Social Media Report- Cosmetics Q1 2016

Cosmetics
Brands
on Social Media
Jan 01 2016 – Mar 31 2016

Cosmetics Brands: Social Media Report
This report captures the performance of
Cosmetics Brands
on social media between
January 1st – March 31st, 2016

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L'Oréal Paris had the largest fan base of 22,711,713 while MAC Cosmetics showed the highest fan growth of 27.56%.
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
0K 5,000K 10,000K 15,000K 20,000K 25,000K
Growth%
Number of Fans
Avon Products, Inc. Clinique Artistry US Estee Lauder smashbox-cosmetics
MAC Cosmetics Chanel Cosmetics Benefit Cosmetics L'Oréal Paris Lancôme
Fans

0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Egypt United States Philippines Countries < 2% Argentina Malaysia Brazil Other Countries Italy India
Fans - Geography

Artistry US had the highest PTAT of 3.31% as a percentage of its average number of Fans during this time period.
0.0%
0.5%
1.0%
1.5%
2.0%
2.5%
3.0%
3.5%
0K 5,000K 10,000K 15,000K 20,000K 25,000K
Peopletalkingabout(as%ofFans)
Average Number of Fans
Avon Products, Inc. Artistry US Clinique Estee Lauder MAC Cosmetics smashbox-cosmetics Chanel Cosmetics Benefit Cosmetics L'Oréal Paris Lancôme
Conversations

Avon Products, Inc. published the greatest number of posts (145). Artistry US had the highest average engagement, with a
score of 952.
0 20 40 60 80 100 120 140 160
0 100 200 300 400 500 600 700 800 900 1000
Avon
Clinique
Artistry US
Estee Lauder
Smashbox
M.A.C
Benefit
L'Oréal Paris
Lancôme
Number of Posts
Engagement Score
Engagement Score Number of Posts
Engagement - Posts

MAC Cosmetics received the most number of Likes (311,882), MAC Cosmetics got the most number of Comments (22,143)
and Avon Products, Inc. had the most number of Shares (58,330).
0K 50K 100K 150K 200K 250K 300K 350K
Avon Products, Inc.
Artistry US
Clinique
Estee Lauder
MAC Cosmetics
smashbox-cosmetics
Chanel Cosmetics
Benefit Cosmetics
L'Oréal Paris
Lancôme
Likes Comments Shares
Engagement Breakdown

Most Engaging Brand Posts
Artistry US
09-MAR-16, WED 10:55AM
Time to live vibrantly! Color your weekend's
make up routine with the NEW Limited
Edition Pacific Li ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 1,814 33 1,662 Uncategorized
Artistry US
13-FEB-16, SAT 11:28AM
Continuing our partnership with designer
Pamella Roland as official makeup
sponsor, Artistry graced ..
Artistry US
04-FEB-16, THU 10:55AM
Get ready for round-the-clock perfection!
Artistry Exact Fit Longwearing Foundation—
Coming February ..
ENGMT.LIKES COMMENTS SHARES SENTIMENT
1,000 2,241 31 2,403 Uncategorized
1,000 2,903 118 1,585 Positive

Artistry US
23-MAR-16, WED 10:55AM
Enjoy 5 ways to bring out your beach
beauty—Limited Edition Artistry Pacific Lights
Light Up Lip Glo ..
999 2,826 45 1,278 Uncategorized
Artistry US
09-MAR-16, WED 12:00PM
Es tiempo de vivir dinámicamente!
Agrégale color a tu maquillaje de fin de
semana con la NUEVA Colec ..
Benefit Cosmetics
19-FEB-16, FRI 10:49PM
The fabulous @JadeyWadey180 slays this
dew the hoola liquid bronzer contour! Head
to YouTube to see ..
ENGMT.LIKES COMMENTSSHARES SENTIMENT
999 2,125 37 1,203 Uncategorized
999 29,197 3,764 2,855 Uncategorized

