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Mobilizing Volunteers

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Urban Strategies
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Mobilizing Volunteers Dr. Lorena G. Gonzalez 9:30-10:30am http://www.youtube.com/watch?v=4HQ80McY844&feature=related
Serve America Act (Signed April 21, 2009) ,[object Object],By SUSAN MILLIGAN
Benefits to the agency from volunteers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How can your agency attract -- and retain --“skills based” volunteers? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Develop a quality website ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Develop a quality website
Develop a quality website ,[object Object],[object Object],[object Object],[object Object]
Create multiple, relevant volunteer work assignments ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The economic value of skills based volunteering ,[object Object],[object Object],[object Object]
Volunteers can fill important roles Nonprofits are using volunteers to fill important roles within their organizations, including the following: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Translating for-profit skills to nonprofit agencies Departments Skills/Functions Needs of Nonprofits Accounting/Finance Budgeting/forecasting " Budgeting " Accounts payable " Fiscal planning " Billing & collections " Cash flow analysis " Advertising/PR Media Relations " Media Exposure " Communications strategy " Event planning & production " Event planning & promotion " Reaching target audiences " Message Creation " Audience Segmentation " Fundraising " Creative Services Creation & design of materials " Consistent branding " Brand strategy & management " Promotional materials " Customer Care Customer surveys " Issue resolution " Donor & client feedback " Tracking customer feedback " Human Resources Recruiting & retention " Recruiting & retention " Performance review process " Performance review process " Training & development " Training & development " Diversity " Employee Morale " Employee feedback "
Translating for-profit skills to nonprofit agencies Departments Skills/Functions Needs of Nonprofits IT Data security " System solutions " Tech support " Donor/client database " Marketing/Sales Customer prospecting " Increased fundraising " Sales presentations " Donor development " Merchandising " Donor recognition " Product Development Consumer trends " Community needs assessment " Competitive analysis " New services development " Product testing " Quality Assurance " Measuring outcomes " Operations/Facilities Operational effectiveness " Volunteer coordination " System & processes " Improved use of physical space " Building security " Maintenance " Improved processes " Space planning "
Design volunteer jobs around project/impact ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Capitalizing on volunteer talent ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Creating a strategic plan for increasing the value of volunteer involvement Market Research and Community Assessment Strategic planning to maximize volunteer impact Recruiting and marketing to prospective volunteers Interviewing, screening and selection of volunteers Orienting and Training volunteers On-going supervision and management Recognition Measuring, evaluating and communicating outcome Source: “The New Volunteer Workforce,” 2009.
Manage volunteers well ,[object Object],[object Object]
“ Mismanaging Volunteers” ,[object Object],[object Object],[object Object],Matching volunteers’ skills with appropriate assignments 45% Recognizing the contributions of Volunteers 35% Measuring the impact of volunteers Annually 30% Providing volunteers with training and professional development 25% Training paid staff to work with Volunteers 19%
Treat every volunteer experience as an opportunity for your agency -- and the volunteer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Involve volunteers with the goal of retaining them ,[object Object]
Involve volunteers with the goal of retaining them ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
References ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.youtube.com/watch?v=dkHbQrlQ7yE&feature=related

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Mobilizing Volunteers

  • 1. Mobilizing Volunteers Dr. Lorena G. Gonzalez 9:30-10:30am http://www.youtube.com/watch?v=4HQ80McY844&feature=related
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  • 11. Translating for-profit skills to nonprofit agencies Departments Skills/Functions Needs of Nonprofits Accounting/Finance Budgeting/forecasting " Budgeting " Accounts payable " Fiscal planning " Billing & collections " Cash flow analysis " Advertising/PR Media Relations " Media Exposure " Communications strategy " Event planning & production " Event planning & promotion " Reaching target audiences " Message Creation " Audience Segmentation " Fundraising " Creative Services Creation & design of materials " Consistent branding " Brand strategy & management " Promotional materials " Customer Care Customer surveys " Issue resolution " Donor & client feedback " Tracking customer feedback " Human Resources Recruiting & retention " Recruiting & retention " Performance review process " Performance review process " Training & development " Training & development " Diversity " Employee Morale " Employee feedback "
  • 12. Translating for-profit skills to nonprofit agencies Departments Skills/Functions Needs of Nonprofits IT Data security " System solutions " Tech support " Donor/client database " Marketing/Sales Customer prospecting " Increased fundraising " Sales presentations " Donor development " Merchandising " Donor recognition " Product Development Consumer trends " Community needs assessment " Competitive analysis " New services development " Product testing " Quality Assurance " Measuring outcomes " Operations/Facilities Operational effectiveness " Volunteer coordination " System & processes " Improved use of physical space " Building security " Maintenance " Improved processes " Space planning "
  • 13.
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  • 15. Creating a strategic plan for increasing the value of volunteer involvement Market Research and Community Assessment Strategic planning to maximize volunteer impact Recruiting and marketing to prospective volunteers Interviewing, screening and selection of volunteers Orienting and Training volunteers On-going supervision and management Recognition Measuring, evaluating and communicating outcome Source: “The New Volunteer Workforce,” 2009.
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