Branded web applications can provide a more engaging user experience than traditional ads by offering utility or interactive experiences rather than static banners. While this idea of creating useful branded experiences online rather than just ads is not entirely new, there are already examples showing it can be more effective at capturing users' attention than traditional online advertising methods.

1. Branded Web Applications A more interesting web experience

4. We’ve got a good legacy

5. It’s what we know

6. Maybe we should do something different

7. Because, who actually clicks on those ads?

8. Let’s think of the web as something different

9. What about some utility ?

10. But this isn’t that new either

11. Hang on ! We’ve done this before!

12. It’s already happening

14. Closer to home

15. Adobe Layer Tennis

16. We’re just getting started

17. Petrol Consumption

18. Bank Analytics