MAC Cosmetics's Facebook Page saw the highest number of Fan posts (4,309).
0 500 1000 1500 2000 2500 3000 3500 4000 4500 5000
Avon Products, Inc.
Clinique
Artistry US
Estee Lauder
smashbox-cosmetics
MAC Cosmetics
Chanel Cosmetics
Benefit Cosmetics
Number of Fan Posts
Fan Posts

Benefit Cosmetics received the highest percentage of Positive Sentiment (53.00%).
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Avon Products, Inc.
Clinique
Artistry US
Estee Lauder
smashbox-cosmetics
MAC Cosmetics
Chanel Cosmetics
Benefit Cosmetics
Negative Neutral Positive
Sentiment Analysis

MAC Cosmetics responded to the highest percentage of Fan posts (25.10%).
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
0 10000 20000 30000 40000 50000 60000
%ofFanPostsBrandRespondedto
Average Response Time (mins)
Avon Products, Inc. Clinique Artistry US Estee Lauder smashbox-cosmetics MAC Cosmetics Chanel Cosmetics Benefit Cosmetics
Brand Responses

Among cosmetics brands, Avon Products, Inc. published the most with 145 posts.
0%
10%
24%
0%6%
14%
22%
7%
12%
5%
Chanel Cosmetics smashbox-cosmetics Avon Products, Inc. Clinique Benefit Cosmetics Artistry US MAC Cosmetics Estee Lauder Lancôme L'Oréal Paris
Share Of Voice – Volume of Posts

MAC Cosmetics received the largest volume of Likes (311,882), among the brands studied
0% 2%
11% 0%
13%
11%
36%
27%
0% 0%
Chanel Cosmetics Smashbox Avon Products, Inc. Clinique Benefit Cosmetics Artistry US MAC Cosmetics Estee Lauder Lancôme L'Oréal Paris
Share Of Voice – Likes

MAC Cosmetics received the largest volume of Comments (22,143), among the brands analyzed
0%
2%
9% 0%
23%
3%
49%
14%
0% 0%
Share Of Voice – Comments

Avon Products, Inc. received the largest volume of Shares (58,330), among the cosmetics brands.
0% 1%
41%
0%
6%
31%
14%
7%
0% 0%
Share Of Voice – Shares

During this time period, #BBCream was the most engaging run by smashbox-cosmetics. Benefit Cosmetics published the most
(3) in its #airpatrol campaign.
0 0.5 1 1.5 2 2.5 3 3.5
0 50 100 150 200 250
#WhatsYourWhy(Avon
Products, Inc.)
BCA Campaign Fight
Against Breast…
#BBCream(smashbox-
cosmetics)
Valentine’s Day(MAC
Cosmetics)
#airpatrol(Benefit
Cosmetics)
#GoldenWeek(L'Oréal
Paris)
Number of Posts
Engagement Score
Campaign Comparison

Analysis of
Benefit Cosmetics
Facebook Page
Jan 01, 2016 - Mar 31, 2016

Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY
2,094,277 98,557 4.94%
United
States
Benefit Cosmetics

Engagement Score Total Fan Posts
446 407
Total Posts Brand Response Rate
38 25.06%
Total Likes Avg. Reply Time
110,928 1 day, 12 hrs, 14 mins
Total Comments General Sentiment
10,406 Positive
Total Shares
8,760
Most Engaging Content Type
Ad Campaigns
Least Engaging Content Type
Event
Most Prolific Content Type
Product Oriented Posts
Most Engaging Campaign
#TGIF
Most Recent Campaign
#airpatrol
BRAND POSTS FAN POSTS
Brand Overview
CONTENT & CAMPAIGNS

1,940K
1,960K
1,980K
2,000K
2,020K
2,040K
2,060K
2,080K
2,100K
2,120K
31-Dec 14-Jan 28-Jan 11-Feb 25-Feb 10-Mar 24-Mar
Fan Growth
Total Fans
2,094,277
New Fans
98,557

Engagement
0
250
500
750
1,000
1,250
1-Jan 5-Jan 9-Jan 13-Jan17-Jan21-Jan25-Jan29-Jan2-Feb 6-Feb10-Feb14-Feb18-Feb22-Feb26-Feb1-Mar 5-Mar 9-Mar13-Mar17-Mar21-Mar25-Mar29-Mar
Benefit Cosmetics had an average engagement score of 446 and a highest of 999.

