaign will be reviewed and explained, including
print, broadcast (TV and Radio), online (banners, websites, and social media),
branded entertainment, and guerrilla marketing. This course focuses primarily
on the creative thinking behind great advertising design. Note: Equipment
and materials cost about $15; a materials list will be emailed to you with your
course confirmation. Prerequisite: 55101.

Business , MARKETING AND SOCIAL MEDIA
55604 Writing Creative Copy for Print and Web Media
Enhance your company’s image with copy that sparkles, attracts attention
and wins new customers. Learn the basics of copywriting techniques for print
advertisements, direct mail, broadcast, sales literature, public relations and
electronic media. Emphasis is placed on developing a creative strategy, market
position and segmentation, writing for the buying cycle, messaging and persua-
sive writing. In addition, we analyze landmark creative campaigns from some
of the world’s most successful companies. Suggested text: The Copywriter’s
Handbook by Robert W. Bly. Prerequisite: None.
$239 For: 9 hours Fall Spring
55605 Social Media: Facebook, Twitter and Linked-In UPDATED
Social media supports the human need for social interaction with other people
using the Internet to broadcast media, dialogue and content. Learn the basics
of using Facebook and get an overview of how Twitter and LinkedIn compare.
Topics include finding the right site, choosing how to use a site, creating a
profile, searching for contacts, establishing relationships, and learning online
behavior. Note: To learn about using social media for business and marketing,
see 55623. Prerequisite: 55101 or 54101/11 or equivalent experience.
55606 Self-Publishing NEW
This class covers the basics of self-publishing. Learn how to navigate the world
of Print-On-Demand services, use templates to format the body and cover of
a book, and formatting options for a manuscript. Other topics include book
related issues such as ISBN, barcodes, Library of Congress Control Number,
understanding copyrights, royalties and distribution channels. Prerequisite:
51101 or 54101/11 or equivalent experience.
55607 Find and Use Online Media NEW
The Internet is literally bursting with compelling digital media, but how do
you find and use that content correctly? Find free music, images, and video you
can use or remix in your own creative works. Learn about Creative Commons,
open access licenses, and the public domain, and use sites that by definition
say Yes to use. Prerequisite: 51101 or 54101/11 or equivalent experience.
Suggested: 55625.
55201 Drawing to Illustration Basics
Develop a solid foundation in freehand drawing that will enhance your abilities
in any visual communication project. Learn perspective drawing, how to use
line, value, contrast, light and shadow to capture simple and complex shapes.
Move on to illustration techniques to create professional black and white
illustration from concept to final rendering using media such as pencil, pen and
ink, acrylic and gouache. Equipment and materials cost about $40. A materials
list will be included on your registration receipt. Please bring these materials to
the first class session. Prerequisite: None.
55231 Storyboarding
Whether you’re working with video, animation, or designing a web site,
streamline your production by pre visualizing it with a storyboard. Learn how
to portray action and motion in a scene, communicate your creative ideas more
effectively, and plan navigation within your web site. Various types of story-
board techniques are discussed. Note: Materials cost under $5. A materials list
will be included on your registration receipt. Please bring these materials to the
first class session. Prerequisite: None.
55322 History of Photography
This class provides a fascinating historical overview of photography from its be-
ginnings in the nineteenth century to the advanced applications of today’s dig-
ital photography. We’ll explore the significant trends in technology, aesthetics,
journalism and scientific applications. A field trip to a local gallery or museum
may be arranged. Materials cost about $5. A materials list will be available the
first day of class. Prerequisite: None.
55332 History of Filmmaking
Learn how film evolved from its beginnings at the amusement park to become
today’s most powerful visual medium. We’ll look at some of film history’s most
famous movies, discuss narration and storytelling, and pinpoint the role of a
good cameraman for a successful movie. Prerequisite: None.
We’re Going Green!
This printed catalog is now produced only once a year. Review the
requirements and curriculum, then look for current class schedules on
our website. If you don’t find what you’re looking for, let us know! We’ll
be happy to help you.

