11. 9
Future: mobile,
sCRM, curated
realtime marketplaces
social
shopping,
social platforms Facebook
(forums, blogs, Connect
bookmarking)
ratings &
reviews
FTOAF (forward to a
friend), referral programs
Social commerce is not new...
12. 9
Future: mobile,
sCRM, curated
realtime marketplaces
social
shopping,
social platforms Facebook
(forums, blogs, Connect
bookmarking)
Social Commerce: Creating places
ratings &
where people can collaborate
reviews
online, get advice from trusted
individuals, find goods and
FTOAF (forward to a
services and then purchase them.
friend), referral programs
Social commerce is not new...
13. 10
But it’s a hot area in social media marketing right now...
14. 10
But it’s a hot area in social media marketing right now...
16. 12
+ =
Ratings Recommendations Forums
& Reviews & Referrals & Communities
Social Media Social Social Ads
Optimization Shopping & Social Apps
“Getting” it is easy: selling with social media
34. 25
L
Listen: Begin with a simple social media monitoring solution that monitors
conversations and competitors - how are competitors using social commerce?
E
A
D
Where to Start: The LEAD Strategy
35. 25
L
Listen: Begin with a simple social media monitoring solution that monitors
conversations and competitors - how are competitors using social commerce?
E
Experiment - Start with small scale experiments using the toolset to identify
what works for you. Test and learn to explore ROI potential
A
D
Where to Start: The LEAD Strategy
36. 25
Listen: Begin with a simple social media monitoring solution that monitors
L
conversations and competitors - how are competitors using social commerce?
E
Experiment - Start with small scale experiments using the toolset to identify
what works for you. Test and learn to explore ROI potential
Apply - Apply learning and build on tools that work for you, integrating social
A
commerce into your overall digital strategy
D
Where to Start: The LEAD Strategy
37. 25
L
Listen: Begin with a simple social media monitoring solution that monitors
conversations and competitors - how are competitors using social commerce?
E
Experiment - Start with small scale experiments using the toolset to identify
what works for you. Test and learn to explore ROI potential
A
Apply - Apply learning and build on tools that work for you, integrating social
commerce into your overall digital strategy
D
Develop - Constantly evolve and adapt to beat user expectations - deliver “joy
of use” with new insights and technology
Where to Start: The LEAD Strategy
38. 26
Thanks! Find us @ facebook.com/syzygygroup
For presentation copies: socialcommerce@syzygy.de