Education purpose

1. OD and Change Management
Lecture 1
By Ms Binish Nauman
www.binishnauman.com

2. Contents
• Introduction
• Definition
• Explanation of definition
• Why OD?
• Historical Background

3. Introduction
• OD is a process that applies Behavioral
Science Knowledge and practices to help
organizations achieve greater
effectiveness including increased financial
performance and improved quality of work
life.

4. Cont
• OD is different from other change efforts
such as technological innovation, new
product development, etc…..they focus on
building the organization ability to assess
its current functioning but OD involves
improving the total system……..it thinks
about the larger perspective.

5. Definition
• OD is a system wide application of
behavioral science knowledge to the
planned development and
reinforcement of organizational
strategies, structures and processes
for improving an organization’s
effectiveness.

6. Explanation
• OD applies to an entire system.
• OD is based on behavioral science Knowledge
and practice.
• OD is concerned with planned change.
• OD involves both the creation and subsequent
reinforcement of change.
• OD encompasses Strategy, structure and
process changes.
• OD is linked to improving organization’s
effectiveness.

7. Why OD?
• Globalization
• Information Technology
• Managerial Innovation

8. Historical Background of OD
• Laboratory Training Background
• Action Research and survey feed back
Background
• Participative Management background
• Productivity and Quality of work life
background
• Strategic Change Background