Mm.12.10

Marketing Management MBA CP 205

Developing Pricing Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Developing Pricing Strategy

Developing Pricing Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Synonyms for Price

Developing Pricing Strategy Common Pricing Mistakes ,[object Object],[object Object],[object Object],[object Object]

Developing Pricing Strategy Consumer Psychology and Pricing Price-quality inferences Price cues Reference Prices

Developing Pricing Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Possible Consumer Reference Prices

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Developing Pricing Strategy

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Developing Pricing Strategy

Select the price objective Determine Demand Estimate costs Analyze competitors’ Prices Select pricing method Select final price Steps in Setting Price: Developing Pricing Strategy

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Developing Pricing Strategy

Developing Pricing Strategy $ Rs $ $ $ $ Rs Rs Rs Rs10

Developing Pricing Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Factors leading to less Price sensitivity

3. Estimating costs Developing Pricing Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],Cost per unit at Different levels of Production per period

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Developing Pricing Strategy

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Developing Pricing Strategy

Developing Pricing Strategy Price-reaction Program for meeting competitor’s price cut

Developing Pricing Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mm.12.10

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Mm.12.10