14. การวิเคราะห์ความได้เปรียบในการแข่งขัน New Comers Suppliers Customers Substitution Threat of new entrants Bargaining power of suppliers Threat of substitute products or services Bargaining power of customers Industry Competitors Rivalry Among Existing Organizations
34. จาก 4P’s .. สู่ 4C’s Customer Value Customer Cost Communication Conven- ience Marketing Mix Price Promotion Place Product
35. กลยุทธ์ด้านบุคลากร (People) Business Performance Principles for Excellence Leadership Planning Customer Focus People Focus Process Management Supplier/ Partner Focus If you want your employees to delight your customers, you must delight your employees!