Premier League commercial opportunities on talkSPORT

3. Which of these factors are most important when looking for sports news and coverage (%) Live coverage rights Depth of coverage Extensive coverage

4. Source: Sports Connectors Research 2009 – Lightspeed Research Which of the characteristics do you associate most strongly with each media Live rights

5. THE IMPACT OF LIVE FOOTBALL Since the 2006 World Cup Saturday audience Matchday Live show Live game +12% +17% +28% +34%

7. THE RIGHTS PICTURE – 2010/11 – FOR 3 YRS Package 1 - Saturday 3pm matches 1st pick BBC Package 2 - Saturday 3pm matches 2nd pick Absolute Package 3 - Principally Sunday 4pm matches BBC Package 4 - Saturday lunchtime BBC Package 5 - Principally Sunday matches before 3pm talkSPORT Package 6 - Saturday 5.30pm matches & Wednesday evenings talkSPORT Package 7 - Principally Monday 8pm and Tuesday evenings BBC

8. THIS SEASON FIXTURES IN 5.30PM SLOT Spurs vs. Chelsea Man Utd vs. Arsenal Spurs vs. Man Utd Everton vs. Liverpool Man City vs. Chelsea Aston Villa vs. Spurs Package 5

9. SATURDAY 5.30PM AVAILABLE AUDIENCE Current Audience (all adults) 5pm-7.30pm That represents an additional AVAILABLE audience of 704,000 The average audience for games on ESPN this season has been 410,000 Source: RAJAR/IPSOS MEDIA/RSMB PE 3 mths ending Dec 09/Mediatel Package 5

10. THIS SEASONS FIXTURES IN SUNDAY EARLY SLOT West Ham vs. Spurs Birmingham vs. Aston Villa Man Utd vs. Man City Arsenal vs. Aston Villa Spurs vs. Everton Man Utd vs. Liverpool Package 6

11. SUNDAY EARLY KICK OFF AVAILABLE AUDIENCE Current Audience (all adults) 12pm-4pm That represents an additional AVAILABLE audience of 789,000 Sky Sports has an average audience of just under 1 million viewers for the live game, yet BBC 5live’s audience between 12pm-4pm is over 1 million Source: RAJAR/IPSOS MEDIA/RSMB PE 3 mths ending Dec 09/Mediatel Package 6

12. MORE THAN ANY BROADCASTER FOOTBALL COVERAGE ESTABLISHED FOOTBALL ENVIRONMENT FANS WANT FROM MEDIA WHAT THAT MATTER THE BIG GAMES