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Introduction to Marketing Uttam Raj Regmi
Meaning of Marketing ,[object Object]
Concept of Marketing People  Need   Want Marketing Transaction Exchange Product Demand  Market
What is social marketing ? ,[object Object]
The Social Marketing approach to social change ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Social Marketing approach to social change ,[object Object],[object Object],[object Object],[object Object],[object Object]
Examples of Social Marketing Activities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Anti smoking ad campaigns
An Abstract Product Attitudes & Behavior
Condom Campaign
Social Campaign
Commercial Products
Social Marketing vs. Commercial Marketing Marketing  Tools Commercial Marketing Social  Marketing Product Satisfies  existing consumer need  (high demand) Satisfies  public need  (little/no demand) Price Aims to cover all costs/generate a  profit Often  subsidized  to guarantee access for low-income groups Place Focus on cost efficiency Focuses on access  for target group Promotion Aims to build and defend  market share Aims to  increase overall market , requires demand creation activities
What  social marketing is not ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What social marketing is ,[object Object],[object Object],[object Object],[object Object],[object Object]
Benefits ,[object Object],[object Object],[object Object],[object Object]
Example- Social Marketing
The Four P’s In Social Marketing, Promotion and Place are key variables of the marketing mix Place Promotion Product Price Distribution Channels Communications idea, behavior, or adoption of new idea and behavior Value
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How to understand social marketing ?: By Uttam Raj Regmi

  • 1. Introduction to Marketing Uttam Raj Regmi
  • 2.
  • 3. Concept of Marketing People Need Want Marketing Transaction Exchange Product Demand Market
  • 4.
  • 5.
  • 6.
  • 7.
  • 8. Anti smoking ad campaigns
  • 9. An Abstract Product Attitudes & Behavior
  • 13. Social Marketing vs. Commercial Marketing Marketing Tools Commercial Marketing Social Marketing Product Satisfies existing consumer need (high demand) Satisfies public need (little/no demand) Price Aims to cover all costs/generate a profit Often subsidized to guarantee access for low-income groups Place Focus on cost efficiency Focuses on access for target group Promotion Aims to build and defend market share Aims to increase overall market , requires demand creation activities
  • 14.
  • 15.
  • 16.
  • 18. The Four P’s In Social Marketing, Promotion and Place are key variables of the marketing mix Place Promotion Product Price Distribution Channels Communications idea, behavior, or adoption of new idea and behavior Value