Community Analysis
Benefit Cosmetics fans are largely from United States followed by Philippines.
Distribution of Fans
0K 200K 400K 600K 800K 1,000K 1,200K
United States
Philippines
United Kingdom
Thailand
Brazil
Mexico
Ireland
Malaysia
France

0
0
0
1
1
1
1
1-Jan 15-Jan 29-Jan 12-Feb 26-Feb 11-Mar 25-Mar
Brand Posts
Top keywords used Frequency
brand new 9
Benefit 9
flawless 5
tanlines body bronzer 4
dew 4

34%
66%
Brand Participation Brand Non Participation
94%
6%
0%
Posititve Negative Neutral
Brand Posts - Engagement
Benefit Cosmetics responded to 13 conversations generated by
the 38 Posts they published.
Benefit Cosmetics receives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment of Brand Posts

19-FEB-16, FRI 10:49PM
The fabulous @JadeyWadey180 slays this
dew the hoola liquid bronzer contour! Head
to YouTube to see ..
999 29,197 3,764 2,855 Uncategorized
29-JAN-16, FRI 11:35AM
NEW PRODUCT ALERT! ???????? Get ready
to go for the bronze with our newest hoola
goodies! ???? Dew t ..
09-MAR-16, WED 2:06PM
????
995 36,827 1,251 1,625 Positive
937 9,583 805 1,764 Uncategorized
NO IMAGE NO IMAGE NO IMAGE

Brand Posts - Analysis
Brand Post Types Days of the week
0 5 10 15 20 25 30
0 100 200 300 400 500 600 700
Videos
Photos
Number of Posts
Engagement Score
0 2 4 6 8 10
0 200 400 600 800 1,000
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score

Top Keywords Used Frequency
Benefit Cosmetics 234
products 83
mascara 65
makeup 61
Beauty 56
User Posts
0
2
4
6
8
10
12
1-Jan 8-Jan 15-Jan 22-Jan 29-Jan 5-Feb 12-Feb 19-Feb 26-Feb 4-Mar 11-Mar 18-Mar 25-Mar
Positive Neutral Negative

Benefit Cosmetics responded to 102 conversations generated by
the 407 Posts fans published.
Benefit Cosmetics appears to participate more when Fan
conversations have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
25%
75%
53%
5%
42%

Most of Benefit Cosmetics posts were around 'Product Oriented Posts', and posts around 'Ad Campaigns' received the highest
engagement.
Content Intel
0 5 10 15 20 25
0 100 200 300 400 500 600 700 800 900 1000
Others
Event
Ad Campaigns
Contest
Question to fans
Number of Posts
Engagement Score

In Benefit Cosmetics Posts about Personal Care, Beauty Tips posts received the highest engagement.
Content Intel
0 1 2 3 4
0 50 100 150 200 250 300
Beauty Tips
Like This/Engagement Oriented Posts
Number of Posts
Engagement Score

Campaign Intel
0 1 2 3 4
0 50 100 150 200 250 300 350
#airpatrol
#BoldIsBeautiful
#browbestie
Number of Posts
Engagement Score
Unmetric provides tags to social media campaigns. Here are a few examples from Benefit that are not
limited to the period under study

Analysis of
Clinique
Facebook Page
Jan 01, 2016 - Mar 31, 2016

Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
9,091,387 277,795 3.15% Worldwide
Mostly Young, Female and
Attached.
Clinique

6 25
1 12.00%
80 34 days, 10 hrs, 4 mins
9 Neutral
Total Shares
10
Brand Overview

8,650K
8,700K
8,750K
8,800K
8,850K
8,900K
8,950K
9,000K
9,050K
9,100K
9,150K
1-Jan 8-Jan 15-Jan22-Jan29-Jan 5-Feb 12-
Feb
19-
Feb
26-
Feb
4-Mar 11-
Mar
18-
Mar
25-
Mar
Fan Growth
Total Fans
9,091,387
New Fans
277,795

