2014 is already shaping up to be an amazing year for brands on social media. From pre-Super Bowl madness to contests and product launches, January brought warm tidings of a great year to come. Read the whole story here :http://bit.ly/1eLyGcs
4. Brands that Gained the Most New Fans
Added more than 3.7 Million Fans
4,000,000
3,765,734
3,696,925
3,500,000
3,000,000
2,500,000
2,000,000
1,500,000
1,000,000
500,000
-
January 2014
2,945,201
2,249,421
1,760,295
1,190,749
943,602
913,641
844,306
837,317
5. Brands with the Highest Fan Growth Rate
experienced an impressive fan growth rate of 3,055%
3500%
3055%
3000%
2500%
2000%
1500%
1000%
500%
0%
January 2014
695%
491%
449%
410%
401%
291%
278%
243%
205%
6. Sector Leaders in the United States
(Based on the Unmetric Score for Facebook)
Sector
Brand
Sector
Automotive
Food & Beverages
Aviation
Hospitality
Banking
Insurance
Beverages – Alcohol
Luxury
Consumer Electronics
Home Appliances
January 2014
Brand
7. Sector Leaders in the United States
(Based on the Unmetric Score for Facebook)
Sector
Brand
Sector
Home Care
Retail Chains
Mobile & Handhelds
Sports
Personal Care
Technology
Restaurant & Cafe
Telecom Services
Retail
Travel
January 2014
Brand
9. Sony Mobile – Fan Engagement
In January, Sony Mobile posted many updates around its Xperia Z1 and T2 models and these posts
engaged the best with its fans. As a result, Sony Mobile saw an average engagement score of 474, which
is close to 3 times the sector average of 165.
10. Tostitos – One Chip Wonder
Tostitos ran the ‘One Chip Wonder’ contest in January asking its fans to submit a party recipe using
one Tostitos chip. The updates around the contest saw huge engagement among its fans. Tostitos
average engagement score was 505, while the sector average was 277.
One Chip Wonder campaign was the most
engaging campaign with an engagement
score of 722.
11. Aveeno – 30 Days of Beauty Wins
Aveeno ran a 30 day sweepstakes on Facebook asking its fans to write a review about its products and this
generated lots of buzz for the brand. ’30 days of Beauty Wins’ was the most engaging campaign for Aveeno with
an average engagement score of 574.
As a result, Aveeno garnered an overall average
engagement score of 440, while the sector
average was just 299.
13. Brands that Gained the Most New Followers
added 1.1 Million new Followers on Twitter
1,200,000
1,105,557
1,000,000
869,688
800,000
599,099
600,000
576,068
461,369
451,826
400,000
316,539
307,604
294,713
291,666
CNN
Breaking
News
BBC
Breaking
News
Dior
The New
York Times
200,000
-
YouTube
January 2014
Vine
ESPN
Twitter
Instagram
Ellen
DeGeneres
14. Brands that Tweeted the Most
News brands have been the most prolific tweeters
4,500
4,000
3,877
3,500
3,716
3,190
3,107
3,100
3,000
2,588
2,573
2,569
2,558
2,500
2,310
2,000
1,500
1,000
500
-
The
Guardian
January 2014
Business
NBC10
Insider Philadelphia
Slate
The Boston
Globe
NBC Los
Angeles
E! Online
Hollywood
Reporter
CNET
The New
York Times
15. Sector Leaders in the United States
(Based on the Unmetric Score for Twitter)
Sector
Brand
Sector
Automotive
Food & Beverages
Aviation
Hospitality
Banking
Insurance
Beverages – Alcohol
Luxury
Consumer Electronics
Home Appliances
January 2014
Brand
16. Sector Leaders in the United States
(Based on the Unmetric Score for Twitter)
Sector
Brand
Sector
Home Care
Retail Chains
Mobile & Handhelds
Sports
Personal Care
Technology
Restaurant & Cafe
Telecom Services
Retail
Travel
January 2014
Brand
18. Cartier - #CartierSIHH
Cartier attended the luxury watch event, ‘Salon International de la Haute Horlogerie’ in Geneva between the 20th
and 24th January. The brand tweeted around the event extensively using the hashtag #CartierSIHH. These tweets
saw high engagement among its followers.
The number of mentions of @Cartier
peaked during the event.
19. Chick-fil-A - #StoryofaClassic
Chick-fil-A celebrated 50 years of the ‘Chick-fil-A Chicken Sandwich’ on Twitter and its tweets around the event
using the hashtag #StoryofaClassic generated lost of buzz for the brand.
#StoryofaClassic was used 1,488 times by
its followers.
#StoryofaClassic was the most favorited and
retweeted campaign
20. Kroger – 30Days30Ways
Kroger ran a ‘30Days30Ways’ sweepstakes on Twitter and the tweets around the sweepstakes engaged the best with
its followers and garnered an average engagement score of 492.
Kroger overall average engagement score was 209,
which is more than 3 times the sector average of
61.
22. Brands with the Most New Views
added an incredible 106 million views.
120,000,000
106,234,901
100,000,000
80,000,000
60,000,000
40,000,000
20,000,000
-
January 2014
76,157,818
53,033,125
52,951,579
47,341,373
44,311,646
40,641,025
32,034,952
31,123,700
30,476,086
23. Top Videos of the Month
Volkswagen - Wings
Hyundai USA - Nice
January 2014
P & G – Thank you, Mom
SodaStream – Sorry, Coke and Pepsi
24. Sector Leaders in the United States
(Based on the Unmetric Score for YouTube)
Sector
Brand
Sector
Automotive
Food & Beverages
Aviation
Hospitality
Banking
Insurance
Beverages – Alcohol
Luxury
Consumer Electronics
Home Appliances
January 2014
Brand
25. Sector Leaders in the United States
(Based on the Unmetric Score for YouTube)
Sector
Brand
Sector
Home Care
Retail Chains
Mobile & Handhelds
Sports
Personal Care
Technology
Restaurant & Cafe
Telecom Services
Retail
Travel
January 2014
Brand
27. Volkswagen: Wings
Volkswagen gives its engineers wings in this quirky
Super Bowl advertisement, which received more than 17
million views.
Video Views Growth
28. P & G : Thank You, Mom
One of the Official Sponsors of the Winter Olympics,
P&G pulls at our heart strings with this video, which
garnered 17.5 million views.
Video Views Growth
29. Hyundai USA: “Nice”
The Big Bang Theory star Johnny Galecki stars in
Hyundai’s Super Bowl commercial which has been
viewed 13 million times.
Video Views Growth
30. SodaStream : Sorry, Coke and Pepsi (Uncensored)
Scarlett Johansson stars in the brand’s controversial
Super Bowl commercial which drew in more than 13
million views.
Video Views Growth
31. THANK YOU
Please contact us at
info@unmetric.com
for more information
About Unmetric :
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