Check out how the top gyms in the United States get engagement on Social Media, during the month of July 2016. Find a host of engagement metrics, promotion statistics and more in this report.

1. Image courtesy : Pixabay
July 1st – July 31st 2016
TopGyms
onSocialMedia

2. Gyms: Social Media Report
This Report looks at how
Gyms
performed on Social Media between
July 1st – July 31st, 2016

3. Generate Your Own Social Media Report
This report was generated entirely by the
Unmetric Reporting Engine.
It took minutes to create.
Create Your Free
Social Media Report Now

4. Comparison of
“GYMS"
Facebook Pages
Jul 01, 2016 - Jul 31, 2016

5. Planet Fitness had the largest fan base of 3,316,317 while Planet Fitness showed the highest fan growth of 233.67%.
0.0%
50.0%
100.0%
150.0%
200.0%
250.0%
0K 500K 1,000K 1,500K 2,000K 2,500K 3,000K 3,500K
Growth%
Number of Fans
24 Hour Fitness Anytime Fitness LA Fitness Equinox Life Time Fitness Gold's Gym Crunch gym Planet Fitness Blink Fitness
Fans

6. 0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Life Time Fitness LA Fitness Gold's Gym Blink Fitness Planet Fitness Crunch gym Equinox Anytime Fitness 24 Hour Fitness
Egypt United States Philippines Countries < 2% Mexico Peru Australia Other Countries United Kingdom India
Fans - Geography

7. Anytime Fitness had the highest PTAT of 3.33% as a percentage of its average number of Fans during this time period.
0.0%
0.5%
1.0%
1.5%
2.0%
2.5%
3.0%
3.5%
0K 200K 400K 600K 800K 1,000K 1,200K 1,400K 1,600K 1,800K 2,000K
Peopletalkingabout(as%ofFans)
Average Number of Fans
24 Hour Fitness LA Fitness Anytime Fitness Equinox Life Time Fitness Gold's Gym Crunch gym Planet Fitness Blink Fitness
Conversations

8. Anytime Fitness published the greatest number of posts (44). Anytime Fitness had the highest average engagement, with a
score of 595.
0 5 10 15 20 25 30 35 40 45 50
0 100 200 300 400 500 600 700
24 Hour Fitness
Anytime Fitness
LA Fitness
Equinox
Life Time
Fitness
Gold's Gym
Crunch gym
Planet Fitness
Blink Fitness
Numberof Posts
Engagement Score
Engagement Score Number of Posts
Engagement - Posts

9. Anytime Fitness received the most number of Likes (29,961), Comments (3,578) and Shares (4,295).
0K 5K 10K 15K 20K 25K 30K 35K
24 Hour Fitness
LA Fitness
Anytime Fitness
Equinox
Life Time Fitness
Gold's Gym
Crunch gym
Planet Fitness
Blink Fitness
Likes Comments Shares
Engagement Breakdown

10. Most Engaging Brand Posts
LA Fitness
15-JUL-16, FRI 12:22PM
Her behavior is appalling and puts every
member'sprivacy at risk. We ended her
membershipand she c ..
ENGMT. LIKES COMMENTS SHARESSENTIMENT
1,000 14,366 2,938 577 Positive
Anytime Fitness
20-JUL-16, WED 12:01PM
It's summer, it's hot, be prepared!
Anytime Fitness
22-JUL-16, FRI 3:01PM
Just to name a few... #GetStrong
#StayStrong
http://bit.ly/1pgN4C0
ENGMT. LIKES COMMENTS SHARES SENTIMENT
989 3,825 147 432 Positive
ENGMT. LIKES COMMENTS SHARES SENTIMENT
987 3,403 61 491 Positive

11. Most Engaging Brand Posts
Anytime Fitness
29-JUL-16, FRI 12:01PM
WORK IT!!
ENGMT. LIKES COMMENTS SHARES SENTIMENT
978 4,294 79 283 Positive
Anytime Fitness
06-JUL-16, WED 10:01AM
Over-indulge?Detox with this easy recipe!
Anytime Fitness
13-JUL-16, WED 8:32PM
For real, though! #BestFeelingEver
ENGMT. LIKES COMMENTS SHARES SENTIMENT
974 1,111 63 571 Positive
ENGMT. LIKES COMMENTS SHARES SENTIMENT
939 2,531 107 242 Positive

