Take a deep dive in to the social media metrics behind Cartier's social media efforts as it publishes aspirational content for its fans and followers around the world.

1. Cartier
on Social Media
Oct 01 2015 - Dec 31 2015
Cover Image Courtesy of Cartier FB

2. Cartier: Social Media Report
This report looks at how
Cartier
performed on social media between
October 1st – December 31st, 2015

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4. Analysis of
Cartier
Facebook Page
Oct 01, 2015 - Dec 31, 2015

5. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
3,582,513 106,337 3.06% Worldwide
Mostly Older, Female and
Attached.
Cartier

6. Engagement Score
120
Total Posts
42
Total Likes
38,035
Total Comments
648
Total Shares
5,156
BRAND POSTS
Brand Overview

7. 3,420K
3,440K
3,460K
3,480K
3,500K
3,520K
3,540K
3,560K
3,580K
3,600K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Fan Growth
Total Fans
3,582,513
New Fans
106,337

8. Engagement
0
250
500
Cartier had an average engagement score of 120 and a highest of 332.

9. Community Analysis
Cartier fans are mostly Older, Female and Attached. Cartier fans are largely from United States followed by Italy.
Fan Demographics Distribution of Fans
34%
66%
male female
0% 10% 20% 30% 40%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
UnKnown
0K 200K 400K 600K
United States
Italy
Taiwan
France
Mexico
United Kingdom
Brazil
Saudi Arabia
Japan
Dominican Republic

10. 0
0
0
1
1
1
1
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequency
CartierDiamonds 8
BeBrilliant 5
http://goo.gl/X7VrQc 4
Fondation Cartier
collection
4
new Galanterie de
Cartier
3

11. 0%
100%
Brand Participation Brand Non Participation
83%
0%
17%
Posititve Negative Neutral
Brand Posts - Engagement
Cartier responded to 0 conversations generated by the 42
Posts they published.
Cartier receives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment of Brand Posts

12. Most Engaging Brand Posts
23-NOV-15, MON 5:07AM
Fall under the spell of Cartier diamonds in
the new film from #Cartier.
#CartierDiamonds
http://goo ..
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
332 1,291 52 539 Positive
27-NOV-15, FRI 11:02AM
Wrist-y business.
#CartierDiamonds
http://goo.gl/zBQEZ0
22-OCT-15, THU 11:00AM
Brilliance is manifested in this dazzling
bracelet featuring a 64.66-carat pear-
shaped diamond. #Car ..
ENGMT
.
LIKES COMMENTSSHARESSENTIMENT
229 2,105 53 212 Positive
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
228 1,835 42 239 Positive
NO IMAGE NO IMAGE NO IMAGE

13. Brand Posts - Analysis
Brand Post Types Days of the week
0 5 10 15 20 25 30 35 40
0 50 100 150 200
Photos
Links
Videos
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 2 4 6 8 10
0 50 100 150 200
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts

14. Campaign Intel
0 1 2 3 4 5 6 7 8
0 20 40 60 80 100 120 140
#ValentinesDay 2016
#SIHH2016
#HolidaySeason
Number of Posts
Engagement Score
Engagement Score Number of Posts
This is the performance of a selection of Cartier campaigns that have been tagged and tracked
by Unmetric and are not restricted to the time period analyzed

15. Analysis of
Cartier
Twitter Account
Oct 01, 2015 - Dec 31, 2015

16. Brand Overview
FOLLOWERS NEW FOLLOWERS FOLLOWER
GROWTH
COUNTRY
318,767 18,070 6.01% Worldwide
Cartier
@Cartier

17. Engagement Score
213
Total Proactive Tweets
139
Replies Total
72
Favorites Total
13,303
Total Mention
2,452
Total Retweets
4,263
Response Rate (%)
1.03%
Average Reply Time (mins)
852
Most Engaging
Paris Nouvelle Vague
New Collection Today
Most Recent
#CartierSummer
BRAND TWEETS USER TWEETS
Brand Overview
BRAND CAMPAIGNS

