Mobile Usability Testing – 5 tools (and tips) available to anyone In any industry or business sector, efficiency is a key factor in keeping prices down, while retaining a high standard of quality. The usability and user experience space is no exception, with some agencies using inefficient methodologies, which, in turn, keep the price of services artificially high. As an organisation, it is possible to cut your own costs by conducting certain elements of usability and user experience testing, in-house. Here are 5 tools available to everybody that can help your mobile products provide a better user experience. 1. Solidify Solidify is a fast and easy method of prototyping UIs for testing. It allows you to upload and hotlink a series of mock-ups, which are then put through their paces by real users. Test reports provide feedback, allowing you to identify issues and areas where user experience problems may arise. Solidify supports all platforms, so you can test for mobile, tablet or desktop. 2. FiveSecondTest Users often go with gut feelings, as opposed to thinking decisions through, which means it's important that they find the solution to a problem, or need, with ease. If it's not readily available, a prospect may look elsewhere. FiveSecondTest helps you design landing pages that encourage users to make the right decisions, by showing participants a screenshot or mock-up for five seconds only, then asking a series of questions you've set. Detailed reports allow you to ensure your message is being clearly communicated. 3. Mouseflow There's a fast and easy way of recording how a user interacts with your mobile site or app, without the need for external cameras, or physical observation – either of which may subconsciously affect how a user responds. Mouseflow tracks actions, scrolling, keystrokes, and form usage. Generated heatmaps, extremely useful in mobile usability testing, give you valuable insight into user behaviour, and show you where on-page optimisation can be improved. 4. Feedback Army It is said that the best results in usability testing can be achieved with no more than five participants. Feedback Army offers a quick method of gauging user experience, by allowing you to submit questions about your product to a small number of remote online reviewers. With a global network of participant available at any time, you can get quick feedback and ensure your mobile or desktop application/website remains on the right track. 5. Treejack A handy way to prove the information architecture of your mobile site, without the visual distractions that can cloud judgement. Treejack allows you to input the sitemap so that it is rendered in its simplest form as a tree. You then set up tasks for participants to complete, giving you an insight into the usability of your site structure, and providing useful intelligence on where issues may arise. So there you have it. 5 tools that can help you improve mobile usability.

1. www.usability247.com
Mobile Usability Testing
– 5 tools (and tips)
available to anyone

2. www.usability247.com
As an organisation, it is
possible to cut your own
costs by conducting certain
elements of usability and
user experience testing, in-
house.
Here are 5 tools available to
everybody that can help
your mobile products
provide a better user
experience.
In any industry or business
sector, efficiency is a key
factor in keeping prices
down, while retaining a high
standard of quality. The
usability and user experience
space is no exception, with
some agencies using
inefficient methodologies,
which, in turn, keep the price
of services artificially high.

3. www.usability247.com
Solidify is a fast and easy method of prototyping UIs for testing. It allows you
to upload and hotlink a series of mock-ups, which are then put through their
paces by real users.
1. Solidify
Top tip: Start mobile testing at the earliest possible stage. Usability issues can be discovered in the architecture
of an interface before a single line of code is even written, just by testing with mocked-up printouts.
Test reports provide
feedback, allowing you to
identify issues and areas
where user experience
problems may arise. Solidify
supports all platforms, so
you can test for mobile,
tablet or desktop.

4. www.usability247.com
FiveSecondTest helps you design landing
pages that encourage users to make the
right decisions, by showing participants a
screenshot or mock-up for five seconds only,
then asking a series of questions you've set.
Detailed reports allow you to ensure your
message is being clearly communicated.
2. FiveSecondTest
Top tips: Remain focused on your message. If your page is designed to increase conversion rate, don't distract
prospects with alternative offers, irrelevant information or a confusing UI.
Users often go with gut feelings, as opposed to thinking
decisions through, which means it's important that they find the
solution to a problem, or need, with ease. If it's not readily
available, a prospect may look elsewhere.

5. www.usability247.com
Mouseflow tracks actions,
scrolling, keystrokes, and form
usage. Generated heatmaps,
extremely useful in mobile usability
testing, give you valuable insight
into user behaviour, and show you
where on-page optimisation can
be improved.
3. Mouseflow
Top tip: Ensure your mobile site or app is aligned with the user's intent. Everything from layout to headline to CTA
should be tuned to the experience the visitor expects. User experience testing can make sure your design and
architecture support this.
There's a fast and easy way of recording how a user interacts with your
mobile site or app, without the need for external cameras, or physical
observation – either of which may subconsciously affect how a user
responds.

6. www.usability247.com
Feedback Army offers a quick method
of gauging user experience, by allowing
you to submit questions about your
product to a small number of remote
online reviewers. With a global network
of participant available at any time, you
can get quick feedback and ensure
your mobile or desktop application/
website remains on the right track.
4. Feedback Army
Top tip: Assume nothing. What may be second nature to you, isn't necessarily the same for somebody else.
Avoid mobile jargon such as geo-tagging, NFC (Near-Field Communication), or anything else that might cause
confusion when setting test tasks or review questionnaires.
It is said that the best results in usability testing can be
achieved with no more than five participants.

7. www.usability247.com
Treejack allows you to input the
sitemap so that it is rendered in its
simplest form as a tree. You then set
up tasks for participants to
complete, giving you an insight into
the usability of your site structure,
and providing useful intelligence on
where issues may arise.
5. Treejack
Top tip: Don't make the mistake of thinking an internal search engine is ample substitute for a strong navigational
structure. Particularly in a mobile environment, users want to reach the information they need quickly, and with the
minimum of fuss. Site navigation is the first port of call to achieve this. If it doesn't cut the mustard, a prospect might
decide to look elsewhere, rather than use a search box.
A handy way to prove the information architecture of your mobile site,
without the visual distractions that can cloud judgement.

8. www.usability247.com
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So there you have it. 5 tools that can help you improve mobile usability.
Usability247 provides usability testing, reviews, and user research services so you
can build better mobile apps and websites. To find out more, contact us today!