Saree is one of the beautiful Indian ethnic wear. Most of the home makers, busy mothers, corporate working women, teachers, professors, and women in politics prefer to wear saree on daily casual as part of comfortable and dignity.Indian online store for ethnic, exclusive Indian saree, salwar kameez, dress materials.Very renowned saree and salwar kameez retailer,wholesaler,manufacturer having more than 3 decades experience.Also supplies uniform sarees and salwar kameez. All kind of function wears wedding sarees with low price are available at unnatisilks.Unnati Silks is Ethnic Indian Online Shopping store with more then 300+ sarees and salwar kameez ranging from Cotton, Silks, Tussar Silks, Kota, Supernets, Handlooms and lot more.

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Meta Description – Unnati Silks, has a fine collection of Chettinad Sarees, at attractive prices. With a
wide range of ethnic Indian Sarees and Salwar Kameez, Unnati provides dispatch within 24 working
hours of order, Free shipping and Cash on Delivery (COD) facility for Hyderabad, Metros and other
Indian cities. Worldwide express shipping caters to countries such as USA,UK, Gulf states, Pakistan,
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Keywords : Chettinad saree,traditional checks,
The Chettinad Saree – Traditional Checks Assumes A New Flavour
The Chettinad Saree is a traditional offering of simple geometrical shapes or checks, on a plain
background in vivid colours. It initially had a certain coarseness and weightiness to it. But today
the fabric has undergone a revolutionary change in matching the mood and taste of the current
market.
Chettinad, is in the prosperous Sivaganga district of Tamil Nadu, with Karaikudi as its capital region.
A region which has been known for its inhabitants of commercial acumen, the Chettiars are widely
acknowledged since traditional times, to be frontrunners, in most business ventures and banking
activities in the land.
Chettinad’s other contribution to the Indian scene has been through its famed Chettinad style of
cooking and the unique Chettinad sarees.
The distinguishing features of the Chettinad saree are its seemingly heavy look and the striking
colours that are achieved through a deft combination of stripes, checks and colour contrasts. The
heaviness is attributed to the historical fact that the saree was in former times, a drape worn to fully
cover the body and without other accompaniments since they had not been conceived at that time.
It was worn also in a different way from what is prevalent today.
The traditional Chettinad sarees were generally mustard, brick red and black in colour. The width of
the Chettinad saree used to be only 91cms as compared to the standard saree width of 120cms. The
saree being of shorter length, used to keep the anklet portion of the wearers exposed. The count of
the fabric was also low giving a rough texture to it.
The modern Chettinad saree still maintains rudiments of its original version, but has been suitably
modified to meet current day needs of the saree-wearers.
Both silk and cotton are used as base fabric materials and the hallmarks of thickness and huge
‘kandanghi’ borders are merged with trendy colourful designs and embroidery to create the elegant
'Chettinad magic'. The Sarees have the standard width of 120 cms. The count has been drastically
improved to get a smooth texture akin to modern tastes. And most importantly, the saree is much
lighter since new blends and light synthetic fibres have taken over to be woven on modern
machines.
Chettinad Cottons even today are known for their check patterns on the plain background of the
fabric. But, there is a lot of incorporation of colour and embellishments, in keeping with the fashion of
the times.
Current fashion sees geometrical patterns printed on the cotton base and a zari border and colourful
pallu, giving that refreshing change for both traditional occasions and formal trendy corporate wear.

2. The silk saree with printed checks, embellished with mirrors and sequins is that eye-catcher to be
worn for special occasions, as at parties, high-profile weddings or even at special invitations.
Unnati Silks has trendy designs, attractive patterns, in vivid colours and pleasing combinations in its
large collection of Chettinad Sarees. Unnati is a one stop single store for over 300 varieties of
traditional sarees and salwar kameez. Dispatch is within 24 hours of order. Free delivery & COD is
provided for retail. Worldwide express shipping caters to most countries across the world.
Contact:
UNNATI SILK PRINTS PVT. LTD, #3-4-360, Vajra Complex, General Bazar (Tobacco Bazar), M.G.Road,
Hyderabad-500003.AP,India.
040-64555251 or 97000 57744.