12. Planet Fitness's Facebook Page saw the highest number of Fan posts (281).
0 50 100 150 200 250 300
24 Hour Fitness
Anytime Fitness
LA Fitness
Equinox
Life Time Fitness
Gold's Gym
Crunch gym
Planet Fitness
Blink Fitness
Numberof Fan Posts
Fan Posts

13. Equinox received the highest percentage of Positive Sentiment (39.00%).
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
24 Hour Fitness
Anytime Fitness
Equinox
Life Time Fitness
Gold's Gym
Crunch gym
Planet Fitness
Blink Fitness
Negative Neutral Positive
Sentiment Analysis

14. Planet Fitness responded to the highest percentage of Fan posts (58.72%).
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
0 5000 10000 15000 20000 25000 30000
%ofFanPostsBrandRespondedto
Average Response Time (mins)
24 Hour Fitness Anytime Fitness Equinox Life Time Fitness Gold's Gym Crunch gym Planet Fitness Blink Fitness
Brand Responses

15. Anytime Fitness published the most with 44 posts.
12%
17%
4%
4%
16%
23%
8%
12%
4%
Equinox Crunch gym Blink Fitness Life Time Fitness Gold's Gym Anytime Fitness 24 Hour Fitness LA Fitness Planet Fitness
Share Of Voice – Volume of Posts

16. Anytime Fitness received the largest volume of Likes (29,961).
13% 3%
0%
1%
4%
41%
0%
21%
17%
Equinox Crunch gym Blink Fitness Life Time Fitness Gold's Gym Anytime Fitness 24 Hour Fitness LA Fitness Planet Fitness
Share Of Voice – Likes

17. LA Fitness received the largest volume of Comments (3,578).
5%
1% 0%
1%
2%
13%
1%
44%
33%
Equinox Crunch gym Blink Fitness Life Time Fitness Gold's Gym Anytime Fitness 24 Hour Fitness LA Fitness Planet Fitness
Share Of Voice – Comments

18. Anytime Fitness received the largest volume of Shares (4,295).
6%
2%
0%
3%
5%
59%
1%
10%
14%
Equinox Crunch gym Blink Fitness Life Time Fitness Gold's Gym Anytime Fitness 24 Hour Fitness LA Fitness Planet Fitness
Share Of Voice – Shares

19. Anytime Fitness had the most Promoted Posts, while Gold's Gym had the most Organic Posts.
Promoted/Organic: Volume of Brand Posts

20. LA Fitness's Promoted Posts had the highest engagement, while Planet Fitness had the highest engaging Organic Posts.
Promoted/Organic: Engagement

21. Anytime Fitness published the highest number of Promoted Posts while CRUNCH saw the biggest surge in engagement.
Promoted/Organic: Effect on Engagement

22. Generate Your Own Social Media Report
This report was generated entirely by the
Unmetric Reporting Engine.
It took minutes to create.
Create Your Free
Social Media Report Now

23. Analysis of
Anytime Fitness
Facebook Page
Jul 01, 2016 - Jul 31, 2016

24. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY
233,786 2,857 1.24% United States
Anytime Fitness

25. Engagement Score Total Fan Posts
595 88
Total Posts Brand Response Rate
44 29.55%
Total Likes Avg. Reply Time
29,961 1 day, 3 hrs, 40 mins
Total Comments General Sentiment
1,038 Neutral
Total Shares
4,295
BRAND POSTS FAN POSTS
Brand Overview

26. 229K
230K
230K
231K
231K
232K
232K
233K
233K
234K
234K
235K
30-Jun 7-Jul 14-Jul 21-Jul 28-Jul
Fan Growth
Total Fans
233,786
New Fans
2,857

27. Engagement
0
250
500
750
1,000
1,250
1-Jul 5-Jul 9-Jul 13-Jul 17-Jul 21-Jul 25-Jul 29-Jul
Anytime Fitness had an average engagement score of 595 and a highest of 987.

28. Community Analysis
Anytime Fitness fans are largely from United States followed by Australia.
Distributionof Fans
0K 50K 100K 150K 200K 250K
United States
Australia
Canada
India
Mexico
United Kingdom
Singapore
New Zealand
Philippines
Dominican Republic

29. 0
1
1
2
2
3
3
4
1-Jul 8-Jul 15-Jul 22-Jul 29-Jul
Brand Posts
Top keywords used Frequency
progress 2
MotivationMonday 2
5K training plan 2
cardio 2
simple crowd-pleaser 2

