This report analyzes the performance of major print media brands on Facebook from July 1st to August 31st 2016. It finds that Times of India had the largest fan base of over 9 million while Indian Express saw the highest fan growth. Times of India also had the highest engagement, receiving the most likes, comments and shares. The report provides insights on each brand's posts, campaigns, community demographics and content performance. It demonstrates how social media reporting can provide a quick high-level overview of key metrics and trends for brands on social platforms.

1. Media (Print)
on Social Media
Jul 1st – Aug 31st 2016

2. Media (Print) : Social Media Report
This Report looks at how
Media (Print)
India Region
performed on Social Media between
Jul 1st – Aug 31st, 2016

3. Comparison of
“Media (Print)"
Facebook Pages
Jul 01, 2016 - Aug 31, 2016

4. Times Of India had the largest fan base of 9,211,315 while Indian Express showed the highest fan growth of 9.39%.
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
7.0%
8.0%
9.0%
10.0%
0K 1,000K 2,000K 3,000K 4,000K 5,000K 6,000K 7,000K 8,000K 9,000K 10,000K
Growth%
Number of Fans
Business Standard Indian Express The Hindu Times Of India The Economic Times Deccan Chronicle
Fans

5. Times Of India had the highest PTAT of 14.28% as a percentage of its average number of Fans during this time period.
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
14.0%
16.0%
0K 1,000K 2,000K 3,000K 4,000K 5,000K 6,000K 7,000K 8,000K 9,000K 10,000K
Peopletalkingabout(as%ofFans)
Average Number of Fans
Business Standard Indian Express The Hindu Times Of India The Economic Times Deccan Chronicle
Conversations

6. Indian Express published the greatest number of posts (18,894). Times Of India had the highest average engagement with a
score of 109.
0 2000 4000 6000 8000 10000 12000 14000 16000 18000 20000
0 20 40 60 80 100 120
Business Standard
Indian Express
The Hindu
Times Of India
The Economic Times
Deccan Chronicle
Number of Posts
Engagement Score
Engagement Score Number of Posts
Engagement - Posts

7. Times Of India received the most number of Likes (19,147,650), Comments (1,101,082) and Shares (1,105,606).
0K 5,000K 10,000K 15,000K 20,000K 25,000K
Business Standard
Indian Express
Times Of India
The Hindu
The Economic Times
Deccan Chronicle
Likes Comments Shares
Engagement Breakdown

8. Most Engaging Brand Posts
Deccan Chronicle
28-AUG-16, SUN 7:11AM
Well deserved!
ENGMT. LIKES COMMENTS SHARES
1,000 54,100 527 1,854
Indian Express
19-AUG-16, FRI 12:11PM
Congratulate PV Sindhu on her silver
medal finish at the Rio 2016 Olympics
through indianexpress.com ..
Indian Express
17-AUG-16, WED 10:39PM
Congratulate Sakshi Malik through
indianexpress.com. Post your messages
here.
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 129,8022,314 7,622 Positive
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 132,6641,412 1,496 Positive

9. Most Engaging Brand Posts
The Hindu
17-AUG-16, WED 6:08PM
Sakshi is the first Indian Olympian to win a
medal in this season and the fourth Indian
woman to win ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 174,107 2,580 8,847 Positive
Times Of India
15-AUG-16, MON 10:50AM
Watch: Beating Retreat ceremony at
Wagah border
Times Of India
15-AUG-16, MON 4:38AM
Watch: Pak flag removed, tricolour flies
high in Kashmir
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 28,270 1,528 39,070 Positive
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 49,782 3,109 29,674 Positive

10. Times Of India received the highest percentage of Positive Sentiment (28.00%).
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Times Of India
Negative Neutral Positive
Sentiment Analysis

11. Indian Express published the most with 18,894 posts.
4%
48%
21%
10%
3%
14%
The Hindu Indian Express Times Of India The Economic Times Business Standard Deccan Chronicle
Share Of Voice – Volume of Posts