55627 Portfolios for Photographers and Designers
Explore the methods used by photographers and designers in creating suc-
cessful portfolios. Take a look at the steps to develop your portfolio: targeting
who will see the portfolio and what they want to see; determining the format;
choosing the work that will impress the potential client; showcasing your
best work; and production of the finished portfolio. Prerequisite: 55101 or
55801/3.
55637 Legal Issues for Digital Music
To succeed in the digital music business, you must have an understanding of
the legal principles and issues that affect your business. This survey course will
cover topics including protecting your copyrights, copyright and distribution
issues, music licensing, music publishing, recording and distribution contracts,
record producer contracts, working with independent labels, determining
when you need a lawyer and more. Prerequisite: None.
55701 Projects in Digital Arts
Synthesize the material learned in the Digital Arts Program with the individual
attention needed to fill in any gaps. This course is for the advanced Digital Arts
student who has the skills necessary to plan and produce a portfolio project.
A project is chosen at the first meeting, so bring your ideas. Students create at
least one portfolio piece to be displayed or published. Note: Cost of materials
varies; materials will be discussed the first day of class. Prerequisite: Any Digi-
tal Arts Level I certificate or equivalent experience.
Digital Photography AND VIDEOGRAPHY
55801 Photography with a Digital Camera
Learn the basics of photography as you explore the capabilities of your digital
camera. Discover what aperture, shutter speed, and white balance are and how
they affect your photographs. Find out how and when to use flash, and experi-
ment with photographic composition to get the most out of your camera—and
yourself! Recommended for those new to photography as well as film pho-
tographers who want to make the switch to digital. Note: Bring your camera,
manual and extra batteries to class. Prerequisite: Must have a digital camera
(any type). Suggested: 55807, 55808.
55620 Website Marketing and Search Engine Optimization
Discover cutting-edge methods for marketing and promoting websites from
the ground up, starting with selecting and registering domain names through
banner advertising. Learn how to optimize your site for search engines, find
the right company to host your website, add a shopping cart to a website,
handle credit card transactions, and develop techniques for managing web-
site email. Prerequisites: 51101 or 54101/11 or equivalent experience, and
Internet experience.
55622 Marketing and Self Promotion for Digital Artists
Develop materials to promote yourself, your business and/or your art online
and offline. From media kits to promotional calendars, your view of self-mar-
keting will move forward exponentially as a result of this content-packed,
practical class. Artists, designers and other professionals will plan and execute
publicity tactics with confidence as a result. Prerequisite: None.
$179 For: 6 hours Spring Summer
55623 Marketing with Social Media UPDATED
Expand awareness for your business or job search by combining traditional and
social media. Market 24/7 with an Internet storefront showcasing who you
are and what you do. Learn about a range of tactics that can help you stand
out: Facebook, Twitter, LinkedIn, Google+ Pinterest, plus social bookmarking,
blogs, YouTube and many other options add exposure to your website. Take
charge of your Internet reputation. Focus on strategies for distinguishing your
company from that of your competition or ways to stand out as a job applicant.
Prerequisite: None. Suggested: 55605.
55624 Starting a Digital Arts Business
Do you want to start your own graphic design or web design business? Get
information about the complete process, from considerations at the conception
stage to getting a business license to, most importantly, getting clients. Learn
how to deal with both digital and analog clients in a digital format world. We
cover business planning, equipment, accounting and finances, pricing and
selling, and production. Prerequisite: None.
55625 Legal Issues in Digital Arts
To succeed as a digital artist today, you must have an understanding of the
legal principles and issues that affect your business. Gain the tools to recognize
legal problems and address them appropriately. Topics include contracts for
professional services, copyright, model releases, licensing digital art, trade-
marks, rights of publicity and privacy, First Amendment issues, business forma-
tion, determining when to hire a lawyer and more. Prerequisite: None.

