TNC

2. The Year LG Was Established
The transnational company, LG (Life’s Good), was
originally established in 1958 as Gold Star.
LG was a merge of two different companies, Lucky,
and Gold Star, from which derived the abbreviation
of LG.
The current “Life’s Good” slogan was purposely
phrased.

3. The Different Types Of Products (LG)
LG is high-tech industry that sells and produces many different kinds of products. Also, the company
has expanded its business divisions threw out the years
The products LG produces in the year 2011… ARE :
• Plasma TV’s
• LCD TV’s
• USB memories
• Computers/Laptops
• Home theater systems
• MP3 players
• DVD recorders

4. Historical Development Of The Brand (LG)
2011 LG LCD TV 1958 Head Quarters 2011 Head Quarters in
in Korea Seoul Korea
1956 first LG radio 2011 LG radio
1980 LG T.V

5. LG Head Office
The LG head office is in South Korea in the city Seoul.

6. The First Production Site
The first production site of LG was in Seoul, Korea.

7. USA CANADA JAPAN KOREA
The Main Sites Around The World
Which Are Currently Producing LG

8. The Role Of Technology In LG’s Global
Expansion Process
LG plays a huge role in the global expansion of their product.
LG makes sure that their customer service is at a very high
level, because the worst thing that would ever happen to a
transnational company is a bad reputation.
LG also tries to use funny advertisements to grab people’s
attention, and they have been very successful in that. Like this
http://www.youtube.com/watch?NR=1&v=HudSMfL4moc
LG also commercialize their products using newspaper,
magazines, billboards and some times even in movies.

9. Why Is LG A Successful
Brand?
Most of the reason why LG is so successful is
because of its ability to attract the market. Also, the
fact that it is a TNC means it is globally selling
products at an incredible rate of speed.
Furthermore, this comes back to advertisement by
commercializing there products using different types
of media to attract their customers.
LG is very smart in choosing the specifications that
they would include in each product to attract their
customers.

10. Bibliography
"LG.com - History of the LG.com Domain and Website by VB.com." VB.com - Virtual
Banks - Discover the World of Finance. Web. 29 Sept. 2011. http://www.vb.com/lg.htm.
"LG History | LG Electronics Global." LG Electronics USA. Web. 29 Sept. 2011.
http://www.lg.com/global/about-lg/corporate-information/at-a-glance/history.jsp
"LG Electronics." Wikipedia, the Free Encyclopedia. Web. 29 Sept. 2011.
http://en.wikipedia.org/wiki/LG_Electronics
"LG Product - LG Refrigerator, Washer Dryer, LG Washing Machine and LG Dish Washer
Distributor & Wholesaler." IndiaMART - Indian Manufacturers Suppliers Exporters
Directory,India B2B Exporter Manufacturer. Web. 29 Sept. 2011.
<http://www.indiamart.com/shribalaji-enterprises/lg-product.html>.
"What Types of Products Does the Company Lg Make." The Q&A Wiki. Web. 29 Sept.
2011.
<http://wiki.answers.com/Q/What_types_of_products_does_the_company_lg_make
>.