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Beyond Facebook's 'like'
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Ernest Fung
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You have fans on Facebook. Now what?
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Beyond Facebook's 'like'
1.
Moving beyond
2.
While having fans
is important.
3.
While having fans
is important. Your work doesn’t end there.
4.
Clicking ‘Like’ doesn’t
make people loyal.
5.
Clicking ‘Like’ doesn’t
make people loyal. They’re still going to be easily bored.
6.
Put in the
time and effort, and be rewarded with loyalty.
7.
There’s so much
going on, so make sure you’re relevant. Put in the time and effort, and be rewarded with loyalty.
8.
Here are a
few ways you can engage your fans.
9.
TARGET YOUR FANS
10.
TARGET YOUR FANS You
can’t target all of them, but you can segment your messages. TARGET YOUR FANS
11.
TARGET YOUR FANS You
can’t target all of them, but you can segment your messages. “To all our fans from the east coast...”
12.
ASK QUESTIONS
13.
Discussion can turn
casual fans into loyal participants. ASK QUESTIONS
14.
ASK QUESTIONS Discussion can
turn casual fans into loyal participants. “Cheetos. Crunchy or Puffs?”
15.
POST FREQUENTLY
16.
Stay top of
mind. But stay interesting! POST FREQUENTLY
17.
POST FREQUENTLY Stay top
of mind. But stay interesting! “Mondays... Thank God for Happy Hour!”
18.
RESPOND TO YOUR
FANS
19.
If you want
them to be loyal, YOU have to be loyal too! RESPOND TO YOUR FANS
20.
RESPOND TO YOUR
FANS If you want them to be loyal, YOU have to be loyal too! “Congrats to Karl for eating 14 pounds of bacon!”
21.
UPDATE YOUR PAGE
22.
If you want
your fans to keep coming back, keep uploading new content! UPDATE YOUR PAGE
23.
UPDATE YOUR PAGE If
you want your fans to keep coming back, keep uploading new content! “Download our latest wallpapers here!”
24.
ENCOURAGE FAN’S TO
SHARE
25.
Make your fans
partners, and you’ll also make them more loyal. ENCOURAGE FAN’S TO SHARE
26.
ENCOURAGE FAN’S TO
SHARE Make your fans partners, and you’ll also make them more loyal. “Enter to become the Oreo fan of the week!”
27.
GIVE FANS EXCLUSIVE
ACCESS
28.
Reward fan loyalty
with VIP access and sneak previews. GIVE FANS EXCLUSIVE ACCESS
29.
GIVE FANS EXCLUSIVE
ACCESS Reward fan loyalty with VIP access and sneak previews. “To thank all our fans, we’re holding an exclusive concert!”
30.
These brands are
doing a good job.
31.
How is YOUR
brand doing?
32.
Slide 2-3 http://www.flickr.com/photos/greg76/35051837/lightbox/ Slide
4-5 http://www.flickr.com/photos/northernstarandthewhiterabbit/4081444206/ Slide 6-7 http://www.flickr.com/photos/photosadhu/2192379901/lightbox/ Slide 9-11 http://www.flickr.com/photos/billhornstein/4342272757/ Slide 12-14 http://www.flickr.com/photos/kevin_r_boyd/4965965762/ Slide 15-17 http://www.flickr.com/photos/mattgranz/4563676908/ Slide 18-20 http://www.flickr.com/photos/restaurantdotorg/3541709086/ Slide 21-23 http://www.flickr.com/photos/semotaku/3758754981/ Slide 24-26 http://www.flickr.com/photos/46901945@N00/2467159728/ Slide 27-29 http://www.flickr.com/photos/kieron/3358431505/ PHOTO CREDITS
33.
Ernest Fung ernest.fung1@gmail.com Tel: 91308185