Community Analysis
Clinique fans are mostly Young, Female and Attached. Clinique fans are largely from United States followed by Brazil.
Fan Demographics Distribution of Fans
2%
98%
male female
0% 10% 20% 30% 40%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
UnKnown
0K 1,000K 2,000K 3,000K
United States
Brazil
Thailand
United Kingdom
Malaysia
India
Turkey
Italy
Mexico

perfectpicks 4
free gift 4
Dillard 4
Cosmetics 4
Clinique lovers 4
User Posts
0
1
1
2
2
3
3
4
4
5

Clinique responded to 3 conversations generated by the 25 Posts
fans published.
Clinique appears to participate more when Fan conversations
have greater positive vibes than negative.
12%
88%
20%
0%
80%

Analysis of
Estee Lauder
Facebook Page
Jan 01, 2016 - Mar 31, 2016

Brand Overview
1,951,485 54,141 2.85%
United
States
Mostly Older, Female and
Attached.
Estee Lauder

536 515
43 16.31%
227,912 23 hrs, 24 mins
6,280 Neutral
Total Shares
9,193
Question to fans
Engagement Oriented Posts
Little Black Primer
BCA Campaign Fight
Against Breast Cancer
Brand Overview
CONTENT & CAMPAIGNS

1,860K
1,870K
1,880K
1,890K
1,900K
1,910K
1,920K
1,930K
1,940K
1,950K
1,960K
Fan Growth
Total Fans
1,951,485
New Fans
54,141

Engagement
0
250
500
750
1,000
1,250
1-Jan 5-Jan 9-Jan 13-Jan 17-Jan 21-Jan 25-Jan 29-Jan 2-Feb 6-Feb 10-Feb 14-Feb 18-Feb 22-Feb 26-Feb 1-Mar 5-Mar 9-Mar 13-Mar17-Mar21-Mar25-Mar29-Mar
Estee Lauder had an average engagement score of 536 and a highest of 982.

Community Analysis
Estee Lauder fans are mostly Older, Female and Attached. Estee Lauder fans are largely from United States followed by
Mexico.
1%
99%
male female
0% 10% 20% 30%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
UnKnown
0K 500K 1,000K 1,500K
United States
Mexico
United Kingdom
Malaysia
Thailand
India
Greece
Pakistan
Philippines
Mongolia

0
1
1
2
2
3
Brand Posts
Pure Color Envy Matte 6
Valentine 4
Double Wear 4
Advanced Night Repair 3
Envy Lipstick 3

81%
19%
Estee Lauder responded to 35 conversations generated by the 43 Posts they published.
Brand Responses

12-FEB-16, FRI 10:57AM
Double Wear: a lifesaver during Fashion
Week (and every week, for that matter:
http://estee.cm/Doubl ..
982 30,971 864 737 Uncategorized
16-MAR-16, WED 4:00PM
How much do you love lipstick?
http://estee.cm/LipstickEnvy
20-MAR-16, SUN 9:00AM
Celebrating the first day of spring by
changing up our signature scent. Which
would you pick? http:/ ..

0 10 20 30 40 50
0 100 200 300 400 500 600
Photos
Number of Posts
Engagement Score
0 2 4 6 8 10 12
0 200 400 600 800
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score

Estee Lauder 319
products 109
animals 69
beauty 66
Cosmetics 46
User Posts
0
5
10
15
20
25
30

Estee Lauder responded to 84 conversations generated by the
515 Posts fans published.
Estee Lauder appears to participate more when Fan conversations
have greater positive vibes than negative.
16%
84%
35%
11%
54%

Most of Estee Lauder posts were around 'Product Oriented Posts', and posts around 'Question to fans' received the highest
engagement.
Content Intel
0 5 10 15 20 25 30 35
0 100 200 300 400 500 600 700 800
Others
Question to fans
Number of Posts
Engagement Score

In Estee Lauder Posts about General Happenings, the category Festival/Greetings received the highest engagement.
Content Intel
0 1 2 3 4 5
0 50 100 150 200 250 300 350 400
Question to fans
Festival/Greetings
Number of Posts
Engagement Score

