1. talkSPORT
PRESENTER NAME
DATE

2. THE talkSPORT JOURNEY
0
0
0 Launched in 1999 to become the
UK’s only Sports radio station
Acquired by UTV in 2005
Developed and evolved into the
UK and world’s biggest sports radio station

3. THE talkSPORT LISTENER
83% 59% 48%
INDEX 170 INDEX 108 INDEX 179
Source: RAJAR Q1 2013 IPSOSMORI/RSMB / *TGI Q2 2013 16+ In Employment/**Wildfire
2.9 MILLION
LISTENERS EVERY WEEK
1/3 of talkSPORT listening is in-car, compared
with 20% of all radio listening
2.4 Million followers on twitter**
More than 1 in 3 talkSPORT listeners have
children in their household (Index 123)
Average Personal Income*
19 MILLION
HOURS PER WEEK
£28,674
£26,678
£26,265
£25,751 £25,657
£25,369
talkSPORT Sky Sports Dave National
Average
ESPN Absolute
Men ABC1 ABC1 Men

4. talkSPORT PROGRAMMING - REACH
Source: RAJAR Q1 2013 /IPSOS MEDIA/RSMB 3 months
WEEKLY REACH
Q1 2008 – Q4 2012
Q1 2008 = 100
50
60
70
80
90
100
110
120
130
140
Q108
Q208
Q308
Q408
Q109
Q209
Q309
Q409
Q110
Q210
Q310
Q410
Q111
Q211
Q311
Q411
Q112
Q212
Q312
Q412
Q113
Index
Total Absolute
talkSPORT
Classic
BBC 5 LIVE
All Commercial

5. MACRO REGIONS
Source: RAJAR Q1 2013 IPSOSMORI/RSMB
NORTH
825,000
MIDLANDS
700,000
LONDON
699,000
SOUTH
400,000
ULSTER
91,000
SCOTLAND
199,000

6. LIVE SPORT
64 GAMES PER SEASON
SATURDAY 5.30PM KO
SUNDAY 1.30PM KO
COMMERCIALLY EXCLUSIVE LIVE
COMMENTARY OF TELEVISED
GAMES IN THE UK &
COMMENTARY GLOBALLY
LIVE COMMENTARIES FROM
EACH ROUND AND THE FINAL
COMMERCIALLY EXCLUSIVE
COVERAGE OF ENGLAND
HOME FRIENDLY MATCHES
LIVE COMMENTARY FROM
GAMES PLAYED BY THE
ENGLISH TEAMS
LIVE COMMENTARY FROM ALL
THE AWAY GAMES PLAYED BY
THE ENGLISH TEAMS
COMMERCIALLY EXCLUSIVE
LIVE COMMENTARY FROM
THE COMMUNITY SHIELD
talkSPORT’s recent growth and success has been built on acquiring LIVE RIGHTS to some of
the world premier sporting events
EXCLUSIVE LIVE
COMMENTARY FROM THE
BRITISH LIONS

7. BROADCASTING THE BIGGEST GAMES
LIVE COVERAGE OF 132
FOOTBALL MATCHES
Man City v Tottenham
Arsenal v Liverpool
Chelsea v Arsenal
Leeds v Chelsea
Bradford v Aston Villa
Chelsea v Swansea
Shalke v Arsenal
Real Madrid v Man United
Barcelona v PSG
Millwall v Aston Villa
Oldham v Liverpool
Huddersfield v Wigan

8. GLOBAL
PREMIER LEAGUE
PARTNERSHIP
BIGGEST DEVELOPMENT
FOR talkSPORT SINCE LAUNCH
EXCLUSIVE RIGHTS
PACKAGE OUTSIDE OF EUROPE FOR 4 YEARS FROM 2012
ALL 380 GAMES
LIVE AND
EXCLUSIVE
COMMENTARY
1,140
COMMENTARIES
PER SEASON, 4,560
OVER 4 YEARS
MULTI PLATFORMS
BROADCAST,
ONLINE & MOBILE
MULTIPLE
LANGUAGES
MANDARIN AND
SPANISH
OUTPUT FROM
EXPANDED
STUDIOS
AT HATFIELDS
ESTABLISHING A
NETWORK OF
GLOBAL RADIO
PARTNERS