30. 11%
89%
Brand Participation Brand Non Participation
92%
5%
3%
Posititve Negative Neutral
Brand Posts - Engagement
Anytime Fitness responded to 5 conversations generated by the
44 Posts they published.
Anytime Fitness receives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment of Brand Posts

31. Most Engaging Brand Posts
20-JUL-16, WED 12:01PM
It's summer, it's hot, be prepared!
ENGMT. LIKES COMMENTS SHARES SENTIMENT
989 3,825 147 432 Positive
22-JUL-16, FRI 3:01PM
Just to name a few... #GetStrong
#StayStrong
http://bit.ly/1pgN4C0
29-JUL-16, FRI 12:01PM
WORK IT!!
ENGMT. LIKES COMMENTS SHARES SENTIMENT
987 3,403 61 491 Positive
ENGMT. LIKES COMMENTS SHARES SENTIMENT
978 4,294 79 283 Positive
NO IMAGE NO IMAGE NO IMAGE

32. Brand Posts - Analysis
Brand Post Types Days of the week
0 5 10 15 20 25 30
0 100 200 300 400 500 600 700
Photos
Links
Videos
Plain Text
Polls
Numberof Posts
Engagement Score
Engagement Score Number of Posts
0 2 4 6 8 10 12
0 200 400 600 800 1,000
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Numberof Posts
Engagement Score
Engagement Score Number of Posts

33. Top Keywords Used Frequency
Anytime Fitness 17
membership 11
annual Top Global
Franchise
4
Franchise list 3
Planet Fitness 3
User Posts
0
1
2
3
4
5
6
7
8
9
10
1-Jul
2-Jul
3-Jul
4-Jul
5-Jul
6-Jul
7-Jul
8-Jul
9-Jul
10-Jul
11-Jul
12-Jul
13-Jul
14-Jul
15-Jul
16-Jul
17-Jul
18-Jul
19-Jul
20-Jul
21-Jul
22-Jul
23-Jul
24-Jul
25-Jul
26-Jul
27-Jul
28-Jul
29-Jul
30-Jul
31-Jul
Positive Neutral Negative

34. Anytime Fitness responded to 26 conversations generated by the
88 Posts fans published.
Anytime Fitness appears to participate more when Fan
conversations have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
30%
70%
Brand Participation Brand Non Participation
37%
8%
55%
Posititve Negative Neutral

35. Analysis of
LA Fitness
Facebook Page
Jul 01, 2016 - Jul 31, 2016

36. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY
372,526 950 .26% United States
LA Fitness

37. Engagement Score Total Fan Posts
458 0
Total Posts
23
Total Likes
15,477
Total Comments
3,578
Total Shares
697
BRAND POSTS
Brand Overview
FAN POSTS

38. 371K
371K
371K
372K
372K
372K
372K
372K
373K
373K
30-Jun 7-Jul 14-Jul 21-Jul 28-Jul
Fan Growth
Total Fans
372,526
New Fans
950

39. Engagement
0
250
500
750
1,000
1,250
1-Jul 5-Jul 9-Jul 13-Jul 17-Jul 21-Jul 25-Jul 29-Jul
LA Fitness had an average engagement score of 458 and a highest of 1000.

40. Community Analysis
LA Fitness fans are largely from United States followed by Canada.
Distributionof Fans
0K 50K 100K 150K 200K 250K 300K 350K 400K
United States
Canada
Mexico
United Kingdom
India
Brazil
Iran
Egypt
Pakistan
New Zealand

41. 0
1
1
2
2
3
3
4
1-Jul 8-Jul 15-Jul 22-Jul 29-Jul
Brand Posts
Top keywords used Frequency
official LA Fitness gear 5
summer 5
code 3
15 3
Keely 2

42. 91%
0%
9%
Posititve Negative Neutral
Brand Posts - Engagement
LA Fitness receives more positive than negative vibes from comments on their Posts.
Sentiment of Brand Posts

43. Most Engaging Brand Posts
15-JUL-16, FRI 12:22PM
Her behavior is appalling and puts every
member'sprivacy at risk. We ended her
membershipand she c ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 14,366 2,938 577 Positive
01-JUL-16, FRI 6:45PM
Happy Fourth of July! Here are your Fourth of
July holiday hours for Monday.
13-JUL-16, WED 12:17PM
LAFitness fan perk! Stay cool with some
new workout clothes. Use code "SUMMER"
to save 15% off ShopL ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
236 75 127 6 Positive
ENGMT. LIKES COMMENTS SHARES SENTIMENT
235 20 145 2 Positive
NO IMAGE NO IMAGE NO IMAGE