18. 290K
295K
300K
305K
310K
315K
320K
325K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Follower Growth
Total Followers
318,767
New Followers
18,070

19. Engagement
0
250
500
750
1,000
Cartier had an average engagement score of 213 and a highest of 821.

20. 0
5
10
15
20
2-Oct 16-Oct 30-Oct 13-Nov 27-Nov 11-Dec 25-Dec
Proactive Tweets Retweets
Brand Tweets
Proactive Tweets Retweets
139 0

21. Posts with Hashtags engage the best. Those with Mentions are the most frequent
0 20 40 60 80 100 120 140 160
0 50 100 150 200 250
Links
Plain Text
Hashtags
Mentions
Number of Posts
Engagement Score
Engagement Score Number of Tweets
Brand Tweet Types

22. 0 10 20 30 40 50 60 70 80 90 100
0 500 1000 1500 2000 2500 3000 3500 4000 4500
#cartier*
#cartierdiamonds*
#galanterie*
#diamonds*
#cartiersummer*
#whatwendywore*
#holidayseason*
#diamond*
#cledecartier*
#gifts*
User Tweets about Hashtag
Brand Tweets about Hashtag
Brand tweets User Tweets
Volume of Tweets with Hashtags

23. 0
50
100
150
200
250
300
350
400
450
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
cartier cartierdiamonds galanterie diamonds cartiersummer
Spread of Hashtags by day

24. 0 50 100 150 200 250 300
#cartier*
#diamonds*
#diamond*
#cartiersummer*
#gifts*
#cledecartier*
#holidayseason*
#cartierdiamonds*
#galanterie*
#whatwendywore*
Engagement Score
Hashtags - Engagement

25. Average Response Rate : 1.03%
0
20
40
60
80
100
120
140
1-Oct
3-Oct
5-Oct
7-Oct
9-Oct
11-Oct
13-Oct
15-Oct
17-Oct
19-Oct
21-Oct
23-Oct
25-Oct
27-Oct
29-Oct
31-Oct
2-Nov
4-Nov
6-Nov
8-Nov
10-Nov
12-Nov
14-Nov
16-Nov
18-Nov
20-Nov
22-Nov
24-Nov
26-Nov
28-Nov
30-Nov
2-Dec
4-Dec
6-Dec
8-Dec
10-Dec
12-Dec
14-Dec
16-Dec
18-Dec
20-Dec
22-Dec
24-Dec
26-Dec
28-Dec
30-Dec
MentionsandReplies
Replies Mentions
Customer Service

26. Average Reply Time : 14 hours 12 minutes
0
1000
2000
3000
4000
5000
6000
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov15-Nov20-Nov25-Nov30-Nov 5-Dec 10-Dec15-Dec20-Dec25-Dec30-Dec
Customer Service

27. Positive Negative Neutral
Customer Service
REPLY ANALYSIS REPLY SENTIMENT
0
5
10
15
20
25
Request For
Direct
Message
Request For
Contact
Request For
View a Link
Request For
Email
Brand
Apology
Plain Text

28. 0
100
200
300
400
500
600
700
800
900
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Replies Mentions
Day of the week

29. 0
50
100
150
200
250
300
350
400
12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM
Replies Mentions
Time of the Day

30. Total number of Retweets : 4,263
-200
0
200
400
600
800
1,000
1,200
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Retweets of Brand Tweets Brand Tweets
Retweets

31. Total number of Mentions: 2,452
-20
0
20
40
60
80
100
120
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Mentions Brand Tweets
Mentions

32. Influencers
Name Followers Tweets
Vogue Magazine 10,384,309 1
‫عادل‬‫علي‬‫بن‬‫علي‬ 5,139,696 1
VOGUE.CO.UK 3,260,845 1
WWD 2,853,181 2
Vogue.fr 2,261,656 7
TOP 5 INFLUENCERS

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