5. http://www.urmobile.com Retailers with a mobile presence saw up to 7 percent online revenue through mobile devices. 2010 holiday season depicted the power of mobile.
6. http://www.urmobile.com eBay reported a 134 percent increase in mobile sales in the US during the 2010 holiday season, resulting in nearly $100 million in mobile commerce sales.
7. http://www.urmobile.com Here are 5 steps organizations need to make… "Smartphones and tablets like the iPad are becoming common place which will only accelerate the adoption curve of activities like mobile shopping," said Bob Cell, CEO of MyBuys, New York. According to Mary Meeker the "Mobile Internet Will Soon Overtake Fixed Internet".
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9. http://www.urmobile.com Customer experience 2 Do not port your existing web functionality to mobile functionality. Mobile experience needs to be totally different. Remember - consumers are on the go, having small screens and a small keyboard. This dictates customer experience.
10. http://www.urmobile.com Keep it simple 3 Organizations need to design mobile websites with lots of "white space" and a clear "Call To Action". Customers should be able to find what they need in 2 clicks. If your contact number is buried in 4 clicks - they might never get to it.
11. http://www.urmobile.com Mobile website or app 4 Start with a mobile website. Mobile websites are device agnostic - and will work on all devices having a browser. That results in faster time to market - as opposed to writing separate apps for iPhone, Blackberry, Android, etc
12. http://www.urmobile.com Customer engagement 5 A couple of guys are sitting at the coffee shop chatting about a ride that afternoon. They mention you. They want to check you out … on their phone. Do you have a mobile website? You’ve poured your heart and soul into your business. Will your customers see you?
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14. http://www.urmobile.com Having a mobile site is ultimately about serving customers on the go. Make it easier for them to find you and have a seamless experience across all channels - physical store, web and mobile.