44. Brand Posts - Analysis
Brand Post Types Days of the week
0 2 4 6 8 10
0 200 400 600 800 1,000 1,200
Photos
Videos
Links
Plain Text
Polls
Numberof Posts
Engagement Score
Engagement Score Number of Posts
0 2 4 6 8
0 200 400 600 800 1,000 1,200
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Numberof Posts
Engagement Score
Engagement Score Number of Posts

45. Analysis of
Planet Fitness
Facebook Page
Jul 01, 2016 - Jul 31, 2016

46. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
3,316,317 2,322,436 233.67%
United
States
Mostly Young, Female and
Attached.
Planet Fitness

47. Engagement Score Total Fan Posts
486 281
Total Posts Brand Response Rate
7 58.72%
Total Likes Avg. Reply Time
12,223 2 days, 3 hrs, 5 mins
Total Comments General Sentiment
2,699 Neutral
Total Shares
1,034
BRAND POSTS FAN POSTS
Brand Overview

48. 0K
500K
1,000K
1,500K
2,000K
2,500K
3,000K
3,500K
30-Jun 7-Jul 14-Jul 21-Jul 28-Jul
Fan Growth
Total Fans
3,316,317
New Fans
2,322,436

49. Engagement
0
250
500
750
1,000
1-Jul 5-Jul 9-Jul 13-Jul 17-Jul 21-Jul 25-Jul 29-Jul
Planet Fitness had an average engagement score of 486 and a highest of 872.

50. Community Analysis
Planet Fitness fans are mostly Young, Female and Attached. Planet Fitness fans are largely from United States followed by
Mexico.
Fan Demographics Distributionof Fans
34%
66%
male female
0% 20% 40% 60%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
UnKnown
0K 1,000K 2,000K 3,000K 4,000K
United States
Mexico
Puerto Rico
Egypt
Canada
India
Brazil
Pakistan
Dominican Republic

51. 0
0
0
1
1
1
1
1-Jul 8-Jul 15-Jul 22-Jul 29-Jul
Brand Posts
Top keywords used Frequency
MondayMotivation 4
OurPlanet 2
chance 2
right foot 2
10 2

52. Most Engaging Brand Posts
01-JUL-16, FRI 9:18AM
Planet of Triumph tees are our favorite tees.
They can be yours, and you don’t even need
to say plea ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
872 4,048 1,609 81 Positive
13-JUL-16, WED 9:01AM
Don’t miss your chance to put the right foot
(or left foot) forward this summer. Join
#OurPlanet for ..
05-JUL-16, TUE 9:00AM
Start your summer off on the right foot - or
the left, we don’t judge - and join
#OurPlanet for just ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
614 1,788 386 227 Positive
ENGMT. LIKES COMMENTS SHARES SENTIMENT
548 1,065 277 253 Positive
NO IMAGE NO IMAGE NO IMAGE

53. Brand Posts - Analysis
Brand Post Types Days of the week
0 1 2 3 4 5 6 7
0 200 400 600 800 1,000
Videos
Photos
Plain Text
Links
Polls
Numberof Posts
Engagement Score
Engagement Score Number of Posts
0 1 2 3 4 5
0 200 400 600 800 1,000
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Numberof Posts
Engagement Score
Engagement Score Number of Posts

54. Top Keywords Used Frequency
Planet Fitness 102
gym 50
location 33
one 31
membership 30
User Posts
0
2
4
6
8
10
12
14
16
18
1-Jul
2-Jul
3-Jul
4-Jul
5-Jul
6-Jul
7-Jul
8-Jul
9-Jul
10-Jul
11-Jul
12-Jul
13-Jul
14-Jul
15-Jul
16-Jul
17-Jul
18-Jul
19-Jul
20-Jul
21-Jul
22-Jul
23-Jul
24-Jul
25-Jul
26-Jul
27-Jul
28-Jul
29-Jul
30-Jul
31-Jul
Positive Neutral Negative

55. Planet Fitness responded to 165 conversations generated by the
281 Posts fans published.
Planet Fitness appears to participate more when Fan
conversations have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
59%
41%
Brand Participation Brand Non Participation
30%
12%
58%
Posititve Negative Neutral

56. Generate Your Own Social Media Report
This report was generated entirely by the
Unmetric Reporting Engine.
It took minutes to create.
Create Your Free
Social Media Report Now

57. Thanks!
Pleasecontact us atNotJustNumbers@unmetric.com formoreinformation.