A deep-dive analysis into the social media performance of the top camera brands in India. Benchmark the engagement your brand receives vis-a-vis the rest.

1. April 1st – June 30th 2016
TopCameraBrands
onSocialMedia

2. Camera Brands: Social Media Report
This Report looks at how
Camera Brands
(India Region)
performed on Social Media between
April 1st – June 30th, 2016

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4. Comparison of
"CAMERAS"
Facebook Pages
Apr 01, 2016 - Jun 30, 2016

5. Panasonic India had the largest fan base of 3,601,729 while Nikon India(IN) showed the highest fan growth of 6.04%.
-1.0%
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
7.0%
0K 500K 1,000K 1,500K 2,000K 2,500K 3,000K 3,500K 4,000K
Growth%
Number of Fans
Canon India Nikon India(IN) FujifilmIndia Sony India Panasonic India
Fans

6. 0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Panasonic India FujifilmIndia Nikon India(IN) Sony India Canon India
Countries < 2% Pakistan Other Countries India Countries < 2% Pakistan Other Countries India Countries < 2% Pakistan
Fans - Geography

7. Nikon India(IN) had the highest PTAT of 4.84% as a percentage of its average number of Fans during this time period.
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
0K 500K 1,000K 1,500K 2,000K 2,500K 3,000K 3,500K 4,000K
Peopletalkingabout(as%ofFans)
Average Number of Fans
Canon India Nikon India(IN) FujifilmIndia Sony India Panasonic India
Conversations

8. Sony India published the greatest number of posts (183). Canon India had the highest average engagement, with a score of
559.
0 20 40 60 80 100 120 140 160 180 200
0 100 200 300 400 500 600
Canon India
Nikon India(IN)
FujifilmIndia
Sony India
Panasonic India
Numberof Posts
Engagement Score
Engagement Score Number of Posts
Engagement - Posts

9. Nikon India(IN) received the most number of Likes (835,270), Comments (5,095) and Shares (8,289).
0K 100K 200K 300K 400K 500K 600K 700K 800K 900K
Canon India
Nikon India(IN)
FujifilmIndia
Sony India
Panasonic India
Likes Comments Shares
Engagement Breakdown

10. Most Engaging Brand Posts
CanonIndia
10-JUN-16, FRI 6:38AM
#TravelTale Hundreds of places seen by
thousandsof eyes. Each one has a different
story.What's you ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 72,139 122 76 Uncategorized
CanonIndia
24-MAY-16, TUE 3:44AM
Print what you click with this amazing
offer of EOS 1200D Dual Kit (EF S18-55
IS II & EF S55-250 IS ..
CanonIndia
13-JUN-16, MON 4:25AM
Great travel photographs have the ability to
take you places you have never been
before. They captur ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 60,170 790 499 Uncategorized
ENGMT. LIKES COMMENTS SHARES SENTIMENT
999 59,381 271 196 Uncategorized

11. Most Engaging Brand Posts
CanonIndia
19-JUN-16, SUN 1:30AM
Making it look as smooth as a moonwalk,
Dads zip through a zillion tasks each day.
This #FathersDay, ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
998 47,243 149 190 Uncategorized
NikonIndia(IN)
15-JUN-16, WED 6:30AM
Ace photographer Rathika Ramasamy
Photography is coming to answer all your
photography questions !
..
NikonIndia(IN)
09-MAY-16, MON 4:53AM
Backedby one of the finest imaging
systemsavailable, the Nikon D750 is a
thrill for enthusiasts lo ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
997 58,730 334 227 Uncategorized
ENGMT. LIKES COMMENTS SHARES SENTIMENT
996 58,178 102 78 Positive

12. Nikon India(IN)'s Facebook Page saw the highest number of Fan posts (524).
0 100 200 300 400 500 600
Canon India
Nikon India(IN)
Fujifilm India
Sony India
Panasonic India
Numberof Fan Posts
Fan Posts

13. Canon India received the highest percentage of Positive Sentiment (45.00%).
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Canon India
Nikon India(IN)
FujifilmIndia
Sony India
Panasonic India
Negative Neutral Positive
Sentiment Analysis

14. Sony India responded to the highest percentage of Fan posts (58.36%).
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
0 2000 4000 6000 8000 10000 12000 14000 16000 18000
%ofFanPostsBrandRespondedto
Average Response Time (mins)
Canon India Nikon India(IN) FujifilmIndia Sony India Panasonic India
Brand Responses

