January, the month of new beginnings and fresh starts, for people and brands alike. New contests, innovative campaigns, crazy offers; name it, the brands did it all. Take a look at how brands in UK shook up social in the first month of the new year.

1. Social Media Shakedown of Top UK Brands in January 2014
analyzed by

3. ANALYSIS OF
BRANDS ON
FACEBOOK
SO
Fans, Conversations, Engagement,
Campaigns, etc...

4. Sector Leaders in the United Kingdom
(Based on the Unmetric Score for Facebook)
Sector
Brand
Sector
Automotive
Food & Beverages
Aviation
Hospitality
Banking
Insurance
Beverages – Alcohol
Luxury
Consumer Electronics
Home Appliances
January 2014
Brand

5. Sector Leaders in the United Kingdom
(Based on the Unmetric Score for Facebook)
Sector
Brand
Sector
Home Care
Retail Chains
Mobile & Handhelds
Sports
Personal Care
Technology
Restaurant & Cafe
Telecom Services
Retail
Travel
January 2014
Brand

6. A Closer Look at
Selected Top
Brands

7. Premier Inn – Contests
Premier Inn conducted two contests, ‘Where’s Lenny?’ and ‘What’s under Lenny’s pillow?’, between the
20th and 31st January. The contest related updates saw huge engagement with its fans on Facebook.
Premier Inn ramped up its fan base much faster
between 20th and 31st January.
Premier Inn garnered an average
engagement score of 956, while the sector
average was 536.

8. Evian UK – #LiveYoungJanuary
Evian UK posted many updates around its #LiveYoungJanuary campaign and also conducted
giveaways & contests as part of the campaign. These updates resonated well with its fans as
#LiveYoungJanuary was the most engaging campaign for the brand.

9. AO.com – Contests
AO.com ran a series of contests on its Facebook page in January and these contests helped gain traction among
its fans. As a result, AO.com garnered an average engagement score of 982, which is more than 4 times the
sector average of 234.

10. ANALYSIS OF
BRANDS ON
TWITTER
SO
Followers, Customer Service Metrics,
Campaigns, etc...

11. Sector Leaders in the United Kingdom
(Based on the Unmetric Score for Twitter)
Sector
Brand
Sector
Automotive
Food & Beverages
Aviation
Hospitality
Banking
Insurance
Beverages – Alcohol
Luxury
Consumer Electronics
Home Appliances
January 2014
Brand

12. Sector Leaders in the United Kingdom
(Based on the Unmetric Score for Twitter)
Sector
Brand
Sector
Home Care
Retail Chains
Mobile & Handhelds
Sports
Personal Care
Technology
Restaurant & Cafe
Telecom Services
Retail
Travel
January 2014
Brand

13. A Closer Look at
Selected Top
Brands
SO

14. Land Rover UK – #Hibernot
In January, Land Rover UK launched Hibernot – an online hub of winter trails, walks, and activities up and down
the UK. It was promoted on Twitter using the hashtag #Hibernot, which generated lots of buzz for the brand.
#Hibernot was the most used
hashtag by the brand as well as its
followers in January.

15. The Macallan - #Mac12days
The Macallan asked its fans to retweet its tweets with the hashtag #Mac12days for a chance to win the Macallan
Ruby Roja Dove candle and savour a dram of Ruby. As a result, #Mac12days was used 1,544 times by its
followers in January.
The Macallan saw an average engagement
score of 977, which is more than thrice the
sector average of 270.

16. Avon UK - #ColourMeMonday
In January, Avon UK engaged its followers with the #ColourMeMonday campaign, in which followers were asked to
retweet Avon UK’s tweets along with the hashtag #ColourMeMonday for a chance to win Avon goodies every Monday
Mention of @Avon_UK peaked on all Mondays in
January
As a result, Avon UK garnered an average
engagement score of 843, which is 9 times the
sector average of 93.

17. ANALYSIS OF
BRANDS ON
YOUTUBE
SO
Views, Shares, Uploads, Top Video, etc...

18. Sector Leaders in the United Kingdom
(Based on the Unmetric Score for YouTube)
Sector
Brand
Sector
Automotive
Food & Beverages
Aviation
Hospitality
Banking
Insurance
Beverages – Alcohol
Luxury
Consumer Electronics
Home Appliances
January 2014
Brand

19. Sector Leaders in the United Kingdom
(Based on the Unmetric Score for YouTube)
Sector
Home Care
Mobile & Handhelds
Personal Care
Restaurant & Cafe
January 2014
Brand
Sector
Retail Chains
Retail
Telecom Services
Travel
Brand

20. A Closer Look at
Selected Top
Brands
SO

21. Newcastle – Anna Kendrick – Behind the scenes of the Mega
Huge Game Day Ad Newcastle almost made
Video Views Growth
This video about the mega game ad that Newcastle
almost made for the Super Bowl, featured Anna
Kendrick, and garnered more 2.6 million views in
January.

22. Waitrose: Story of Waitrose.com
The Story of Waitrose.com video was the most watched
video on its channel with more than 214K views in
January.
Video Views Growth

23. Innocent Drinks: Tastes Good, Does Good
This video which depicts how Innocent Drinks tastes
good and does good, was viewed more than 199K times
in January.
Video Views Growth

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