12. Times Of India received the largest volume of Likes (19,147,650).
6%
23%
63%
7%
0% 1%
The Hindu Indian Express Times Of India The Economic Times Business Standard Deccan Chronicle
Share Of Voice – Likes

13. Times Of India received the largest volume of Comments (1,101,082).
5%
22%
65%
7%
0% 1%
The Hindu Indian Express Times Of India The Economic Times Business Standard Deccan Chronicle
Share Of Voice – Comments

14. Times Of India received the largest volume of Shares (1,105,606).
6%
22%
59%
11%
0% 2%
The Hindu Indian Express Times Of India The Economic Times Business Standard Deccan Chronicle
Share Of Voice – Shares

15. During this time period, #RioWithTOI was the most engaging run by Times Of India. Times Of India published the most (303) in
its #RioWithTOI campaign.
0 50 100 150 200 250 300 350
0 20 40 60 80 100 120 140 160 180
#RioWithTOI(Times Of
India)
#CauveryIssue(The
Economic Times)
Number of Posts
Engagement Score
Engagement Score Number of Posts
Campaign Comparison

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17. Analysis of
Times Of India
Facebook Page
Jul 01, 2016 - Aug 31, 2016

18. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
9,211,315 390,189 4.42% India Mostly Young, Male and Single
Times Of India

19. Engagement Score Total Fan Posts
109 261
Total Posts General Sentiment
8,405 Neutral
Total Likes
19,147,650
Total Comments
1,101,082
Total Shares
1,105,606
Most Engaging Content Type
Sports
Least Engaging Content Type
Brand Updates
Most Prolific Content Type
Current Affairs
BRAND POSTS FAN POSTS
Brand Overview
CONTENT & CAMPAIGNS

20. 8,600K
8,700K
8,800K
8,900K
9,000K
9,100K
9,200K
9,300K
30-Jun 7-Jul 14-Jul 21-Jul 28-Jul 4-Aug 11-Aug 18-Aug 25-Aug
Fan Growth
Total Fans
9,211,315
New Fans
390,189

21. Engagement
0
250
500
1-Jul 5-Jul 9-Jul 13-Jul 17-Jul 21-Jul 25-Jul 29-Jul 2-Aug 6-Aug 10-Aug 14-Aug 18-Aug 22-Aug 26-Aug 30-Aug
Times Of India had an average engagement score of 109 and a highest of 273.

22. Community Analysis
Times Of India fans are mostly Young, Male and Single Times Of India fans are largely from India followed by
Pakistan.
Fan Demographics Distribution of Fans
72%
28%
male female
0% 50% 100%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 20% 40% 60%
Single
In a Relationship
Engaged
Married
UnKnown
0K 4,000K 8,000K
India
Pakistan
Bangladesh
United States
United Arab Emirates
Saudi Arabia
Nepal
United Kingdom
Canada
Belgium

23. 0
50
100
150
200
250
1-Jul 8-Jul 15-Jul 22-Jul 29-Jul 5-Aug 12-Aug 19-Aug 26-Aug
Brand Posts
Top keywords used Frequency
India 3230
Times 3060
link 2922
More details 395
RioWithTO 249

24. 84%
7%
9%
Posititve Negative Neutral
Brand Posts - Engagement
Times Of India receives more positive than negative vibes from comments on their Posts.
Sentiment of Brand Posts

25. Most Engaging Brand Posts
15-AUG-16, MON 10:50AM
Watch: Beating Retreat ceremony at Wagah
border
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 28,270 1,528 39,070 Positive
15-AUG-16, MON 4:38AM
Watch: Pak flag removed, tricolour flies high
in Kashmir
03-AUG-16, WED 6:11AM
Happy birthday, Sunil Grover!
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 49,782 3,109 29,674 Positive
ENGMT. LIKES COMMENTS SHARES SENTIMENT
998 216,182 2,558 406 Positive
NO IMAGE NO IMAGE NO IMAGE