15. Sony India published the most with 183 posts, among the brands studied.
15%
29%
13%
21%
22%
FujifilmIndia Sony India Canon India Panasonic India Nikon India(IN)
Share Of Voice – Volume of Posts

16. Nikon India(IN) received the largest volume of Likes (835,270), among the brands studied.
0% 2%
37%
2%
59%
FujifilmIndia Sony India Canon India Panasonic India Nikon India(IN)
Share Of Voice – Likes

17. Nikon India(IN) received the largest volume of Comments (5,095), among the brands compared.
0%
19%
28%
8%
45%
FujifilmIndia Sony India Canon India Panasonic India Nikon India(IN)
Share Of Voice – Comments

18. Nikon India(IN) received the largest volume of Shares (8,289), among the Camera brands analyzed.
0%
21%
23%
7%
49%
FujifilmIndia Sony India Canon India Panasonic India Nikon India(IN)
Share Of Voice – Shares

19. During this time period, SonyAlpha A6300 was the most engaging run by Sony India. Sony India published the most (10) in its
SonyAlpha A6300 campaign.
0 2 4 6 8 10 12
0 5 10 15 20 25
SonyAlpha A6300(Sony
India)
Numberof Posts
Engagement Score
Engagement Score Number of Posts
Campaign Comparison

20. Nikon (India) had the most Promoted Posts, while Sony India had the most Organic Posts.
Promoted/Organic – Brand Posts

21. CANON India's Promoted Posts had the highest engagement, while Nikon (India) had the highest engaging Organic Posts.
Promoted/Organic - Engagement

22. Nikon (India) published the highest number of Promoted Posts while Fujifilm India saw the biggest surge in engagement.
Promoted/Organic – Effect of Promoted Posts on Engagement

23. CANON India's Promoted Posts engaged best with fans while Nikon (India)'s Organic Posts did the same.
Canon and Nikon – Engagement Score Over Time

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25. Analysis of
Canon India
Facebook Page
Apr 01, 2016 - Jun 30, 2016

26. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
1,407,973 44,808 3.29% India
Mostly Young, Male and
Single
Canon India

27. Engagement Score Total Fan Posts
559 413
Total Posts Brand Response Rate
86 15.01%
Total Likes Avg. Reply Time
521,442 1 day, 9 hrs, 13 mins
Total Comments General Sentiment
3,138 Neutral
Total Shares
3,877
BRAND POSTS FAN POSTS
Brand Overview

28. 1,340K
1,350K
1,360K
1,370K
1,380K
1,390K
1,400K
1,410K
1,420K
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-
May
20-
May
27-
May
3-Jun 10-Jun17-Jun24-Jun
Fan Growth
Total Fans
1,407,973
New Fans
44,808

29. Engagement
0
250
500
750
1,000
1,250
1-Apr 5-Apr 9-Apr 13-Apr17-Apr21-Apr25-Apr29-Apr3-May 7-May11-May15-May19-May23-May27-May31-May4-Jun 8-Jun 12-Jun16-Jun20-Jun24-Jun28-Jun
Canon India had an average engagement score of 559 and a highest of 1000.

30. Community Analysis
Canon India fans are mostly Young, Male and Single Canon India fans are largely from India followed by United Arab
Emirates.
Fan Demographics Distributionof Fans
84%
16%
male female
0% 20% 40% 60%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 20% 40% 60%
Single
In a Relationship
Engaged
Married
UnKnown
0K 500K 1,000K 1,500K
India
United Arab Emirates
Bangladesh
United States
Pakistan
Saudi Arabia
Egypt
Morocco
Canada

31. 0
1
2
3
4
5
6
7
1-Apr 15-Apr 29-Apr 13-May 27-May 10-Jun 24-Jun
Brand Posts
Top keywords used Frequency
images 11
photograph 10
ready 10
photography 10
EOS 8

32. 52%
48%
Brand Participation Brand Non Participation
77%
2%
21%
Posititve Negative Neutral
Brand Posts - Engagement
Canon India responded to 45 conversations generated by the 86
Posts they published.
Canon India receives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment of Brand Posts

33. Most Engaging Brand Posts
10-JUN-16, FRI 6:38AM
#TravelTale Hundreds of places seen by
thousandsof eyes. Each one has a different
story.What's you ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 72,139 122 76 Uncategorized
24-MAY-16, TUE 3:44AM
Print what you click with this amazing offer
of EOS 1200D Dual Kit (EF S18-55 IS II & EF
S55-250 IS ..
13-JUN-16, MON 4:25AM
Great travel photographs have the ability to
take you places you have never been
before. They captur ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 60,170 790 499 Uncategorized
ENGMT. LIKES COMMENTS SHARES SENTIMENT
999 59,380 271 196 Uncategorized
NO IMAGE NO IMAGE NO IMAGE