55804 Photography Composition
One definition for photographic composition is simple: the pleasing selection
and arrangement of subjects within the picture area. In general, good pictures
result from careful attention to some basic elements of composition, together
with appropriate lighting and an interesting subject. Become familiar with the
practical applications of the key elements of composition to improve your pho-
tography: point of interest, simplicity, contrast, balance, framing, viewpoint,
direction of movement, diagonals, and rule of thirds. Prerequisite: None.
55807 Choosing the Right Digital Camera UPDATED
Whether you’re looking to buy your first digital camera, upgrade your existing
digital camera, or use a digital camera in conjunction with your film cam-
era, you’ll want to make the right choice. Gain the tools you need to make
a decision that’s right for your professional or personal photography goals
by discussing megapixels, zoom values, and JPG and RAW file formats. Find
out how to transfer photos from camera to computer or print digital photos
without ever using a computer at all! Note: To learn how to use your digital
camera, see 50808 and 55801. Prerequisite: None.
55808 Getting Started with Your Digital Camera UPDATED
Learn how to best use the point-and-shoot capabilities of your office or per-
sonal digital camera. Find out how to download photos from your camera to
a computer. If you’ve been assigned to use your office digital camera or you
don’t yet feel comfortable using your digital camera yet, this is the perfect way
to get started! Notes: Bring your camera, batteries, memory card, manual, and
cables to class. For a more extensive course in digital photography, see 55801.
Prerequisite: Must have a digital camera (any type). Suggested: Working
knowledge of Windows or Mac OS.
55810 Using Natural Light in Digital Photography
Take advantage of natural light, regardless of the situation, while improving
your compositional skills. Practice and improve your knowledge of digital pho-
tography with local field trips and subsequent critiques. Find out how to take
better photos, without having to buy an expensive and complicated camera and
without getting bogged down in a lot of technical details. Note: Bring your
camera, manual and extra batteries to class. Prerequisites: 55801, must have a
digital camera (any type).
55821 Photography with a Digital Camera II
Continue to discover the beauty and joy of digital photography. Make the
most of your camera—whether it’s the most basic point-and-shoot or a high
end dSLR—by understanding how you can set up your shots to get consistent-
ly good results. Fine-tune your photographic skills by practicing new composi-
tion techniques, and learn the basics of product photography, including how to
set up shots for eBay and/or arts and crafts shows. Note: Bring your camera,
manual, and extra batteries to class. Prerequisites: 55801, must have a digital
camera (any type).
$299 For: 12 hours Spring Summer
55822 Professional Lighting Techniques for Digital Photography
Create exceptional digital photographs by increasing your understanding of
light. The quantity and quality of light directly affect the outcome of your
photographs. Discover how to see light and then determine how the camera
will respond to that light. Learn about ISO, exposure, white balance, color
temperature, and color spaces. Setting up lighting equipment on location and
in the studio will be covered, including basic studio lighting in your home or
office. Prerequisite: 55801, must have a digital camera with manual capabili-
ties. Suggested: 55821 or 55823, digital SLR.
55823 Digital SLR Techniques UPDATED
Improve your digital SLR skills through a deeper understanding of how the
digital imaging system works, and enhance your creative control over the
image in printing and electronic/web display. Topics include: The Camera,
including controls, lenses and accessories; The Negative, including the sensor,
RAW files, histograms and creative control; and The Print, including in-camera
and post-processing manipulations to achieve your desired final product. Note:
Bring your camera, manual, and extra batteries to class. Prerequisites: 55801,
must have a digital camera with manual capabilities, digital SLR preferred.
55824 Nature and Landscape Photography in Digital
Combine your natural talent with a solid working knowledge of your digital
camera while in the great outdoors. Produce better results by applying basic
techniques and an understanding of what works better and why. Topics include
photographic gear, digital cameras, lenses and basic optics, when to shoot and
how to make the most of your day, techniques and composition, night pho-
tography, astrophotography, and accessories. An outdoor excursion is included.
Prerequisites: 55801, must have a digital camera with manual capabilities.

