Facebook Pages

Facebook Pages:
How To Create Raving Fans

Urvi Mehta
Social Media Marketing
PR Easy
@urvimehta

Copyright 2009 PREasy.com LLC

In This Session

Why Facebook
What are Facebook Pages
Benefits of Facebook Pages
Tips for Promoting Pages
Facebook Social Ads


Marketing Triangle

Have a Clear Message
Know Your Market
• A Message that
• Market’s pain
connects with market
• What’s keeping
•Consistent across all
them awake
media
• Demographics

Online
Media
Offline


Why Facebook

Over 200 million active users
Most trafficked Social Media Site
Users primarily in US, Canada and UK
Ability to find and interact with current and potential
customers
Highly targeted advertising and social interaction
The Fastest growing demographic on the site is
Women age 55 and older (Up 175% Sept 2008)


Why Facebook

Avg. Time Spent On:
Facebook: 169 Mins per
month
Vs.
Google News: 13 Mins
per month

Source: ComScore


What is a Page?

Share Information about business, service,
products
Allows separation between personal and
professional image
Engage with people to bring attention to
business
Started in late 2007


Facebook Pages

Great for Businesses, Public Figures…
Brand Presence
RSS Feeds from Blog
Pictures
Videos
Company Bio
Discussion Boards


Facebook Pages

Create “Fans” on this
page
Can have unlimited # of
fans
Post Status Updates
Add Events
Personalized Apps
using Static FBML
application


Why Pages?

Create Brand Awareness
Generate Leads
Introduce Products/Services
Improve Reputation
Run Promotions, Polls and Send Updates to
Fans
Watch Dialogue with customers
Low Cost


Users Who Become Fans
Supporters
Endorsement
Behind your Brand
Ambassadors
Read and post on your page
Engage with your community
Missionaries
Constant Engagement with discussions


Page Pros
Stronger Interaction with Fans
Viral by Nature
More Ways to Communicate
Specify Landing Page


Page Tip

Update more frequently
Facebook is geared to
highlight new information
and recent changes. The
more often you add new
content, the more often
people will come back to
your Facebook Page.
You can also send Updates
to your fans to announce in-
store events, special
promotions, new products,
concerts, screenings, or
other news.


Applications For Pages

Pre-Installed Apps:
Photos
Events
Video
Links
Applications appropriate for your business
You can even build your own applications.
The more useful your applications are to your
customers, the faster your fan base will grow.


Pages vs. Profiles

Pages Profiles
Facebook Pages are visible Can only be seen by the
to everyone friends and others in your
networks
Facebook Pages can have
an unlimited number of fans 5,000 friends Limit
Anyone can become a Fan Need to Send Friend
Request
Pages are the perfect
solution for businesses, Profiles are perfect for
bands, films, sports teams, personal interaction
and other organizations
seeking to reach
Facebook’s audience


Moving Over to Pages


Pages vs. Groups

Pages Groups
Facebook Pages are Message Members up
visible to everyone to 5000
Great for SEO Based around interest;
increase stickiness
Send Message all fans
(updates section) Discussion Boards
Add Applications 3 Types: Open, Closed,
Secret
Add Opt-in Box
Cannot customize


5 Tips for Promoting
Your Page
Create an Engaging Page
Go Viral
Utilize Your Own Network
Optimize for Search
Advertise


Create An Engaging Page
“Profile Picture”
Events
Videos
Discussions
Photos
Blog Articles


Oprah’s Fan Page


Go Viral

Update Your Status
News Feed!!!
Automate Status
Updates
Twitter Application
Ping.fm
Social Bookmarking
Delicious
StumbleUpon


Utilize Your Own
Network
Email your opt-in list
Email Signature
Blog about your Facebook page
Post a link or badge on your website or blog
Twitter


Optimize For Search

Facebook Search
Utilize Keywords
Public Search
Check Your Settings
Create a memorable Web Address
http://apps.facebook.com/webaddress/


Public Profile


Public Search on Profiles


Advertise
Facebook Ads allow you to reach exactly the
audience you want and bring them to your Page
Demographics:
Age, gender, geography, educational status, relationship
status, and precise interests or keywords.
Your ads can be socialized so that users’
interactions are reflected in the ads their friends
see, increasingly the virality of your Page.
You can run ads both in traditional locations and
in the News Feed.


Create an Ad


Getting Started with Ads

“Social actions are powerful because they act as trusted
referrals and reinforce the fact that people influence
people,” said Zuckerberg.

Target the Ad


Set up Campaign

Recommend CPC because
the click through on
Facebook is Low

Review and Go


Create Your Facebook Page

http://www.facebook.com/advertising/?pages

Create Page


Types of Pages

President
Obama has
most # of Fans
on Facebook
Page


What To Put On Your
Page
Blog feeds
Twitter feeds NOTE: When choosing
Pictures, videos, Your Page Name choose
the title of your page,
screenshots etc. ideally including your key
words or phrases for SEO
Bios purposes. Your title is the
ONLY feature you cannot
Links change (at this point)

Custom apps


Starbucks Page Example


Adding Fans
Suggestions:

Invite Friends:


Page Marketing

Do NOT build a page and wait for people to
come to you.
Invite friends to become fans, get your fans to
invite their friends
Network with relevant user groups
Link to your Facebook page from your blog or
website
Make sure your content is fresh


Whole Foods Market Page


Benefits of Facebook
Pages
Discussion Boards Engagement
Opt-in Members
Don’t have to be Friends
Message Fans
Brand Awareness
Humanize Your Brand, Product
Traffic Generation


Traffic Generation
Facebook Pages are public
Visible in Search Engines
Place keywords in Title of Page


How to Make Your Page Visible

Engage Fans
Create Contests, Polls and Discussions
Allow people to upload pictures and video to your
page
Create Events within the Page
Post messages in related groups about your
page
Ask people to become Fans
Facebook Social Ads


Take Action ☺

Create Your Page Today
And Start Building Your
Community Of Raving Fans!


