Presented for the DC Startup Weekend on Nov. 19, 2011

1. Photo by cobalt123 http://www.flickr.com/photos/cobalt/5315485485/sizes/o/in/photostream/
The UX Umbrella
Dan Willis @uxcrank dan@dswillis.com

2. User experience is
NOT a religion

3. User experience is
NOT altruistic

4. User experience is
NOT magic

5. UX is what it does
and what it does
is solve problems.

6. How UX solves problems

7. Visual Design
• Satisfying the
specific goals of well-
defined users
• Structuring visual
elements
• Aligning tone with
overall strategy

8. Information
Architecture
• Satisfying the
specific goals of well-
defined users
• Analyzing user tasks
• Aligning information
structure with overall
strategy

9. Interaction Design
• Satisfying the specific
goals of well-defined
users
• Optimizing the
interplay between
humans and
interfaces
• Analyzing user tasks

10. Usability
• Investigating how
humans use the
things we build

11. User Research
• Investigating how
and why humans do
what they do

12. Content Strategy
• Satisfying the
specific goals of well-
defined users
• Collecting, creating
and curating content
• Aligning content
with overall strategy

13. UX is what it does
and what it does
is solve problems.

14. How you can use UX
to solve problems
• Who are your most important users?
• What goals or needs are most
important to your most important
users?
• Of those goals or needs, which ones can
you REALISTICALLY address with the
work you’re doing?

15. More
• Dan Willis
• @uxcrank
• http://www.dswillis.com
• http://www.uxcrank.com