55831 Architectural Photography
Tackle the challenges of photographing architecture and interiors. Explore
the history of architectural photography, design theory and the aesthetics of
compositional elements. Using exposure, depth of field, lens choices and color
theory, find out how to evaluate a location and determine the best angles. In
addition, learn about the technical issues of artificial and natural light and the
materials used within the built environment to recognize differing qualities of
light. Prerequisites: 55801, 56311/31 and must have a digital camera with
manual capabilities.
55832 Sports and Action Photography
Sports and action photography is all about being in the right place at the right
time. Each sport has predictable and unpredictable moments. From your
child’s soccer game to professional level sports, discover the best approaches
to creating memorable images. Tackle the challenges of working both indoors
and outdoors and get a grasp on exposure, lens selection and courtside access
and etiquette for all sports. Prerequisite: 55801 and working knowledge of
your digital camera in manual mode; must have a digital camera with manual
capabilities. Suggested: 55821 or 55823, telephoto lens.
55834 High Dynamic Range Photography
Learn how to create fantastic High Dynamic Range (HDR) images. Determine
how many images are needed for a great HDR image, what lighting condi-
tions are best for HDR photography, and combine shots with Photoshop and
Photomatix HDR software to create an HDR radiance photo file. In addition,
explore the software settings and finishing techniques for popular HDR styles
and discuss additional software available in the market for HDR processing.
Prerequisites: 55801, 56311/31 and must have a digital SLR camera.
55911 Digital Videography: An Introduction
Develop your technical and creative skills as a digital videographer. Learn how
to achieve satisfying and professional-looking footage using your own digital
video camera. Implement some basic skills and shooting techniques. Topics
include: video formats, camera capabilities, features and operation, camera con-
trol, movement and composition, types of shots that make up a scene, sound,
light, and how to shoot with editing in mind. Prerequisite: Working knowl-
edge of your digital video camera; must have a digital video camera (any type)
or digital stills camera with video mode.
55825 Photographing People in Digital
Produce great digital pictures of people, indoors or outside. This class covers
the basics of posing and lighting your subjects to get the look you want and to
get the best results from your photos. Learn to take quality candid photos of
adults and children at work or at play. Discuss the importance of lighting and
lens selection. Use the techniques learned to photograph your classmates on a
special class field trip. Prerequisites: 55801, must have a digital camera with
manual capabilities. Suggested: 55821 or 55823.
55827 Digital Wedding Photography
Learn the basics of digital wedding photography with your creative talent.
Class topics will cover when to shoot in RAW and when to shoot in JPEG,
essential camera equipment, lens selection, photography styles based on client
needs, day readiness, and presenting your customer outstanding finished
prints. There will be an outdoor field trip to simulate an on location event
photographing your classmates using the topics learned in class. Prerequisites:
55801, must have a digital camera with manual capabilities. Suggested: 55821
or 55823.
55828 Creating Depth in Digital Photography UPDATED
Create a strong sense of depth in your photos by utilizing in-camera controls
and making the most of photographic opportunities. Topics include the use
of aperture and focal length to control depth of field and a comprehensive un-
derstanding of how light, background and textures can be used to make your
images pop! Prerequisites: 55801, must have a digital camera with manual
capabilities. Suggested: 55821 or 55823.
55830 Digital Black and White Photography
Explore creative techniques to create interesting and artistic black and white
photographs using a digital camera. Discuss unique methods of exposure to
develop various moods for your subject. Learn the benefits of photograph-
ing in JPEG and RAW, and when to utilize in-camera digital techniques to
enhance your black and white photograph. Basic black and white developing
utilizing Adobe Lightroom will be discussed. Composition techniques and lens
selection will also be covered. Prerequisite: 55801, must have a digital camera
with manual capabilities.

56110 Adobe Creative Cloud NEW
Adobe has reimagined how creatives will utilize their applications via subscrip-
tion to Adobe Creative Cloud. Get an overview of Adobe Creative Cloud’s
many offerings including complete access to all of Adobe’s well known titles
like Photoshop, InDesign, Illustrator, Dreamweaver, Flash, Premiere, After
Effects, Audition and others; Adobe’s new family of Edge tools and services for
the latest in web design and development; services like B hance, ProSite and
Typekit; as well as support for cloud storage, syncing, file sharing, collaborat-
ing; and website, mobile app and digital publishing. Prerequisite: 51101 or
54101/11 or equivalent experience. Suggested: Familiarity with one or more
Adobe Creative Suite applications.