34. Brand Posts - Analysis
Brand Post Types Days of the week
0 10 20 30 40 50 60 70
0 100 200 300 400 500 600 700
Photos
Links
Videos
Plain Text
Polls
Numberof Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20 25
0 200 400 600 800
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Numberof Posts
Engagement Score
Engagement Score Number of Posts

35. Top Keywords Used Frequency
CANON India 140
Canon 130
free 111
SHARE 111
Shutter speed 1 109
User Posts
0
5
10
15
20
25
30
35
40
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May20-May27-May 3-Jun 10-Jun 17-Jun 24-Jun
Positive Neutral Negative

36. Canon India responded to 62 conversations generated by the 419
Posts fans published.
Canon India appears to participate more when Fan conversations
have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
15%
85%
Brand Participation Brand Non Participation
45%
2%
53%
Posititve Negative Neutral

37. Analysis of
Nikon India
Facebook Page
Apr 01, 2016 - Jun 30, 2016

38. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
2,035,834 115,883 6.04% India
Mostly Young, Male and
Single
Nikon India

39. Engagement Score Total Fan Posts
460 524
Total Posts Brand Response Rate
141 12.60%
Total Likes Avg. Reply Time
835,279 2 days, 8 hrs, 1 min
Total Comments General Sentiment
5,097 Neutral
Total Shares
8,289
BRAND POSTS FAN POSTS
Brand Overview

40. 1,860K
1,880K
1,900K
1,920K
1,940K
1,960K
1,980K
2,000K
2,020K
2,040K
2,060K
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-
May
20-
May
27-
May
3-Jun 10-Jun17-Jun24-Jun
Fan Growth
Total Fans
2,035,834
New Fans
115,883

41. Engagement
0
250
500
750
1,000
1-Apr 5-Apr 9-Apr 13-Apr17-Apr21-Apr25-Apr29-Apr3-May 7-May11-May15-May19-May23-May27-May31-May4-Jun 8-Jun 12-Jun16-Jun20-Jun24-Jun28-Jun
Nikon India had an average engagement score of 460 and a highest of 943.

42. Community Analysis
Nikon India fans are mostly Young, Male and Single Nikon India fans are largely from India followed by United States.
Fan Demographics Distributionof Fans
82%
18%
male female
0% 20% 40% 60%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 20% 40% 60%
Single
In a Relationship
Engaged
Married
UnKnown
0K 500K 1,000K 1,500K 2,000K 2,500K
India
United States
United Arab Emirates
Philippines
Indonesia
France
Pakistan
Canada
Saudi Arabia

43. 0
1
2
3
4
5
6
7
8
9
1-Apr 15-Apr 29-Apr 13-May 27-May 10-Jun 24-Jun
Brand Posts
Top keywords used Frequency
pictures 22
Nikon 20
images 20
photographer 19
ISO 14

44. 38%
62%
Brand Participation Brand Non Participation
88%
1% 11%
Posititve Negative Neutral
Brand Posts - Engagement
Nikon India responded to 54 conversations generated by the 141
Posts they published.
Nikon India receives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment of Brand Posts

45. Most Engaging Brand Posts
15-JUN-16, WED 6:30AM
Ace photographer Rathika Ramasamy
Photography is coming to answer all your
photography questions !
..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
997 58,730 334 227 Uncategorized
09-MAY-16, MON 4:53AM
Backedby one of the finest imaging systems
available,the Nikon D750 is a thrill for
enthusiastslo ..
09-MAY-16, MON 4:41AM
D5300 brings an outstanding new level of
image quality and capabilities in a
compact,ergonomic desi ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
996 58,178 102 78 Positive
ENGMT. LIKES COMMENTS SHARES SENTIMENT
996 57,659 123 68 Positive
NO IMAGE NO IMAGE NO IMAGE

46. Brand Posts - Analysis
Brand Post Types Days of the week
0 20 40 60 80 100 120
0 100 200 300 400 500 600
Photos
Videos
Links
Plain Text
Polls
Numberof Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20 25 30
0 200 400 600 800
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Numberof Posts
Engagement Score
Engagement Score Number of Posts

