Presentation I did to the Plymouth Chamber of Commerce on how small business owners can use Facebook in their marketing.

1. Marketing With
Facebook
Urvi Mehta
PR Easy
www.PREasy.com
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2. A Little Bit About Me
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3. Agenda
What is Facebook
Why it’s important
Setting Up Personal Profile Page
Creating Events
Creating a Fan Page (Business Profile)
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4. What is Facebook?
Social Networking Site
Started as a tool for colleges and schools
Opened to public in late 2006
Allows users to connect with friends
Send messages, photos, videos, update
status, etc
Allows businesses to create “fans” and market
to users
Copyright 2010 PREasy.com LLC
www.facebook.com/urvimehta

5. Why Facebook
Over 350 million active users
#1 Social Media Site
2nd Most Trafficked Site on the Web after Google
Users primarily in US, Canada and UK
Ability to find and interact with current and potential
customers
Highly targeted advertising
The Fastest growing demographic on the site is
Women age 55 and older (Up 175% Sept 2008)
Copyright 2010 PREasy.com LLC
www.facebook.com/urvimehta

6. Why Facebook
Avg. Time Spent On:
Facebook: 169 Mins per
month
Vs.
Google News: 13 Mins
per month
Source: ComScore
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7. Getting Started
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8. www.Facebook.com
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9. Build Your Personal Profile
Photo
Bio
Company/Education Information
Interests, Hobbies
Applications
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www.facebook.com/urvimehta

10. Personal
Profile
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11. Personal Profile
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12. Personal Profile
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13. Personal Profile
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14. Personal Profile – Info Tab
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15. Personal Profile – Info Tab
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16. Personal Profile – Info Tab
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17. What Not To Do…
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18. Adding Friends
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19. Privacy Settings
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20. News Feed (Homepage)
Viral Nature of Facebook
Collections of your activity along with your
friends activity on Facebook
First thing you see when you log in
Your personal updates will also show up on
your wall
Engage users
Copyright 2010 PREasy.com LLC
www.facebook.com/urvimehta

21. Homepage (News Feed)
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22. Creating Events
Live Seminars or Workshops
Teleseminars
Webinars
Sales
Grand Opening
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23. Create An Event
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24. Inviting Friends to Event
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25. Copyright 2010 PREasy.com LLC
www.facebook.com/urvimehta

26. Facebook Fan Pages
Share Information about business, service,
products
Allows separation between personal and
professional image
Engage with people to bring attention to
business
Started in late 2007
Copyright 2010 PREasy.com LLC
www.facebook.com/urvimehta

27. Facebook Pages
Create “Fans” on this page
Can have unlimited # of fans
Post Status Updates
Add Events
Personalized Tabs and Sections using Static
FBML application
Copyright 2010 PREasy.com LLC
www.facebook.com/urvimehta

28. Create Your Facebook Page
http://www.facebook.com/advertising/?pages
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www.facebook.com/urvimehta

29. Types of Pages
President Obama
has most # of Fans
on Facebook Page
Copyright 2010 PREasy.com LLC
www.facebook.com/urvimehta

30. What To Put On Your Page
Blog feeds
Twitter feeds NOTE: When choosing
Pictures, videos, Your Page Name choose
the title of your page,
screenshots etc. ideally including your key
words or phrases for SEO
Bios purposes. Your title is the
ONLY feature you cannot
Links change (at this point)
Custom apps
Copyright 2010 PREasy.com LLC
www.facebook.com/urvimehta

31. Page Etiquette
Do NOT build a page and wait for people to
come to you.
Invite friends to become fans, get your fans to
invite their friends
Network with relevant user groups
Link to your Facebook page from your blog or
website
Make sure your content is fresh
Copyright 2010 PREasy.com LLC
www.facebook.com/urvimehta

32. Starbucks Page Example
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33. Oprah’s Fan Page
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34. Social Media Michigan
Facebook.com/socialmediamichigan
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35. My Fan Page
http://www.facebook.com/socialmediagal
Copyright 2010 PREasy.com LLC
www.facebook.com/urvimehta

36. Pages vs. Profiles
Pages Profiles
Facebook Pages are visible to
Can only be seen by the
everyone
friends and others in your
Facebook Pages can have an
networks
unlimited number of fans
Anyone can become a Fan 5,000 friends Limit
Pages are the perfect solution Need to Send Friend
for businesses, bands, films, Request
sports teams, and other Profiles are perfect for
organizations seeking to reach personal interaction
Facebook’s audience
Copyright 2010 PREasy.com LLC
www.facebook.com/urvimehta

37. How To Promote Your
Page
Create an Engaging Page
Start Discussions
Upload Videos and Photos
Utilize Your Own Network
Facebook Ads
Talk about it on Twitter
Put it in your email signature
Get Your Own Username
Copyright 2010 PREasy.com LLC
www.facebook.com/urvimehta

38. Take Away
Facebook is about communicating
Be a part of the experience
Create your profile and Fan Page
Listen, learn and be ready to make mistakes ☺
Copyright 2010 PREasy.com LLC
www.facebook.com/urvimehta

39. Social Media Michigan
Meetings on 3rd Thursday of each month
Located in Livonia at EMU Campus
Time: 6PM to 9PM
First Meeting is Free ☺
February’s Topic: Power of Widgets
Copyright 2010 PREasy.com LLC
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40. Let’s Connect…
Urvi Mehta
Facebook: www.facebook.com/urvimehta
Facebook Fan Page:
www.facebook.com/socialmediagal
Twitter: www.twitter.com/urvimehta
LinkedIn: www.linkedin.com/in/urvimehta
Blog: www.urvimehta.com
PREasy: www.preasy.com
Social Media Michigan: www.socialmediami.com
Copyright 2010 PREasy.com LLC
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41. Copyright 2010 PREasy.com LLC
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