26. Brand Posts - Analysis
Brand Post Types Days of the week
0 1000 2000 3000 4000 5000 6000 7000
0 50 100 150 200
Videos
Links
Photos
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 500 1000 1500
0 50 100 150
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts

27. Times Of India appears to participate more when Fan conversations have greater positive vibes than negative.
User Posts - Engagement
Sentiment
28%
12%
60%
Posititve Negative Neutral

28. Most of Times Of India posts were around 'Current Affairs', and posts around 'Sports' received the highest engagement.
Content Intel
0 1000 2000 3000 4000 5000 6000
0 20 40 60 80 100 120 140 160 180 200
Opinion Editorial
Politics
Event
Other
Articles
Sports
Science & Technology
Business & Economy
Engagement-oriented Posts
Brand Updates
Entertainment
Contest
Question to fans
Facebook App
Festivals & Greetings
Current Affairs
Number of Posts
Engagement Score
Engagement Score Number of Posts

29. Campaign Intel
Entire Campaign
0 50 100 150 200 250 300 350
0 20 40 60 80 100 120 140 160 180
#RioWithTOI
#PokemonGO
#GetHighOnLife
Number of Posts
Engagement Score
Engagement Score Number of Posts

30. Analysis of
Indian Express
Facebook Page
Jul 01, 2016 - Aug 31, 2016

31. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY
4,014,861 344,715 9.39% India
Indian Express

32. Engagement Score Total Comments
37 369,575
Total Posts Total Shares
18,894 424,569
Total Likes
7,014,234
BRAND POSTS
Brand Overview

33. 3,400K
3,500K
3,600K
3,700K
3,800K
3,900K
4,000K
4,100K
30-Jun 7-Jul 14-Jul 21-Jul 28-Jul 4-Aug 11-Aug 18-Aug 25-Aug
Fan Growth
Total Fans
4,014,861
New Fans
344,715

34. Engagement
0
250
1-Jul 5-Jul 9-Jul 13-Jul 17-Jul 21-Jul 25-Jul 29-Jul 2-Aug 6-Aug 10-Aug 14-Aug 18-Aug 22-Aug 26-Aug 30-Aug
Indian Express had an average engagement score of 37 and a highest of 111.

35. Community Analysis
Indian Express fans are largely from India followed by Pakistan.
Distribution of Fans
0K 500K 1,000K 1,500K 2,000K 2,500K 3,000K 3,500K
India
Pakistan
Bangladesh
Saudi Arabia
United Arab Emirates
Nepal
United States
Malaysia
Qatar

36. 0
50
100
150
200
250
300
350
400
450
1-Jul 8-Jul 15-Jul 22-Jul 29-Jul 5-Aug 12-Aug 19-Aug 26-Aug
Brand Posts
Top keywords used Frequency
Rio2016 1113
India 952
News 901
ENTERTAINMENT 838
year 783

37. 59%
17%
24%
Posititve Negative Neutral
Brand Posts - Engagement
Indian Express receives more positive than negative vibes from comments on their Posts.
Sentiment of Brand Posts

38. Most Engaging Brand Posts
19-AUG-16, FRI 12:11PM
Congratulate PV Sindhu on her silver medal
finish at the Rio 2016 Olympics through
indianexpress.com ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 129,802 2,314 7,622 Positive
17-AUG-16, WED 10:39PM
Congratulate Sakshi Malik through
indianexpress.com. Post your messages
here.
22-AUG-16, MON 10:00AM
Olympic Silver medalist PV Sindhu along
with her coach Pullela Gopichand receives
a warm welcome by ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 132,664 1,412 1,496 Positive
ENGMT. LIKES COMMENTS SHARES SENTIMENT
992 84,391 204 372 Positive
NO IMAGE NO IMAGE NO IMAGE

39. Brand Posts - Analysis
Brand Post Types Days of the week
0 5000 10000 15000 20000
0 50 100 150 200 250 300
Links
Photos
Videos
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 1000 2000 3000 4000
0 10 20 30 40 50
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts

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