Social Media Marketing
For Business Training
How To Create More Leads, More Sales and More Profits
Using the Power of Social Media For Your Business


Here’s What You’ll
Receive…
Step By Step Training
Total Of 6 Hours Information Rich Video
Tutorials
Four Modules
…And Some Bonuses


Module 1: Twitter Made Easy

Twitter Basics
Twitter Etiquettes
What To Tweet
Strategies To Grow Your Followers
How To Create Better Profiles
Advanced Twitter Applications
How To Be Effective Twitter Marketer


Module 2: Facebook Made Easy

Facebook Basics
Facebook Profile Etiquette
Facebook Page (For Your Business)
How To Use Groups & Events
Effective use of Walls and Feeds
Facebook Applications
How to Advertise on Facebook (I know but it’s good
way to brand)
How To Effectively Market on Facebook


Module 3: LinkedIn Made Easy

LinkedIn Basics
How to Grow LinkedIn Connections
How to use Questions/Answers for Building
Authority in Your Niche
Using LinkedIn Events to Get More Clients
LinkedIn Applications for Effective Marketing


Module 4: How To Grow
Your Business
Synchronizing Content on All 3 Platforms
Build Your Presence on Other Social Networks
How To Get Qualified Leads for Your Business
Step By Step Blueprint on building Authority, Create
Branding and being Google-icious
Blueprint To effectively manage your Social Media
Marketing in Less than 15 Minutes/Day


…absolutely priceless…

I just wanted to say that The Social Media Michigan Meetings that you
guys put together is really great information. I invited one of my business
partners to the last meeting since he had just signed up on Twitter but did
not have a clue what do you with it. The information was absolutely
priceless and took his understanding to a whole new level! I have learned
many Social Media Secrets and I am expanding my business with it. The
networking with like minded people is an added bonus as well. Keep up
the good work!

Jeff Dameron, Clinton Township, Michigan


…battle the recession…
Thank you Urvi for your educational information on Social Media
Marketing. My husband and I are small business owners, trying to
battle the recession and keep up with the times by learning all the
new techniques of internet and Social Media Marketing. After the
two webinar training's you gave to us, one on Twitter applications
and how to use them, and the other about Social Media sites
available, I applied several of the suggestions that you made about
our profiles and the way that we use the media. It didn't take long
(almost instant) for our Twitter rankings to go thru the roof. I also felt
that I better understood how to make Twitter and Social Media
Marketing work for me immediately. Thank you for providing an
excellent service.

Annmarie Stanesa, Brighton, Michigan


Social Media For Business Training
Twitter Made Easy Value $197
Facebook Made Easy Value $197
LinkedIn Made Easy Value $197
How to Grow Your Business Value $197

Total Value of all 4 Session
On Social Media For Business Value $788


Bonuses
Leveraging Twitter Applications For
Effective Marketing (Value $197)

This 75 Minute Webinar has jam packed information
on how to use advanced Twitter applications to be
more effective Twitter Marketer.


Bonuses
60 Day Email Support (Value Priceless!)

You will be able to Ask Me Any Questions Related To
Social Media Marketing via My Personal Email.


Bonuses

30 Minutes 1:1 SM Blueprint Session with
Urvi Mehta (Value $297)

This is where you will be able to pick my brain and ask me
any question regarding Social Media Marketing for your
business


Social Media for Business
Training

Social Media for Business Training $788
Leveraging Twitter Applications For Effective
Marketing Webinar Recording $197
1:1 SM Blueprint Strategy session $297
60 Day Email Support Priceless

Total Value Over $1282

For The First
7 People…


Fast Action Taker’s Bonus…

I’ll Set Up Your Profiles
On Facebook, LinkedIn
And Twitter For You


Social Media for Business
Training

Social Media for Business Training $788
Leveraging Twitter Applications For Effective
Marketing Webinar Recording $197
Profile Setup on Twitter, Facebook & LinkedIn $297
1:1 SM Blueprint Strategy session $297
60 Day Email Support Priceless

Total Value Over $1579

…simple and
direct…
I've spent thousands and thousands of dollars on internet marketing
workshops and materials and was pleasantly surprised to see Urvi's training
as a breath of fresh air.

Urvi's techniques were simple and direct making it easy for the newcomer
as well as a seasoned internet marketer to pick up invaluable information.

If you really want to take your business to the next level and want to get a
jump start in your social media marketing efforts then I strongly suggest
working with Urvi if you get the chance!

Marco Carbajo, Howell, Michigan


No Hassle Guarantee


For Tonight Only: $497

Single Pay Option: $297
Or

Two Pay Option:
2 Payments of $167 each

www.preasy.com/socialmediaworkshop

…shifted my
thinking…
I truly see Urvi Mehta as a power leader on the social media scene
today! She has captured the skill of how one can be extremely
successful in using social media as a tool to market their
business. She has a great teaching ability, so that when you hear
her you get it, it’s practical so you can immediately apply it to your
business. I have learned how to use Facebook, Twitter & LinkedIn in
greater degrees than I ever would have alone, because she shifted
the way I thought about these networks when it comes to
business. Her knowledge is outstanding! I promise that you will not
leave disappointed once you sit in the presence of this Social Media
Queen!

Aremanda A. Mason, Canton, Michigan


What Social Media
Allows Me To Do…


Connect With Me
Here are my links
Twitter: http://twitter.com/UrviMehta
Facebook: http://profile.to/urvimehta
LinkedIn: http://www.linkedin.com/in/urvimehta
Blog: http://www.UrviMehta.com

www.preasy.com/socialmediaworkshop


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