Campaign Intel
0 1 2 3
0 100 200 300 400 500 600
BCA Campaign Fight Against Breast Cancer
#AERINBeauty
#DoubleWear
Number of Posts
Engagement Score
Unmetric assigns tags to social media campaigns. See here some Estee Lauder campaigns and their tags that
are not confined to this quarter

Analysis of
MAC Cosmetics
Facebook Page
Jan 01, 2016 - Mar 31, 2016

Brand Overview
14,320,455 3,093,795 27.56% Worldwide
Attached.
MAC Cosmetics

90 4,148
133 25.10%
311,882 1 day, 20 hrs, 9 mins
22,143 Neutral
Total Shares
19,763
Celebrity Endorser Content
Ad Campaigns
M•A•C Baking Beauties
Valentine’s Day
Brand Overview
CONTENT & CAMPAIGNS

0K
2,000K
4,000K
6,000K
8,000K
10,000K
12,000K
14,000K
16,000K
Fan Growth
Total Fans
14,320,455
New Fans
3,093,795

Engagement
0
250
500
1-Jan 5-Jan 9-Jan 13-Jan17-Jan21-Jan25-Jan29-Jan 2-Feb 6-Feb10-Feb14-Feb18-Feb22-Feb26-Feb1-Mar 5-Mar 9-Mar13-Mar17-Mar21-Mar25-Mar29-Mar
MAC Cosmetics had an average engagement score of 90 and a highest of 378.

Community Analysis
MAC Cosmetics fans are mostly Young, Female and Attached. MAC Cosmetics fans are largely from United States followed by
Brazil.
2%
98%
male female
0% 20% 40% 60%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
UnKnown
0K 1,000K 2,000K 3,000K 4,000K
United States
Brazil
Mexico
United Kingdom
India
Thailand
Italy
France
Germany
Zambia

0
1
2
3
4
5
6
Brand Posts
M·A·C 44
Fashion Week 31
beauty 18
M·A·C Culture 13
style 11

60%
40%
82%
2%
16%
MAC Cosmetics responded to 80 conversations generated by the
133 Posts they published.
MAC Cosmetics receives more positive than negative vibes from

15-JAN-16, FRI 10:00AM
Find your match this Valentine’s Day – get
the right look for a swipe right with our
curated selecti ..
500 13,520 744 1,363 Positive
09-JAN-16, SAT 10:00AM
Shock of the blue! Start the year with
Director of Makeup Artistry Romero Jennings
and the first of ..
13-JAN-16, WED 3:06PM
Good girls, bad girls, go glam! VIVA GLAM
Ariana Grande, available in select markets
now! http://bit ..
417 10,218 463 1,113 Positive
399 10,244 1,062 690 Positive
NO IMAGE NO IMAGE

0 20 40 60 80 100
0 20 40 60 80 100 120
Photos
Videos
Number of Posts
Engagement Score
0 10 20 30 40
0 50 100 150
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score

MAC Cosmetics 1852
MAC 733
products 597
animals 516
makeup 448
User Posts
0
20
40
60
80
100
120
140
1-Jan 8-Jan 15-Jan 22-Jan 29-Jan 5-Feb 12-Feb 19-Feb 26-Feb 4-Mar 11-Mar18-Mar25-Mar

MAC Cosmetics responded to 1,041 conversations generated by
the 4,148 Posts fans published.
MAC Cosmetics appears to participate more when Fan
conversations have greater positive vibes than negative.
25%
75%
26%
11%
63%

Most of MAC Cosmetics posts were around 'Product Oriented Posts', and posts around 'Celebrity Endorser Content' received
the highest engagement.
Content Intel
0 5 10 15 20 25 30 35 40 45
0 50 100 150 200 250
Brand News
Others
Event
Corporate Social…
Ad Campaigns
Photos
Celebrity Endorser Content
Number of Posts
Engagement Score