9. STILL TO COME FOR 2013
TOUR DE FRANCE
29TH JUNE - 1ST JULY 2013
AVIVA RUGBY PREMIERSHIP
25th MAY 2013
THE ASHES
BACK TO BACK
10th JULY - 25th AUGUST 2013
31st OCT 13 – 7th JAN 14
RUGBY LEAGUE WORLD CUP
26TH OCTOBER – 30TH NOVEMBER 2013
F1 MONOCO GP - 26th May
F1 CANADIAN GP - 9th June
F1 JERSEY (NY) GP – 16th June
F1 BRITISH GP – 30th June
WIMBLEDON TENNIS
24TH JUNE – 7th JULY 2013
ICC CHAMPIONS TROPHY
3RD JUNE – 6TH JUNE 2013
BRITISH OPEN
18th JULY – 21ST JULY 2013

10. FOOTBALL BROADCASTING CREDIBILITY
For 50% of sports
fans, presenters that are
knowledgeable, passionate
and can deliver insight are
the most important things
that fans look for in their
sports media230 League Goals
MICKEYQUINN
58 Test Matches
and 159 ODI’s
DARRENGOUGH
European Cup
Winner &
178 League Goals
ANDYGRAY
31 ODI’s for England
RONNIEIRANI
146 League
Appearances
JASONCUNDYALANBRAZIL
UEFA CUP Winner
80 league goals
STANCOLLYMORE
99 League Goals
RAYPARLOUR
3 Premier League &
4 FA Titles
talkSPORT’s is presented
by some of the biggest
names in sport and
broadcasting
SOURCE: SPORTS CONNECTERS

11. DRIVING ONLINE AUDIENCES
The talkSPORT website works
alongside the radio
station, delivering on air
content, listen again
opportunities plus exclusive
news content generated from
our in house editorial team
MONTHLY UNIQUE VISITORS
1.9 MILLION
MONTHLY IMPRESSIONS
12 MILLION
Source: Google Analytics April 2013

12. OVER 164,000
LIKES
ONE OF THE
FASTEST GROWING
IN SPORTS MEDIA
OVER 350,000
FOLLOWERS
THE
SECOND HIGHEST
IN ALL COMMERCIAL RADIO
OVER 84m+
VIDEO VIEWS
130,000 SUBSCRIBERS &
STILL GROWING
THE HOME OF SOCIAL INTERACTION
Source: Conversocial/Twitter/YouTube May 2013
Social Media is an integral part of talkSPORT editorial and is reference throughout all of our shows
Our presenters have embraced the platforms and each provides their unique spin on breaking sports
news and the biggest talking points

13. MEDIA AUDIENCE
WEEKLY READERSHIP
447,909
KEY AUDIENCES
MALE PROFILE 93%
ABC1 PROFILE 81%
18-44 PROFILE 97%
IN EMPLOYMENT 95%
Source: ABC/You Gov

14. THE iPAD AUDIENCE
Sport has established itself amongst young affluent readers who are fully engaged with the iPad content
Source: Snap Survey
MALE PROFILE 96%
25-44 PROFILE 76%
DON’T READ PRINT EDITION 36%
DOWNLOADS 64,000+
SUBSCRIBERS 31,000+
UNIQUE USERS 19,000+
RELEVANT EDITORIAL
BIG INTERVIEWS WITH GLOBAL STARS
HIGH PRODUCTION VALUE
THE NO.1 FREE SPORT APP

15. A SUCCESSFUL COMMERCIAL TRACK RECORD
RELATIONSHIPS WITH GLOBAL BRANDS