56121 InDesign: Beginning
Learn cutting-edge page layout with Adobe InDesign. Get an introduction to
how a page layout program works and learn the basic tools and techniques. We
cover character formatting, editing and linking text blocks, and importing text
and graphics from other applications. In-class exercises emphasize the basic
principles of typography and page layout. Prerequisites: 56101 and word-pro-
cessing experience.
56122 InDesign: Intermediate
Refine your InDesign skills with in-depth use of text and graphics, including
tools for paragraph formatting, tabs, paragraph and character styles, text wrap,
and working with imported graphics. We also focus on working with multi-
page layouts, including Master Pages, automatic page numbering, and the
Pages palette. Students work on a newsletter in class. Basic preparation of your
document for a commercial printer will be discussed. Prerequisite: 56121/26.
56123 InDesign: Advanced
Increase your InDesign efficiency, and learn professional page layout tricks.
Create long documents quickly using multiple Master Pages, sectioning, table
of contents and index creation tools, and multi-file books. Data merge, librar-
ies, Bezier drawing tools, tables, advanced typography techniques, an in-depth
use of color, and prepress features are also covered. Prerequisite: 56122.
56126 InDesign: Beginning—Fast Track
Are you switching to InDesign? Do you have experience with PageMaker,
Publisher, or QuarkXPress? Do you need to get up and running quickly? Get a
fast-paced introduction to all the basic InDesign tools and techniques. We cov-
er character formatting, working with blocks of text, creating and working with
simple graphics, as well as importing text and graphics from other applications.
Prerequisite: Working knowledge of any page layout software.
55912 Digital Videography II
Achieve satisfying and professional-looking footage using your personal digital
video camera by applying basic skills and shooting techniques. Emphasis is on
hands-on training and video exercises. Topics include camera movement and
composition, types of shots that make up a scene, basic lighting setups, mi-
crophones and audio, and how to shoot with editing in mind. Prerequisites:
55911, must have a digital video camera (any type).
55921 Documentary Videography
Acquire the essentials for making great documentaries. Examine excerpts from
documentary films and get hands-on experience with typical shooting situ-
ations such as setting up for an interview and utilizing observational camera
techniques. Topics include objective and subjective camera, interviewing
techniques, documentary forms, and typical camera equipment. Prerequisite:
55911, must have a digital video camera (any type).
Computer Graphics
56101 Computer Graphics: An Introduction
Explore the differences between raster and vector graphics and determine
which is best for each project. Learn about file formats such as TIFF, JPEG,
EPS, PDF, native, RAW data, and discover how they work within graphics soft-
ware programs, including Photoshop, Illustrator, InDesign, Flash and Dream-
weaver. Additional topics include spot, RGB, CMYK, and Web color systems;
2D versus 3D graphics; and digital camera resolution conversions. This course
provides important prerequisite information for all beginning courses in com-
puter graphics. Note: See Course Skills Assessment on page 55. Prerequisite:
51101 or 54101/11 or equivalent experience.
56105 Scanning and Digitizing Photos
Whether you’re scanning photographic prints, negatives, slides or other
originals, gain the information you need to buy and use a variety of scanners.
Learn the basics of scanning, how to choose the right scanner, and how to
use scanners with popular software like Photoshop or Photoshop Elements.
Prerequisite: Working knowledge of Windows or Mac OS.
Adobe Certificate Series
Master InDesign, Illustrator, Photoshop or Dreamweaver with our new
Adobe Certificates. Sign up for all four courses as a series at one time and
get $140 off the regular price. See our course listings under Computer
Graphics on our website for any series currently offered.