In MAC Cosmetics Posts about Personal Care, Like
This/Engagement Oriented Posts posts received the highest
engagement.
In MAC Cosmetics Posts about General Happenings, the category
Entertainment received the highest engagement.
Content Intel
About Personal Care About General Happenings
0 5 10 15
0 50 100 150 200
Others
Event
Beauty Tips
News
Like This/Engagement
Oriented Posts
Number of Posts
Engagement Score
0 1 2 3 4
0 20 40 60 80 100
Others
Entertainment
Festival/Greetings
Number of Posts
Engagement Score

Campaign Intel – 3 most recent campaigns
Jan 01, 2016 - Mar 31, 2016 Entire Campaign
0 1 2 3 4
0 100 200 300
Valentine’s Day
#AW16 New York
Fashion Week
Mercedes-Benz
Fashion Week Berlin
2016
Number of Posts
Engagement Score
0 1 2 3 4
0 50 100 150 200 250
Valentine’s Day
#AW16 New York
Fashion Week
Mercedes-Benz
Fashion Week Berlin
2016
Number of Posts
Engagement Score

Analysis of
Smashbox
Facebook Page
Jan 01, 2016 - Mar 31, 2016

Brand Overview
1,442,188 48,377 3.47%
United
States
Attached.
Smashbox

55 170
62 0.00%
17,613 0 sec
796 Neutral
Total Shares
779
Step-by-step Contour Kit
#BBCream
Brand Overview
CONTENT & CAMPAIGNS

1,360K
1,370K
1,380K
1,390K
1,400K
1,410K
1,420K
1,430K
1,440K
1,450K
Fan Growth
Total Fans
1,442,188
New Fans
48,377

Engagement
0
250
500
750
1-Jan 5-Jan 9-Jan 13-Jan17-Jan21-Jan25-Jan29-Jan 2-Feb 6-Feb10-Feb14-Feb18-Feb22-Feb26-Feb1-Mar 5-Mar 9-Mar13-Mar17-Mar21-Mar25-Mar29-Mar
Smashbox had an average engagement score of 55 and a highest of 572.

Community Analysis
Smashbox fans are mostly Young, Female and Attached. Smashbox fans are largely from United States followed by Canada.
2%
98%
male female
0% 10% 20% 30% 40%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
UnKnown
0K 400K 800K 1,200K
United States
Canada
United Kingdom
Mexico
Brazil
Philippines
Australia
Thailand
Pakistan
Japan

0
1
2
3
4
5
6
Brand Posts
shades 13
skin 10
shadows 6
L.A 6
matte 5

3%
97%
66%
5%
29%
Smashbox responded to 2 conversations generated by the 62
Posts they published.
Smashbox receives more positive than negative vibes from

07-MAR-16, MON 5:43PM
Tune into Smashbox on HSN! We’re
previewing some of our launches (including
this multitasking must-h ..
01-MAR-16, TUE 5:46PM
Seriously the perfect pair (Limitless Liquid
Liner and Double Exposure Palette). Trust.
12-JAN-16, TUE 4:49PM
It's #PrimerAppreciationDay (not really, but
there should totally be one). Because
guess who's now t ..
172 964 46 36 Positive

0 10 20 30 40 50 60
0 10 20 30 40 50 60 70
Photos
Videos
Plain Text
Number of Posts
Engagement Score
0 5 10 15 20
0 20 40 60 80 100
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score

Smashbox Cosmetics 109
makeup 37
products 32
beauty 31
eyes 23
User Posts
0
1
2
3
4
5
6
7
8
9

Smashbox-cosmetics appears to participate more when Fan conversations have greater positive vibes than negative.
Sentiment
42%
6%
52%

Campaign Intel
0 1 2 3
0 200 400 600 800 1000
#BBCream
Launch of Maple Leaf-inspired red lipstick
Cat-Eye Kits
Number of Posts
Engagement Score
Unmetric tags social media campaigns run by brands. Below is a sample from Smartbox campaigns not
restricted to the quarter covered in this report.

Thanks!
Pleasecontactusat NotJustNumbers@unmetric.comformoreinformation.

Social Media Report- Cosmetics Q1 2016

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Social Media Report- Cosmetics Q1 2016