47. Top Keywords Used Frequency
Nikon 199
Photograph 62
Joby Varghese
Photoarts
54
Photography 43
2016 38
User Posts
0
2
4
6
8
10
12
14
16
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May20-May27-May 3-Jun 10-Jun 17-Jun 24-Jun
Positive Neutral Negative

48. Nikon India responded to 66 conversations generated by the 524
Posts fans published.
Nikon India appears to participate more when Fan conversations
have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
13%
87%
Brand Participation Brand Non Participation
23%
3%
74%
Posititve Negative Neutral

49. Analysis of
Panasonic India
Facebook Page
Apr 01, 2016 - Jun 30, 2016

50. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
3,601,729 -16,300 -.45% India
Mostly Young, Male and
Single
Panasonic India

51. Engagement Score Total Fan Posts
21 476
Total Posts Brand Response Rate
131 37.82%
Total Likes Avg. Reply Time
30,982 1 day, 5 hrs, 40 mins
Total Comments General Sentiment
901 Neutral
Total Shares
1,259
BRAND POSTS FAN POSTS
Brand Overview

52. 3,590K
3,595K
3,600K
3,605K
3,610K
3,615K
3,620K
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-
May
20-
May
27-
May
3-Jun 10-Jun17-Jun24-Jun
Fan Growth
Total Fans
3,601,729
New Fans
-16,300

53. Engagement
0
250
500
1-Apr 5-Apr 9-Apr 13-Apr17-Apr21-Apr25-Apr29-Apr3-May 7-May11-May15-May19-May23-May27-May31-May4-Jun 8-Jun 12-Jun16-Jun20-Jun24-Jun28-Jun
Panasonic India had an average engagement score of 21 and a highest of 411.

54. Community Analysis
Panasonic India fans are mostly Young, Male and Single Panasonic India fans are largely from India followed by Pakistan.
Fan Demographics Distributionof Fans
81%
19%
male female
0% 20% 40% 60%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 20% 40% 60% 80%
Single
In a Relationship
Engaged
Married
UnKnown
0K 1,000K 2,000K 3,000K 4,000K
India
Pakistan
Bangladesh
Nepal
United Arab Emirates
United States
Saudi Arabia
Sri Lanka
Canada

55. 0
1
2
3
4
5
6
1-Apr 15-Apr 29-Apr 13-May 27-May 10-Jun 24-Jun
Brand Posts
Top keywords used Frequency
Panasonic 30
clean 7
Panasonic Air Purifier 5
new Panasonic 4
HandyHints 4

56. 15%
85%
Brand Participation Brand Non Participation
38%
19%
43%
Posititve Negative Neutral
Brand Posts - Engagement
Panasonic India responded to 19 conversations generated by the
131 Posts they published.
Panasonic India receives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment of Brand Posts

57. Most Engaging Brand Posts
18-JUN-16, SAT 9:28AM
Narrow necks make it a task to wipe
moisture off the insides of glass vessels.
#HandyHints
ENGMT. LIKES COMMENTS SHARES SENTIMENT
519 11,765 22 101 Uncategorized
29-JUN-16, WED 10:28AM
Love pets, but not their furs sticking to your
sofa? #HandyHints
15-JUN-16, WED 10:15AM
PanasonicCool Lock Technology keeps the
goodnessand freshness of your food
intact. Choose your ref ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
411 8,583 15 64 Uncategorized
ENGMT. LIKES COMMENTS SHARES SENTIMENT
175 2,970 11 37 Positive
NO IMAGE NO IMAGE NO IMAGE

58. Brand Posts - Analysis
Brand Post Types Days of the week
0 20 40 60 80 100 120 140
0 10 20 30 40
Photos
Links
Videos
Plain Text
Polls
Numberof Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20 25 30
0 10 20 30 40 50 60
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Numberof Posts
Engagement Score
Engagement Score Number of Posts

59. Top Keywords Used Frequency
days 111
product 107
service 98
time 97
Panasonic 97
User Posts
0
2
4
6
8
10
12
14
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May20-May27-May 3-Jun 10-Jun 17-Jun 24-Jun
Positive Neutral Negative

60. Panasonic India responded to 180 conversations generated by
the 476 Posts fans published.
Panasonic India appears to participate more when Fan
conversations have greater negative vibes than positive.
User Posts - Engagement
Brand Responses Sentiment
38%
62%
Brand Participation Brand Non Participation
15%
40%
45%
Posititve Negative Neutral

61. Generate Your Own Social Media Report
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It took minutes to create.
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Social Media Report Now

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