56185 Digital Prepress
Learn to prepare digital files for commercial printing in this introduction to
electronic prepress technology. Discover the fundamental terms and technol-
ogy involved, including pagination, spot and process color, trapping, registra-
tion, color separations, halftones and printing technologies. Master the basics
of preparing quality files in InDesign, QuarkXPress, Photoshop, Illustrator,
and Acrobat. Prerequisites: 56121 and 56311. Suggested: 56181, 56211.
56211 Illustrator: Beginning
Use Adobe Illustrator to create PostScript art in both color and black and
white. Learn the basic tools and techniques, including geometric and freeform
drawing tools, transformation tools and path editing, paint and type tools,
and exporting art for output. Special emphasis is given to the ways Illustrator
facilitates drawing. Students work on illustration projects in class. Prerequisite:
56101. Suggested: 55201.
56212 Illustrator: Intermediate
Delve deeper into the creative power and the productive rewards of computer
illustration. Topics include creating and using gradients, advanced type use, an
in-depth look at Illustrator’s color controls, and plug-in filters. Several illus-
trations and single-page displays are presented for use in class. Prerequisite:
56211.
56213 Illustrator: Advanced
Learn advanced computer illustration techniques such as blending, masking,
compound paths, pattern fills, importing art from other programs, and using
layers. Discuss advanced output topics, including trapping and separations.
Students practice putting these techniques together to create complex illustra-
tions. Prerequisite: 56212.
56311 Photoshop: Beginning
With Adobe Photoshop you can do everything from retouching photos to
creating original illustrations and collages. Apply lighting and color corrections
and correct lens distortions to enhance your photos. Learn about the impor-
tance of camera RAW files and how to process them. Use the retouching tools,
painting techniques and basic filters to improve or alter your photos. Addition-
al topics include file formats, working with type, using Adobe Bridge, and an
introduction to basic selections and layers. Prerequisite: 56101.
56128 Online Portfolios with InDesign
An online portfolio is a must for designers and anyone who creates visual
media. Learn how to showcase your work by creating an online portfolio using
InDesign’s interactive features—all without knowing any code! Topics include
creating galleries, buttons, hyperlinks, animation, and adding audio and video
for a truly dynamic interactive portfolio. Students will create an online portfo-
lio in class. Prerequisite: 56121.
56129 Book Publishing with InDesign
Make custom bookmaking easy with InDesign! Learn the processes and tips
to make attractive wedding and event books, annual reports, long brochures
or promotion books. We will focus on creating effective custom-made photos
books and bookmaking features such as multiple master pages, sectioning, and
table of contents and index creation tools. We will also discuss digital prepress
topics, how to get your book printed, and available template-based book-mak-
ing options. Prerequisite: 56121. Suggested: 56122.
56130 ePublishing with InDesign
InDesign is now a professional authoring tool for ePublications. Find out
about publication formatting for eBooks, exporting files for ePub, adding
metadata to your publication, and the basics of Adobe’s new Digital Publish-
ing Solution with Adobe Digital Editions. We will also discuss PDF and ePUB
support for dedicated e-reader device models and customer demands. Prereq-
uisite: 56122.
56134 Digital Publishing with InDesign UPDATED
Create media-rich interactive publications for iPad and Android devices. Using
InDesign together with the Adobe Digital Publishing Suite (DPS), learn to de-
velop interactive navigation, slide shows, and panoramas. Add audio and video,
pan and zoom capabilities, and bring web content directly into the publication.
Prerequisite: 56121. Suggested: 56128
56181 Acrobat Pro: Working with PDFs
Utilize the note-making and markup capabilities of Acrobat Pro to make
notations to documents for editing and updating. Set up navigation features to
make it easy for users to link to other pages, web pages, or other PDFs. Learn
how to create electronic forms. Discover how a PDF opens for a user, how
to make limited text changes in a PDF, and embed media such as audio and
video. Prerequisite: 51101 or 54101/11 or equivalent experience.

Fall 2013 Digital Arts Catalog

Fall 2013 Digital Arts Catalog

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Fall 2013 Digital Arts Catalog